Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

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50 EXHIBITORS HERALD and MOVING PICTURE WORLD February 11, 1928 PRESS SHEETS BEWARE OF MARRIED MEN (Warner comedydrama) : Prepare envelopes with "Beware of Married Men" in staring black letters on outside and place inside, throwaway6 giving data about the play and asking that people in need of a good hearty laugh take this opportunity of getting it. Have these missives put under doors or in mail boxes. Arrange for a basketball game between the married men and single, offering prizes. Have the married men's team wear blue banners over their shoulders with the words, "Beware of Married Men." Have the single men carry banners with the following on them: "Beware of Married Men. Why?" Other games may be substituted. Offer a prize for the best essay on "Why should one 'Beware of Married Men' ?" or "Do you 'Beware of Married Men' ?" DAREDEVIL'S REWARD (Fox Western) : The front of the herald showing a masked bandit makes an outdoor placard when pasted on card board. The title is shown boldly on the herald. Copy suggested to go under illustrations — "Reward for the capture alive, of the mysterious bandit prowling about town. Don't shoot him full of holes because he is needed to appear on the screen in the picture 'Daredevil's Reward' ". . . . Here is a suggested contest to run for the picture. Offer a free pass to the person solving the following: "If you save one cent the An ad to catch the eye is this one for Warner Bothers1 "A Race for Life," a Rin-Tin-Tin picture. The cut is a zinc and a comparatively inexpensive accessory. first day, two cents the second, four cents the third and keep doubling each day thereafter, how long would it take to save $5,000 ?" You can limit your prizes to the first ten who send in the answer. The stunt can be tied-up with a bank. The answer is 19 days. FLYING ROMEOS (First National comedy): Offer free passes to the boy or girl making the best toy airplane. Have them displayed in local merchants' windows as advertising for the picture. A parachute jumper would give publicity for the picture if he could be readily procured. You can also announce free admission to those having the name of Sidney or Murray. JAZZ SINGER, THE (Warner drama) : Offer a free ticket to the person answering the most of the following questions: (1) Where was Al Jolson born? (2) What was his name? (3) His fathers occupation? (4) What was his first part? (5) What circus experience? (6) His next venture? (7) First vaudeville team? (8) Who suggested blackface? (9) Joined what minstrel in 1911? (10) What was his first "movie?" The answers to the question are (1) St. Petersburg, Russia. (2) Asa Yoelson. (3) A Jewish cantor. (4) Child in Zangwill's "Children of the Ghetto." (5) Ballyhoo man. (6) Singing in cafes. (7) With brother and another as "Jolson, Warner Bros.present yhe wonder Dog Xrace^uff ► hvith VIRGINIA BROWNE FAIRE CARROLL NYE » > * BOBBY CORDON Based on the story by Charles R Condon -Directed hy Ross Lederman Wonder Dog Saves Jockey's Life on Race Track! Thrills! Thrills!! Thrills!!! Palmer and Jolson." (8) An old negro dresser in Washington theatre. (9) Dockstaders. (10) The Jazz Singer. . . . Have two singers, one to sing jazz songs and the other classical. Have the audiences be the judge by their applause. Same can be applied to orchestra or dances. You can also offer a free ticket to the person making the most -words out of "The Jazz Singer." PATENT LEATHER KID, THE (First National melodrama) : Arrange for a prize fight on your stage between boys. If there is a boy's club in your town, it will furnish the fighters. You can have two or three matches and give small prizes of some kind for their services. . . . Hire a truck and build a ring similar to the big prize fight ring. Have the truck driven through the town making frequent stops. Have a couple of boys go through the fighting movements. Also have a bell to indicate rounds, this to al60 attract the attention of the people. A sign can be put on the auto with the name of the picture, also where it will be shown. . . . Calling cards can be printed with the following on them : " "The Patent Leather Kid' called to see you, sorry you were not home. He will be glad to see you at the ■ theatre this week (Date)." ... If you can arrange to have a large boxing glove about six feet high made and place over the head of a person and let him parade through the town, would draw the attention of the people. . . . Have large signs printed and put in various parts of the town with the following : "Straight ahead to the theatre and see 'The Patent Leather Kid.' " PHANTOM OF THE RANGE (F B O Western) : Either a masked rider on horseback or a man on foot dressed as combination cowboy-actor is a suggestion for a street ballyhoo. Have printed a few hundred envelopes with the following copy on the outside: "Directions on How to Milk a Cow." Inside the envelope have a throwaway with the following copy: "If you want to be a milkman, see Tom Tyler in 'Phantom of the Range' to be shown at the theatre (Date)." If you use girl ushers, you can have them dress in milkmaid dresses. Teasers can be used in a newspaper advertising stunt. Previous to date of showing the picture, the following can be used : First day, "Who is the Phantom ? He is abroad in the night, spreading terror in the midst of those who least expect him. Watch and be warned" ; second day, "Who is the Phantom ? The mysterious horseman is still at large, but his name is known and his capture is certain. Watch 1" ; the day before the showing, "The Phantom is captured, see him at the theatre tomorrow." RACE FOR LIFE, A (Warner melodrama) : Give numbers all week proceeding the playing of picture and announce on the screen and in lobby that during the run of the picture, "A Race For Life," you will give a pup to the holder of the lucky number. Display the dog in your lobby or in a merchant's window with a sign saying that it will be given to the holder of the lucky number. . . . Have a dog contest, offering a free ticket for the dog looking most like Rinty. . . . Arrange for a group of boys that have dogs, to parade around the town with signs of the coming picture. Have the 6chool teachers in your town to have the children write essays on "Why Should We Be Kind To Dogs?" or "Which is Man's Best Friend, the Dog or the Horse?" or "Why My Dog Is Great." UNDER THE TONTO RIM (Paramount Western) : Have banners or cards printed with the following: "Gold and overnight a flood of gamblere, outlaws, crooks and cabaret girls ! 'Under The Tonto Rim' will be at the. theatre next week (Date)." Offer a free pass to the person making the most words out of the title, "Under The Tonto Rim." WICKEDNESS PREFERRED: (M-G-M comedydrama) : Free passes can be given to the five best lettere on "Do men prefer 'Wickedness' in Woman ?" or "What do you call a wicked woman?" or "Is Wickedness Preferred?" . . . Get out a scandal mailing card printed on the back of an ordinary postal and send it to the people on your mailing list. The copy should be brief and in keeping with the theme and title of the picture. Copy is suggested as follows: "What should he do? What Would he do? Have you heard the scandal about Anthony Dare, who left his own wife for a 'back to nature' existence on a tropical isle with the wife of his best friend ? If you want to know more about it, see 'Wickedness Preferred' at the theatre (Date.)" "Have cards with the following printed on them: "Three Reasons Why Wives Prefer Wicked Husbands: (1) Because they know that men who step out with the boys once in a while appreciate their fireside all the more; (2) because men who play cards at the club and drink make more generous and amenable husbands ; (3) because a husband who is a 'good sport' is sure to include his wife in his good times. For others good reasons see 'Wickedness Preferred' at the — theatre (Date)."