Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

58 EXHIBITORS HERALD and MOVING PICTURE WORLD February 11, 1928 has also got a screen personality. Hiers is always good and Trixie Friganza is a scream, especially in her wild ride with Grange driving like mad to be on time for hie wedding. Besides an abundance of comedy, the racing scenes are the longest of any of its kind. It shows the race from beginning to end, just like watching a real road race. There are throbbing motors, taut nerves, and awful suspense. More like this would be fine. — Ben Eskind, New Kentucky theatre, Madisonville, Ky. — General patronage. THE BOY RIDER: Buzz Barton— December 21. A real good Western that will 6ure please the kids, also grownups. My attendance was poor, but no fault of the picture, but bad weather the week before Christmas. Five reels. — Eunice Richards, Richards theatre, Fayette, Ala. — Small town patronage. LADDIE: John Bowers — Real good. A picture that old and young will like and a picture that every small town should show. Seven reels. — Eunice Richards, Richards theatre, Fayette, Ala. — Small town patronage. HOMESTRUCK: Viola Dana— December 27-28. This is a good little picture, well acted and worth showing. Six reels. — H. W. Batchelder, Gait theatre, Gait, Cal. — Small town patronage. THE MAGIC GARDEN: Special cast— December 19-20. Good picture, but not as good as some of the other Porter's. Very beautifully produced. Seven reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. First National THE WAGON SHOW: Ken Maynard— 75%. Jannary 13. A dandy Western. A little different than the usual type and one that will be enjoyed by any audience. Seven reels. — R. H. Ries, Calhan theatre, Calhan, Colo. — General patronage. HER WILD OAT: Colleen Moore— 92%. January 26-27. The most delightful entertainment we have given our patrons in many days. Colleen, you certainly know your public and how to please it. Had more good comments on this picture than any other picture we have played this year. Three cheers for Colleen Moore, the screen's greatest personality, and the exhibitors' staunchest producer friend. Seven reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. HER WILD OAT: Colleen Moore— A nicely produced and interesting picture, played on Sunday, everyone pleased. Seven reels. — Twin Falls Amusement Co., Orpheum theatre. Twin Falls, Idaho. — General patronage. HER WILD OAT: Colleen Moore — A lemon. Terrible. Not even a good program picture. My patrons knocked this one and on the second day, no business. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. LONESOME LADIES: Lewis Stone— 20%. December 30-31. A very good program picture and pleased the few who came out. Played two nights to small houses and didn't make expenses. Six reels. — W. C. Snyder, Cozy theatre, Lamont, Okla. — General patronage. J-ONESOME LADIES: Anna Q. Nilsson— 5%. January 17. Fair program, but oh how lonesome we were, no one to see it. Well, I guess "An Affair of the Follies" was better title, and as Lewis played again in "Lonesome Ladies," they thought it would be about the 6ame class of show and 6tayed away. Hope the directors will get their heads working for better titles. Good picture wasted with the title it has. Six reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. AN AFFAIR OF THE FOLLIES: Lewis Stone— 40%. January 15. Very good program picture and it seemed to please mostly all, as there were no walkouts and the audience was mostly of better class of people that do not come regular. Well, Lewis Stone always gives them just good action and some sort of a way to take something home with them. Billie Dove wonderful in her part ; just the kind that hits here. Seven reels. — Rudolph Duba, Royal theatre, Kimball, S. D. — General patronage. AN AFFAIR OF THE FOLLIES: Billie DoveDecember 15-16. A very, very pleasing picture and Billie Dove is beautiful and will make a wonderful hit everywhere. Seven reels. Good attendance. — Eunice Richards, Richards theatre, Fayette, Ala. — Small town patronage. MISS NOBODY: Special cast— January 15. Here is a picture that you can boost. Step on it, all my patrons were well pleased. Seven reels. — David Straszer, Lyceum theatre, Manchester, Mo. — General patronage. WHITE PANTS WILLIE: Johnny Hines— 80%. January 24. Cracking good comedy with two vulgar scenes which had no bearing whatever on the story. Can's see why the director thought this stuff would add to the fun. Advise you to cut it if you have a high class patronage. The scene where the track cleaner is shown and the title preceding, also the drunk in the technicolor scenes, and the incident that takes pertaining to the wooden horse, are the ones I advise you to cut. Seven reels. — E. F. Ingram, Ingram'6 theatre, Ashland, Ala. — Small town patronage. THE DEVIL'S SADDLE: Ken Maynard— 75%. January 21. This is a great entertainment. Action, lots of it. Star fine. Please them all. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE DEVIL'S SADDLE: Ken Maynard— January 20. Pleased the Western fans. Seven reels. — George E. Hall, Rialto theatre, Franklin, Neb. — General patronage. THE DEVIL'S SADDLE: Ken Maynard— This seemed to please a good Friday and Saturday crowd. Drew the best Saturday night business we have had in several weeks. Ken'6 riding good. — C. A. Spainhour, Twilight theatre, Greensburg, Kan. — General patronage. SMILE, BROTHER, SMILE: Special cast— 25%. January 20. A good satisfactory program, picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. SMILE, BROTHER, SMILE: Special cast— Dandy little show. Pleased everybody. You can make no mistake in playing this one. Good for Sunday. — A. G. Miller, Lyric theatre, Atkinson, Nebr. — General patronage. NAUGHTY BUT NICE: Colleen Moore— 23%. January 15-16. Entertaining comedy, but it couldn't buck the weather. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. NAUGHTY BUT NICE: Colleen Moore— December 29-30. The young people all liked it. Some of the older people did not, but a very good comedy and will please the majority. Seven reels. — Eunice Richards, Richards theatre, Fayette, Ala. — Small town patronage. NAUGHTY BUT NICE: Colleen Moore— Here is a peppy little thing, full of laughs from start to finish. A fair story, but mighty good entertainment. Drew some extra business for us and pleased. Colleen always good for a few extra dimes with us. Eight reels. — C. A. Spainhour, Twilight theatre, Greensburg, Kan.— General patronage. WINDS OF CHANCE: Anna Q. Nilsson— January 22. We 6howed this to a full house and got many comments on it as being a very fine picture. The acting is good and scenery beautiful. Ten reels. — David Straszer, Lyceum theatre, Manchester, Mo. — General patronage. DANCE MAGIC: Pauline Starke— 50%. January 13-14. An extra good program picture and went over fine. Had the largest Saturday night crowd in several weeks. Made some money, which we appreciate very much. Seven reels. — W. C. Snyder, Cozy theatre, Lamont, Okla. — General patronage. THE SEA TIGER: Milton Sills— 26%. January 20-21. Dandy good show and they sure can't put nothing over Milton's punch. Oh, boy, how he can fight 1 Joe Bonoma was big, but Milton 6ure took the pep out of him. Good Saturday picture. Six reels. — Rudolph Duba, Royal theatre, Kimball, S. D. —General patronage. THE LADY IN ERMINE: Corinne Griffith— 25%. January 24-25. Business on this terrible, had lots of walkouts ; I have never made any money on First National pictures. — Irwin H. Davis, Gem theatre, Alton, 111. — General patronage. THE DUCHESS OF BUFFALO: Constance Talmadge— 25%. Just did enough business to pay for film and paper. Picture just fair ; I think I have signed my last First National contract.— Irwin H. Davis, Gem theatre, Alton, 111. — General patronage. THE LIFE OF RILEY: Special cast— A good one for Saturday in small towns. Will get the laughs all right and pleases. Good all the way through. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. BREAKFAST AT SUNRISE: Constance Talmadge — January 25-26. Very good program picture, but not a big special, but pleased about 75%. Fair business. Seven reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. BREAKFAST AT SUNRISE: Constance Talmadge — Brother, you ought to be shot at sunrise if you play this baby. It might be funny and entertaining to the frogs across the pond, but for a typical American audience it's a crime to shove this kind of a picture down their throats and make them like it. I agree with Mr. of Kansas City, that this picture ought to get the leather medal for the punkest picture of 1927. My God! Constance, make one picture a year instead of two and put 6ome pep in it. You can act, and have the looks ; all you need is a good story. Let somebody outside the family circle do the picking. — A. G. Miller, Lyric theatre, Atkinson, Nebr. — General patronage. LOVE MART: Billie Dove — A good show; patrons here would rather see Dove in shows like "The Stolen Bride" and "The Americar Beauty." — O. C. Johnson, Atlantic and Strand theatres, Atlantic, la. — General patronage. THE GORILLA: Charles Murray— If you have seen the stage play you will be greatly disappointed. While interesting and can undoubtedly please, the possibilities were overlooked and a wonderful story was ruined. Would like to see some one produce this play and follow the stage play ; the picture should draw everywhere : plenty comedy, mystery and thrills. Eight reels. — Twin Falls Amus. Co.. Orpheum theatre, Twin Falls, Idaho. — General patronage. THE NOOSE: Richard Barthelmess— Had this been in six reels instead of eight it would be called a good one, but the length killed it. The last part was draggy.— A Mitchell, Dixie theatre, Russellville, Ky. — General patronage. FRENCH DRESSING: Special cast— Very good indeed. Pleased all who came to see it. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. SAILOR'S WIVES: Special cast— A dandy picture. Will please them all. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. AMERICAN BEAUTY: Billie Dove-January 11. A very pleasing picture, but as yet she has no drawing card with me. Seven reels. — Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. THE TEXAS STEER: Will Rogers— January 9-10. Dandy picture, but didn't draw. Yes, it pleased all who 6aw it, but I lost money on it. Seven reels. — George E. Hall, Rialto theatre, Franklin, Neb. — General patronage. THE TEXAS STEER: Will Rogers— January 1617. Good picture for the men, but ladies don't care much for it. Had bad weather and did not do much with it. Eight reels. — E. D. Luna, Cozy theatre, Wagoner, Okla. — Small town patronage. THE DROP KICK: Richard Barthelmess— Here is one that has been compared with "The Quarterback" ; some would say as a football game, not so good ; as a story, better. "A mighty fine picture" was what several said to us as they went out. It's good. Seven reels. — C. A. Spainhour, Twilight theatre, Greensburg, Kan. — General patronage. McFADDEN'S FLATS: Special cast— January 4-5. This one pleased as well as any picture we have played in a long time. Extra good and drew extra business second night better than first. It's good. — C. A. Spainhour, Twilight theatre, Greensburg, Kan. — General patronage. LADIES AT PLAY: Special cast— If you enjoy watching a man roll over on top of a woman on the floor in order to compromise her, then order this up, but if you feel as I do, you won't run it. This 6hould be titled, "Rough and Rowdy." This is the kind of a picture that drives good people away from the theatres. Mr. Rowland should not have allowed this to pass, and Will Hays is asleep, as usual. Fifty per cent of your audience will howl in laughter, 50 per cent will feel insulted. — Philip Rand, Rex theatre, Salmon, Idaho. BROADWAY NIGHTS: Lois Wilson— January 22 23. A good enough picture of its kind and one which would have quite an appeal to the hams up in the Roarin' Forties, but one which is a little too involved for the thickets. Miss Wilson and Sara Hardy good in their parts. Even as dumb as I am, I think I could have improved the entertainment value of this picture. Instead of showing more of the beautiful costumes in the last reel, they were cut to a mere few feet. That is what people want to see when they come to see a picture with such a title. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE TENDER HOUR: Billie Dove— Billie Dove is now a better box office attraction than Colleen Moore, who held this place for quite a while. Billie is going to be one of the best drawing cards on the screen, as all her pictures please. They liked this one and told me so. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. THE RED RAIDERS: Ken Maynard— January 21. Good picture of this type, but Ken, you had better stay in Westerns. My patrons don't like this ty~ of picture ; not up to Ken's standard. Seven reel — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. SENOR DAREDEVIL: Ken Maynard— J anu 24. Above the average Western. Seven reels. E. M. Biddle, Strand theatre, Paoli, Ind.— town patronage. THE SUNSET DERBY: Special cast— Decern Mo Losses in the Box Office ICKET REGISTERS Automatic Ticket Register Corp. 723 Seventh Ave New York Tickets_/oi Every fWpose_o£ LOWEST Market Prices