Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

46 EXHIBITORS HERALD and MOVING PICTURE WORLD February 11, 1928 Production Hints from Edward L. Hyman Managing Director, Mark Strand Theatre, Brooklyn With Charlie Chaplin in "The Circus," the show was laid out to have six deluxe performances Saturday and Sunday and five during the balance of the week. Besides the feature photoplay there was an overture, a violin solo, the Mark Strand Topical Review, a technicolor short subject and an orchestral fantasy called "Dancing to the Classics." Altogether this program required one hour and 55 minutes, of which time one hour and six minutes went to "The Circus." The two remaining film subjects took up 28 minutes between them, while Edward L. Hyman the three musical incidents required 21 minutes. Beginning each of the deluxe shows was the overture, "Massannelio," by Auber, and played by the famed Mark Strand Orchestra, with Sascha Kindler conducting. This number requiring six minutes, was lighted as follows : amber spot on the director as he entered, going to flood as he picked up baton ; bridges light blue on draw curtains and side ; blue foots on production stage, steel blue stars in cove ceiling. Immediately after the finish of the overture, the conductor stepped down from his platform as a film leader was flashed on the screen announcing that Sascha Kindler would play "One Alone" from Romberg's "The Desert Song." Picking up his violin, Kindler stepped to the apron of the large stage and did this selection in three minutes. Lights : pink spot from dome on artist, rest of stage dark. Kindler then stepped back into the pit and conducted the Mark Strand Topical Review, which ran for 10 minutes, and after that came the other orchestral presentation, "Dancing to the Classics." The program called attention to the fact that we have all commented at various times upon the great similarity in melody of the modern dance tunes to the classics. It was the purpose, therefore, of this presentation to show how the classics would sound, first as a piano solo in their original form and then as an orchestra number arranged according to the modern manner. Film leaders were put on the screen for each selection, included in which were Chaminade's "Scarf Dance," "Kammenoi Ostrow" and others. This presentation required 12 minutes. The technicolor subject, running 18 minutes, was Hope Hampton in "The Call of the Sea," this subject being filmed from an old legend and which permitted Miss Hampton to disport as a sea nymph through many beautiful scenes. Congratulations to — Munson Mayer Storin Meredith Kelley Allen '"The Theatre's" takes off its hat, so to speak, and congratulates the six men above for their splendid work in the Harold Lloyd "Speedy" contest. Each of them won a prize in the contest, and the "The Theatre" is proud to say that each is a contributor to "The Theatre." Clark Munson of the Virginia theatre, Champaign, Illinois, wins $100 as the third prize. His contributions appear often in this department. Joe Mayer of the Palace theatre, Hamilton, Ohio, an old standby of "The Theatre," wins $50, as do H. F. Storin, Leroy theatre, Fawtucket Rhode Island, and G. J. Meredith, Saenger theatre, New Orleans. Storin is a member of "The Theatre's" fast growing M. B. I. club, being M. B. I. No. 4. Bob Kelley, Texas theatre, San Antonio, and Wallace R. Allen, Penn theatre, Pittsburgh, win $10 each for honorable mention. Both contribute regularly to "The Theatre." Good work, boys. Congratulations ! Louis Stern Finds "The Theatre" His Complete Library At the risk of being just a bit immodest, "The Theatre" prints below a letter from Louis Stern, manager of the Roosevelt theatre, Newark, N. J., and right here we want to thank Louis for his fine letter. He has the right spirit of co-operation. Now go ahead and read his letter. Editor, "THE THEATRE." Dear Sir: I have found your combined paper my complete reference library, and I use it almost exclusively in digging up theatre helps. Your theatre section is so good that I feel that I am obligated to send in an occasional bit to help a good cause along. If I can think up something every now and then that might help the other fellow bring the customers in. you can depend on me to send it along. I am sending along several copies of my house program. It isn't so pretentious, but I manage to get in a column every week that ti lls them something else about the theatre besides the pictures. Sincerely. LOUIS STERN, Mgr., ROOSEVELT THEATRE. On this page is reproduced one of the programs of the Roosevelt, which Stern speaks of in his letter. The program is very attractive, with two colors. As Stern says, it is not pretentious, but simplicity often proves more effective than the pretentious. The program serves admirably to announce the attractions of two weeks and that is all a program is intended to do. By the way, Stern is a graduate of the Publix managers' school, second class. Leap Year Stunt Draws the Ladies When "Get Your Man" played at the Rivoli, Universal chain theatre, in East Indianapolis, the management got out several thousand small sealed envelopes bearing the following advice : "GIRLS ! IT'S LEAP YEAR. LET CLARA BOW SHOW YOU HOW! RIVOLI THEATRE (play dates)." Inside each envelope was a gold wedding ring, not 24-carat, of course, but a very good imitation of the narrow wreath design so favored by modern brides. Old Horse Ballyhoos F-N's "Her Wild Oat" Milt Arthur, manager of the Figeroa theatre, Los Angeles, has gained quite a reputation for himself as a creator of unusual stunts in exploiting pictures. When First National's Colleen Moore picture, "Her Wild oat," was the attraction at his theatre, he devised another unique ballyhoo. There is in Hollywood an old sway-backed nag, a film "actor" who has only to appear on the screen to get a laugh. The horse has been seen in many a feature picture. Arthur arranged to use this horse as a ballyhoo "artist" for "Her Wild Oat." Hitched to a "skeletonized" buggy, the horse was driven about the streets, and got a laugh from every passer-by. People invariably wailed for the horse and buggy to pass so ihey could read the banner advertising "Her Wild Oat" which was tacked to the back of the seat and to the rear axle. DON'T SAT WE DIDXT TELL YOV ABOVT 1TII THE WORLD'S FAMOUS STARS MARY PICKFORD POLA NEGRI EON OH INKY U ill b* Rem in ifWar OuUlandOig Produrtiona "MY BEST GIRL" -THE WOMAN ON TRIAL" "LONDON ALTER MIDNIGHT" Ouring in< W~-h. B>| February SlA iilmle are assembled lo provide ueh unparalleled entertainment 1 liis is a step forward in the tooscvcH policy We hope lo ■ re it justified by your turning lot en masse, for these pro \ee Three Fxrepti.mal SJ»ORN ■■< the ROOSEVELT Week nf February Slh ROBERT I, MsGEB. a Oh TBE BEST IK MOTION PICTURES ..SIM Ewin«i ) to IT eeh Commeneing Sunday, January 22nd, 1928 Sunday, Monday and Tuesday. Jan. 22nd. 23rd and 24th "TWO ARABIAN KNIGHTS" with Willium Boyd. Mary \-t«.r. Louis Wulheim Unit 2 — "THE WINNING FIVE" — 2nd Qwp-.** ol N*.. . . iu^.ro. Vmk 3— "TODDLES" A Juvmb i ..-.i, 100 ,~, M ,Juth.«. Uu 4.— BOOSEVLLT PICTOBFAL NEWS EVENTS 0 . .ir,. ../,,. .,.,./ T hut ivdaj , Friday and Salurday, January ZSth and Zttth January 27th and 28th Vmtl 1.— "MAIN CRAZY*' "TWO FLAMING wilb Jack Mull., .11 and YOUTHS" Dorothy M .1. Until tWi 2-— with » C FVUU. Cheater Conklin "MME. POMPADOUR" JACKIE COOCAN wHh Dotndq CUl, Anion.,. Moreno in "BUTTONS*' Un.1 1 — "MEMORIES" A Ne*,Jr» tW I S™o Odd*? UM 4— INKLINGS IW 4.-l«rnk Phonal Ncs>. EvtHM I be pluMd lo m*.l DIRECTION &tfisi£eii i'cm/)nnt{ (Imcrica Coming Attraction* WEEK Of JAN. 2»l» I THU R&D A V John Gilbert and Jeannr f neels in -MAN. WOMAN and SIN DOUGHS Mae LEAN "SOFT CUSHIONS" MILTON SILLS "VALLEY OF THE CIANTS" -TEA FOR THREE • ith Aiftrn PrinRlr. Ir» Cody WEEK OF FEB. Sin POLA NECRI in "WOMAN ON TRIAL" LON CHANEY in "LONDON UTER MIDNIGHT" The use of Bodoni type and simple layout makes this a very readable and effective weekly program for the Roosevelt theatre, Newark, N. J. A letter from Louis Stern, manager of the Roosevelt, appears on this page. I