Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Jan-Mar 1928)
Leaf #:
000458
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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26 EXHIBITORS HERALD and MOVING PICTURE WORLD February 11, 1928 The Evolution of a Sneeze, a practical demonstration by Karl Dane, the eminent M-G-M comedian. Not that love disbelieves in signs. Being blind, it just can't read 'em — an optical deficiency long cheered by the world. Doubtless you recognize James Hall and Greta Nissen. They have the leads in the CaddoUnited Artists production, "Hell's Angels." (And rumor says they're engaged, but nobody KNOWS.) Al Short, noted conductor, disembarking in Chicago to reassume the musical directorship of the Capitol theatre. From left to right, Short, J. J. Cooney, head of National Playhouses, Inc.; and Roy Dietrich, band leader at National's Avalon. (A. F. Thomas, representative of the Pennsylvania Railroad, in the rear.) Languorous love amid the sensual beauty of a tropical island lends itself to a fine technicolor treatment in Rayart's short feature, "The Call of the Sea." Shown in the scene above is Hope Hampton, who is the featured pl?.yer. — Pshaw, it fizzled! . . . Well, as Oscar Wilde would say, Life is like that! One Roach-M-G-M player taking another "for a ride," though not in the Chicago manner. Edna Marion, you see, drives a roadster in her spare time, much to Charley Chase's admiration. The picture shows what a little flattery may do.