Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

58 EXHIBITORS HERALD and MOVING PICTURE WORLD February 25, 1928 SILVER COMES THROUGH: Fred Thomson— All of Thomson's pictures are good, and he is a great favorite here. — H. C. Crews, Home theatre, Mounds, Okla.— Small town patronage. SILVER COMES THROUGH: Fred ThomsonGood story. Six reels. — Giaooma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. ARIZONA NIGHTS: Fred Thomson— Ordinary Western only ; nothing extra. The last ones of Thomson have been on the sorry line: not as good as they should be. Seven reels. — G. Marlow, Washington theatre, Atoka, Okla. — Small town patronage. First National SAILORS' WIVES: Special cast— 75%. The first Hughes-Astor picture we have played for sometime and must say it's a mighty fine picture. Six reels. — B. R. Parsons, State theatre, Springfield, Minn. — General patronage. THE DROP KICK: Richard Barthelmess— 40%. February 2. I call this a good program picture. Gave general satisfaction. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE DROP KICK: Richard Barthelmess— This is a pretty fair college picture. However, the football scenes are not as good as in some. Seven reels. — J. H. Macdonald, Wiley theatre, Wiley, Colo. — Rural patronage. MAN CRAZY: Dorothy Mackaill— 65%. January 6-7. Nice comedy. Pleased all. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. MAN CRAZY: Special cast — A good picture but not up to "Smile. Brother. Smile." — B. R. Parsons, State theatre, Springfield, Minn. — General patronage. GUN GOSPEL: Ken Maynard— 75%. January 28. A-l entertainment. Up to the usual program standard. Seven reels. — B. Hollenbeck, Rose-Liberty theatres, Sumas-Lynden, Wash. — Small town patronage. HER WILD OAT: Colleen Moore— 75%. February 5-6. This is an extra good picture. Story good, splendid comedy. The star is always fine and a splendid cast. 100 per cent satisfaction. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. HER WILD OAT: Colleen Moore.— Pleased 100 per cent. A good picture and the star sure does it right. Play it. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. HER WILD OAT: Colleen Moore — January 26-2728. Poorest Moore picture we've ever shown. Business fair but many complaints on picture. Pep up. Colleen. Seven reels. — Harold M. Schoonover, Mazda & East Side theatres, Aurora, Neb.— Small town patronage. THE VALLEY OF GIANTS: Kenyon-Sills— 70%. January 8-9. Very good. Pleased everyone. Wonderful scenery of timber. Play it. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. THE CHASER: Harry Langdon — 75%. February 4-5. Absolutely the most vulgar, rotten, dirty, 6illy picture we have 6hown in the last sixteen years. If producers are godng to continue making pictures of this kind, here's hoping we get Federal censorship. Our patrons were disgusted with it and they told me so. Six reels. — E. A. Bahte. Star theatre. South Range, Mich. — Small town patronage. A TEXAS STEER: Will Rogers— 35%. January 3-4. Rotten. I wonder who told Will Rogers he could act? I played this hot off the bat and was expecting a real special with plenty of comedy. I stepped on the advertisement and what a jolt I got. There is no excuse for it, it has no story, it is not a comedy, it is not a drama, and it is not a Western. — G. Marlow, Washington theatre, Atoka, Okla. — Small town patronage. THE TEXAS STEER: Special cast— Good picture and pleased all, but did not have the drawing power we expected. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. JUST ANOTHER BLONDE: Jack Mulhall— 49%. November 12. This seemed to please, and Jack Mulhall and Dorothy Mackaill are a great comedy team. Seven reels. — G. N. Lounsbery, I. O. O. F. theatre, Grand Gorge, N. Y. — Small town patronage. JUST ANOTHER BLONDE: Jack Mulhall— 40%. Four young players in this who have all been starred and they put their picture of youth and pep over in great shape. Has good comedy and thrills. Think it's one of the best from their team, many good comments on it. Six reel6. — Mrs. Berta Smith, Palace theatre, Rockmart, Ga. — Small town patronage. THE LIFE OF RILEY: Murray-Sidney— 60%. January 1-2. Very good comedy. Pleased everyone. Play it. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. THE SEA TIGER: Milton Sills— 48%. January 21. This was a good picture, but had several rather raw scenes that are in general unnecessary. Seven reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — General patronage. THE GORILLA: Special cast— 68%. February 2-3. Very good picture that will please about fifty per cent of the small town patrons. Many praised it highly here, while others 6aid very poor. Don't pay too much for it. Eight reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. THE GORILLA: Special cast— December 22-23-24. We ran this picture at a dull time, just before Christmas but we stepped on it hard and had a fellow out in "Gorilla" costume a week in advance of showing so did a dandy business in spite of holiday season. A good picture, but you'll have to sell it to your patron6. Seven reels. — Harold M. Schoonover, Mazda & East Side theatres, Aurora, Neb. — Small town patronage. THE GORILLA: Special cast^-Another First National that hits and pleased 100 per cent. Play it. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. STEPPING ALONG: Johnny Hines— 45%. January 28. This was only a fair comedy. Hines does not seem to have been holding his own this last year Seven reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — General patronage. VENUS OF VENICE: Constance Talmadge— 50%. This is the best thing from Constance Talmadge we have ever seen. Had many comments from my patrons to this effect. Settings were beautiful, comedy and, action, just the type of picture so popular with all now. Antonio Moreno at his best in this. Eight reels. — Mrs. Berta Smith, Palace theatre, Rockmart, Ga. — Small town patronage. SMILE, BROTHER, SMILE: Mulhall-Mackaill— 75%. January 14. A fairly good comedy drama. Pleased most of the patrons. Dorothy Mackaill is sure easy on the eyes. How about a photo for the lobby, Dorothy ? Seven reels. — B. Hollenbeck, RoseLiberty theatres, Sumas-Lynden, Wash. — Small town patronage. THE SCARLET WEST: Special cast— 94%. February 4. Went back for this one and I am not sorry. While it is very long and somewhat draggy in places, it pleased 85 per cent, which is very good for Saturday. Clara Bow certainly looks different now, but her admirers thought she was good in this picture. If you can buy it at Saturday rental prices, play it. Nine reels. — E. F. Ingram, Ingram'6 theatre, Ashland, Ala. — Small town patronage. THE STOLEN BRIDE: Billie Dove— 46%. January 7. Can't give this much outside of the acting of Billie Dove, she sure is good and as some exhibitors claim, she is nice to look upon. Eight reels.— G. N. Lounsbery, I. O. O. F. theatre, Grand Gorge, N. Y. — Small town patronage. AMERICAN BEAUTY: Billie Dove — 45%. January 30. My patrons liked this and so did I. First National wants Corinne Griffith prices for Billie and they should get it. More of a drawing card, better looking and a better actress than Corinne by the proverbial mile. Seven reels. — S. B. Kennedy, Central theatre, Selkirk, Manitoba, Can. — Small town patronage. AN AFFAIR OF THE FOLLIES: Billie Dove— 30%. This is one of F. N.'s best pictures. An ideal feature for small towns. Will please all classes. Has gorgeous settings as always Billie Dove, Lloyd Hughes and Lewis Stone hold your interest with their wonderful acting. One of the older ones, but print good and it's much better than many new ones. Seven reels. — Mre. Berta Smith, Palace theatre, Rockmart, Ga. — Small town patronage. THREE'S A CROWD: Harry Langdon— 40%. February 7. This is a funny picture but terribly slow. The star great. Story nothing. Pleased about 50 per cent. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE WHITE BLACK SHEEP: Richard Barthelmess— 75%. January 7. Disappointed in this one. Seven reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — General patronage. THE OVERLAND STAGE: Ken Maynard— 50%. This is a star that seems to please every place. Am reporting on this picture specially as I consider it the best one to use as your first showing of this star, after it he will be made. It is done on a larger scale than the others and supporting cast wonderful. Lots of comedy. Seven reels. — Mrs. Berta Smith, Palace theatre, Rockmart, Ga. — Small town patronage. THE LOVE MART: Billie Dove— Another good one from Billie Dove, good story and good acting, and lots of action. The print or photograph was a little dim in places. Seven reels. — G. Marlow, Washington theatre, Atoka, Okla. — Small town patronage. FRENCH DRESSING: Special cast— Nice little picture. Comedy pleased very well. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mix ?d patronage. THE NOOSE: Richard Barthelmess— Dollars to doughnuts, it is one of the best 10 of 1928. Pleased 100 per cent here and will do the same any place in America. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. THE SUNSET DERBY: Special cast— Very good race track story. Six reels. — D. A. Kookey, Happy Hour theatre, Ewen, Mich. — General patronage. SHEPHERD OF THE HILLS: Special cast^-A special that is a good one for any town. It has the paper and will back up any boosting you want to do. Plenty of action, a good story and good acting. Everything to make a good picture. Eight reels. — G. Marlow, Washington theatre, Atoka, Okla. — Small town patronage. THE WAGON SHOW: Ken Maynard— This one from Maynard is different from his usual type of picture as it has to do with a circus, but it is a mighty fine little picture and will satisfy his fans. — J. H. Macdonald, Wiley theatre, Wiley, Colo. — Rural patronage. HOME MADE: Special cast^Just fair. Pleased those who saw it. Would rate it about 60 per cent. — G. J. Burkitt, Lyric theatre, Morrison, 111. — -Mixed patronage. NO PLACE TO GO: Mulhall-Mackaill— December 7. These stars are making some good program pictures. This one seemed to please our patrons and drew a nice business. Six reel. — Harold M. Schoonover, Mazda & East Side theatres, Aurora, Neb. — Small town patronage. McFADDEN'S FLATS: Charlie Murray— A really big comedy event. Watch for side-stepping episode in parade and cut it out if you are catering to ladies. Eight reels. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Can.— Small town patronage. CAMILLE: Norma Talmadge — January 25-26. This picture was one of the very best of its kind. It drew out the upper class of people, but did not do the business that I expected. Nine reels. — Newell E. Ware, Comique theatre, Camden, Me. — General patronage. WHITE PANTS WILLIE: Johnny Hines— The best comedy from Hines and although it has a couple of smutty scenes and subtitles, still it is a real comedy and so far ahead of his others. This had the folks laughing all the time. — J. H. Macdonald, Wiley theatre, Wiley, Colo. — Rural patronage. NAUGHTY BUT NICE: Colleen Moore— Kept the house in an uproar most of the time. Six reels. — D. A. Kookey, Happy Hour theatre, Ewen, Mich. — General patronage. Fox SILVER VALLEY: Tom Mix— 50%. February 1. A good Tom Mix picture. Always please. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. CHAIN LIGHTNING: Buck Jones— 58%. February 9. Good. Best Jones yet. The more the better. Everyone complimented the picture. Said it was fine. Six reels. — L. W. Bagwell, Crystal theatre, Oakman, Ala. — General patronage. CHAIN LIGHTNING: Buck Jones— As good a Western as Jones ever made. Gene Cameron furnishes some good comedy. I would consider this picture better than "Black Jack." — Walter Hohlfeld, Elite theatre, Greenleaf, Kan. — General patronage. SEVENTH HEAVEN: Special cast— 98%. February 6-7-8-9. I think this the best picture made in recent years, and the large crowds who flocked to my theatre for four nights to see it thought the same, and came out telling the world what they thought. They tell you to run United Artists pictures for prestige and profit, here is one that you can run for prestige and profit as Fox is not wild on the price, and if you'll get behind it and sell the public it will clean up. The press book on this is rotten, as all the Fox press books are, but I used special ads which no doubt will appear in the HERALD and they did the business. No matter what sized town you are in, play this one. Twelve reels. — Steve Farrar, Orpheum theatre, Harrisburg, 111. — General patronage. SEVENTH HEAVEN: Gaynor-Farrell— January 23-24. Good picture. Too long. Failed at the box office. Twelve reels. — J. L. Seiter, Selma theatre, Selma, Cal. — Small town patronage. WHISPERING WIRES: Anita Stewart— 30%. This is an old picture but if you can get a good No Losses in the Box Office icket Register! Automatic Ticket Register Corp. 723 Seventh Ave New York