Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Jan-Mar 1928)
Leaf #:
000221
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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January 21, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 79 Title Players New Length Released Pictures Reviews First National 1927 All Aboard (C) American Beauty (D)_ An Affair of the Follies (D) Breakfast at Sunrise (CD) Broadway Nights (C) Camille (D) Chaser, The (C) Convoy (D) Crystal Cup, The (D)... Dance Magic (M) Drop Kick, The (D). Easy Pickings (MyM)... Framed (M) _ Gorilla, The (My) Gun Gospel (W) High Hat (CD) Her Wild Oat (CD) Home Made (C) _. Life of Riley (C) Lady in Ermine (D) Lonesome Ladies (CD) Long Pants (C) Lost at the Front _ Love Mart, The (Previous title: Louisi Lunatic at Large (F) Man Crazy Masked Woman (D) McFadden's Flats (C). Naughty But Nice (C) — Notorious Lady, The (D) _ No Place to Go (CD)..„ Orchids and Ermine (CD) Patent Leather Kid (M) Perfect Sap (C) Poor Nut (C) Prince of Head Waiters (D) Red Raiders, The (W) Rose of the Golden West (D) Sea Tiger (D)...._ See You in Jail (FC)„ Smile, Brother, Smile (CD) _ _ Stolen Bride (M)....„ Sunset Derby (M) Tender Hour (D) _ Texas Steer, A (CD) Three Hours (MyD) Three's a Crowd (C) Twinkletoes (D) Valley of the Giants (D) Venus of Venice (C) White Pants Willie (C) 1928 French Dressing (D) Noose, The (D) Private Life of Helen of Troy, The (CD) Sailors' Wives (CD).. Shepherd of the Hills (D) J. Hines Billie Dove ______ All-Star C. Talmadge _. L. Wilson Norma Talmadge Harry Langdon .... ShermanMackaill Mackaill-Mulhall Lyon-Starke Barthlemess A. Q. Nilsson Sills Murray-Kelsey Ken Maynard Lyon Colleen Moore Johnny Hines Murray-Sidney C. Griffith Nilsson-Stone Langdon Sidney-Murray _ Billie Dove .._ ana) L. Errol Mackaill-Mulhall Nilsson-Blinn Murray-Conklin . C. Moore Stone _ Hughes-Astor C. Moore Barthelmess Lyon-Starke Mulhall Stone Ken Maynard Mary Astor Sills Mulhall .6300 -6333.. .6422 .6042.. .6765 .8692 .7784 .6380.. .6585 .6802.. -5400 .5282 -7133.. -6288.6161 -6118.. .6524.. .6712.. .6400 .5718 .5550 .5559 7388 -5321 -5542 -5442 -7845 .6520 —Oct. 9 .Nov. 19.. 1927 ..April 2 —Oct. 22 Mar. 5 ...Oct. 2S Nov. 12_Nov. 26 May 21 -Sept. 4 May i ...Feb. 12 May 21 ...Oct. 16 Nov. 12 Oct. 29 Aug. 13 ..Sept. 26 Feb. 26 _ July 9 ...Nov. IS Nov. 26— Nov. 26 ...Nov. 6 Dec. 17 Mar. 19 ...Dec. 25 Dec. 3 -.Nov. 20 —Nov. 26 Oct. 29 ...Sept. 18 _ Oct. 1 Jan. 8 Sept. 24 June 25 ..Dec 18 ._ Feb. 6 ...Nov. 27 _Nov. 26 ._ Jan. 22 Feb. 12 _ July 16 -6040 -6431 Oct. 30. Nov. -6734 .11,412 _ .5620 -6897 May 14 12. Dec. 10 Apr. 9 Aug. 20 Jan. 22 _ Sept. 10 Mulhall-Mackaill Dove-Hughes Astor-Collier Dove-Lyon Will Rogers C. Griffith Langdon C. Moore _ Milton Sills . C. Talmadge Hines .6400 .6214.. .6477.. .5606 .5800 .6669.. .7179 .5000 .6631 .7419.. .5760 .5668 7833 ..Sept 4 .Oct. 2„ -Nov. July 23 Oct. 15 19 Oct. 8 ..May 14 .Sept. 11 ..Dec. 4 Dec. 3 _. Apr. 23 Sept. 17 _ Sept. 3 July 2 May 28 —..Apr. 16 ..Oct. 8 1 _.Dec. 11 Dec. .6300 _ .6350 Lois Wilson Barthelmess .6344 Jan. 15 Dec. Jan. 29 Dec. Maria Corda Hughes-Astor .7694 Jan. 8 Dec. Jan. 22— ..Dec. 24 -Dec. 3 May 7 Aug. 6 1928 10 Dec. 17 10 24 24 Francis-O'Day 8188— ..Jan. 1 Dec. Fox 1927 Ankles Preferred (CD) Bellamy Arizona Wildcat, The (W) Tom Mix Auctioneer, The Sidney Blackjack (W) Buck Jones Blood Will Tell (W) Buck Jones Broncho Twister (W) Mix •Cameo Kirby (D) John Gilbert Chain Lightning (W) Buck Jones Circus Ace, The Mix _ Cradle Snatchers (FC)-Fazenda Come to My House (CD) Olive Borden Desert Valley (W) -Jones East Side, West Side <D) O'BrienValli Gay Retreat, The (C) Cohen-McNamara . Good as Gold (W) Jones Heart of Salome (MyR)..Rubens High School Hero (C) Phipps-Stuart Hills of Peril (W) Jones •Honor First (D) John Gilbert Is Zat So? (CD) O'Brien-Lowe Joy Girl, The (CD) Olive Borden Ladles Must Dress (CD) -Virginia Valli Last Trail (W) Mix Love Makes 'Em Wild (D) Harron Loves of Carmen (D) McLaglen-Del Rio Madame Wants No Children Corda Marriage (D) Valli Monkey Talk* (D) Lerner Music Master (D) A. B. Francis One Increasing Purpose (D) Lowe Outlaws of Red River (W) Mix Paid to Love (D) O'BrienValli Pajamas (CD) Borden-Gray Publicity Madness (CD)-Moran-Lowe Rich But Honest (CD) — Bee be Secret Studio, The (CD) ..Borden 1927 -.5498 Mach 12 -4665 .Nov. 20 _ Nov. 19 -5500 __ _ Feb. 5 -4777 Sept. 25 ..4556— ..Nov. 13 Nov. 12 _5425 April 2 -6078 Aug. 28 ..5333. Aug. 14 ..4810 June 18 ..6381 .._ June 4 -4300— ..Dec. 25 Jan. 7 -4731 Jan. 8 -8154 Oct. 9 Jan. 7 Oct. 22 -5524 Sept. 25— Oct. 1 -4545 June 11 -5617 May 9 _5515.._..Oct. 16 Oct. 29 _4983 May 14 -.4851 Sept 18 -6940 . May 21 ..6162 Sept. 18 Sept. 24 -5599 Nov. 20 Nov. 19 Dec. 17 .5190 Feb. 5 .8538 -8538 Sept. 4.. Oct. —Oct. 1 .5415 .5440 .5500 .7734 .7677 . Apr. 16 Feb. 26 Mar. 5 Jan. 22 . Jan. 15 -5327 Apr. 23 .6898 Aug. 4 Aug. 6 .5876 Oct. 23 Dec. 10 .5893 Oct. 2 .5480 June 4 -5870 June 25 Title Players New Length Released Pictures Reviews Seventh Heaven (R)... 'shame (M) Silk Legs (CD) Silver Valley (W) Singed (D) Slaves of Beauty (D) Stage Madness (D) St. Elmo (M) Summer Bachelors (CD) Sunrise (D) . Farrell-Gaynor John Gilbert .Madge Ballamy .Tom Mix lumbling River (W) 1 ruxton King Two Girls Wanted (CD) U jstream (D) ._ Vivy Confidential (CD) W.ir Horse (W). Vint Price Glory (CD) 1928 Whispering Sage (W) Wizard, The (MyD) Wolf Fangs (D) Branded Sombrero, The (W) _ Baxter-Sweet Herbert-Tell Valli John Gilbert Bellamy O'Brien-Gaynor Tom Mix-Dawn . Janet Gaynor Foxe Madge Bellamy Jones McLaglen-Lowe . Jones . Lowe-Hyams ... . Thunder (Dog) .10726. .5467... .5446... -5009_ .5792... -5412 . .5620 . .4943... ..6782 . ..10000 .46754299— .6293... -5510 . -5620.4953 . -11109. ..Oct SO ..Nov. 27 ..Dec. 18..— Dec. 31 -Oct. 2 Dec. 17.. -.Aug. 21 ..May 28 .Nov. 26 ..Oct. 9 -Aug. 21 . ..Oct. 30 -Sept. 11 _Not. 6_ -Aug. 28 ... Oct. 29 July 16 June 11 Jan. 29 . Jan. 1 ... Oct. 1 Aug. 27 $5,000 Reward (W) Girl in Every Port, A (CD) Holiday Lane Sharp Shooters _ Woman Wise .Buck Jones .Tom Mix -4783 -5629 .Dec. 11.. ..5531 -Nov. 27 ..4612.— Jan. 8 .5000 — Jan. 15.. ..Feb. 12 Nov. 12 . Feb. 19 1928 . Apr. 9 _ Dec. 3 .Victor McLaglen Jan. 29 -Jan. 22 . O'Brien-Moran Jan. 15 .Rtassell-Collyer — 5050 Jan. 8 Gotham 1927 Blondes by Choice (C).._ Claire Windsor 6987 Oct. Cheer Leader, The (CD).. Graves-Olmstead 5800 .Nov. 'Frisco Nights (D) Percy Marmont 6200.— .Dec. Final Extra (M) De La Motte. 6000 Girl from Rio, The (D)„Carmel Myers 5950 SeptHeroes of the Night (M)„ Landis-Nixon 6500 Rose of Kildare, The (D) Helene Chadwick . 6700 Aug. Satin Woman, The (D)„_Mrs. Wallace Reid— 6750 Aug. 1928 Bare Knees (D) -Mae Busch 6000 Feb. Chorus Kid, The (D) Myrna Loy 6000 Mar. Turn Back the Hours (CD) _A11 star 6000 Apr. 1927 Feb. 19 Nov. 26— Sept. 24 Feb. 5 —Nov. 19 -Nov. 19....Aug. 13 1928 ...Jan. 7 Krelbar Productions 1927 Broadway After Midnight .Betz .6199.. 1927 Adam and Evil (CD). Adventurer, The (W). After Midnight (D) Annie Laurie (D) Becky (CD) _ Ben Hur (M) Big City (D). Big Parade, The (M). Body and Soul (D) Bridal Night, The_ Bugle Call, The (D) Buttons (CD) Callahans and Murphys (CD) Captain Salvation (M) Certain Young Man, A (D) Cossack, The (D) Demi-Bride (CD) JSnemy, The (D) / Fair Co-ed, The (CD) — Foreign Devils (W) Frisco Sally Levy (C) Garden of Allah, The (D) In Old Kentucky (D) Law of the Range, The (W) Little Journey (CD) London After Midnight (D) Lovers (D) Lovelorn, The Man, Woman and Sin (D) Mr. Wu (M) Mockery (M) Patsy, The (CD). Red Mill (C). Metro-Goldwyn-Mayer Cody-Pringle 6667 Aug. Tim McCoy 4709 .Dec. Shearer-Gray 6312 Aug. Lillian Gish 8730 Sept. Sally O'Neil 6439 Nov. Ramon Novarro 12000— Oct. Lon Chaney Gilbert-Adoree 12550— Sept L. Barrymore 5902 Oct. Norma Shearer Dec. Jackie Coogan 5821 Aug. Jackie Coogan 6050 Dec _Dresser-Moran 6126 Hanson 7395 Novarro-Adoree _ Sept. John Gilbert Shearer 6886 L. Gish-Forbes _ Marion Davies 6408 Oct. Tim McCoy 4658 — -Sept. O'Neil 6909 27 .. 10 20 .. 1712 1927 Oct. 2» 1927 —Aug. IS —Aug. 27 May 21 .Nov. 26 —Nov. 12 10 1 31 24 Nov. 26. Nov. 19 Dec. 31 July 16 July 2 24 Terry-Petrovitch H. Costello .8156.. .6646.. ..Nov. ...Oct. McCoy-Crawford All-Star 6088 -Apr. 2 Dec. 31 -Nov. 10 Oct. 29 — Apr. 23 _Nov. 19 Sept. 10 -.Nov. 26. Dec. 3 Jan. 15 .Lon Chaney .Novarro-Terry Sally O'Neil John Gilbert .Lon Chaney . Lon Chaney -.5687.. .5291 .6110.. ..Dec. .6280.. .7603 .5957 Road to Romance, The (D) Rookies (C) Rose Marie (CD) Show, The (M) Slide, Kelly, Slide (CD), Spring Fever (C) Spoilers of the West (W) Taxi Dancer (D) Tea for Three (C) Thirteenth Hour, The (D) -Marion Davies .Davies .Novarro-Day -.Dec. -Nov. .-Aug. .6337 .Dec. 17 Dec. 17 May 2 ..Dec. 31 _Dec. 3 Dec. 17 June 4 Sept. 10 « .Feb. 19 .Dane-Arthur 6640 J. Murray-Crawford .Gilbert-Adoree 6309 Haines-O'Neil 7865 .William Haines 6705.. , McCoy-Daw 6280 .Crawford-O. Moore— 6203 .Cody-Pringle 6273.. Lionel Barrymore 5252 Davies 6160 Gilbert 7899 .6581 Sept. 24—Nov. 19 ... May 9 ..Oct. ..Dec. ...Dec ...Nov. -Mar. 19 -Apr. 2 -.Nov. 12 Dec. 10 ...Dec 24 -Mar. 12 10... 26 . ..Dec. 24 .Dec, ..Nov. 12 Tillie the Toiler (C) Twelve Miles Out <M).. Understanding Heart (D) Crawford 6657 Unknown, The (M) Chaney 5517 1928 Divine Woman, The (D)..Garbo-Han3on Jan. 14 3 Dec. 3 June 11 July 30 ... -May 14 ..June IS 1928