Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Page scan 000630 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Jan-Mar 1928)
Leaf #:
000630
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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62 EXHIBITORS HERALD and MOVING PICTURE WORLD February 25, 1928 small towns. Very good business. — J. L. Seiter, Selma theatre, Selma, Cal. — Small town patronage. SHANGHAI BOUND: Richard Dix— 65%. Jannary 10-11. Good picture with plenty of action. It will please any class. This is excellent. — -G. J. Burkitt. Lyric theatre, Morrison, 111. — Mixed patronage. SWIM, GIRL, SWIM: Bebe Daniels— 67%. February 4. This certainly made a hit. Everybody liked it and if Bebe will stay in pictures of this type she will go with us. Really believe that this is the best Daniels picture that we ever did play. An excellent Saturday night show as it has comedy action and anything else that you want to see. Seven reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. MANPOWER: Richard Dix— 83%. February 1-2. Played two days to good business. One of these pictures that register good at the box office and send them away glad that they came out to see it. It is certainly worth the price and is bound to please. Six reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. MANPOWER: Richard Dix— 60%. Just a good program picture. Dix well liked and takes his part well. — W. Fahrenkrog, Lincoln theatre. Bunker Hill, III. — General patronage. FIREMEN SAVE MY CHILD: Beery Hatton— 55%. December 29-30. Nice comedy, not a special. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. FIREMEN SAVE MY CHILD: Beery-Hatton— Here is a knockout. Kept our people in continuous roar of laughter. Satorical to the nth degree. Lots of foolishness but good clean stuff that is full of laughs. Not a kicker on it in the patronage we had. For the tired business man or woman this is an oasis. Seven reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. FIREMEN SAVE MY CHILD: Beery-Hatton— This is a cracker-jack comedy. Had the folks laughing from beginning to end. Pulled well against basketball opposition and satisfied.— J. H. Macdonald, Wiley theatre, Wiley, Colo. — Rural patronage. FIREMEN SAVE MY CHILD: Beery-Hatton— December 8-9-10. These boys were pretty good bets for us but give 'em another picture like this and they're sunk. Business bad after first day. Six reels. — Harold M. Schoonover, Mazda & East Side theatres, Aurora, Neb. — Small town patronage. FIREMEN SAVE MY CHILD: Beery-Hatton— January 26-27. A very good comedy and pleased, but not a big box office attraction. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. MAN OF THE FOREST: Jack Holt— 60%. December 24. Sorry Jack left Paramount. He was the only man for Zane Grey's. (He failed to fill his role in "The Tigress" his fir6t Columbia picture, which we played ten days later.) — K. D. Francis, Family theatre, Metamora, Mich. — General patronage. THE PIONEER SCOUT: Fred Thomson— February 1-2. Well it looks like Paramount are going to have Fred right. This is really a big picture and deserves extra advertising. Story with this stuff Fred, and we're for you. — S. H. Rich, Rich theatre, Monteplier, Idaho. — General patronage. THE PIONEER SCOUT: Fred Thomson— February 3-4. Good picture of early pioneers. — JT. L. Seiter. Selma theatre, Selma, Cal. — Small town patronage. THE GAY DEFENDER: Richard Dix— Out of the orinary roles for Dix, but he put it over and it pleased. Seven reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. THE GAY DEFENDER: Richard Dix— January 2-3. A good picture but Dix does not seem to draw in this sort of story. Business fair. Six reels. — ■ Harold M. Schoonover, Mazda & East Side theatres, Aurora, Neb. — Small town patronage. BEAU SABREUR: Special cast— February 1-2. Will go over in the small town much better than "Beau Ge6te." It's not 6o gruesome, the action is much more diversified, and there is the right amount of comedy relief. However, don't let Paramount sell it to you, on a guarantee, and split basis, as they did here, because it won't draw that kind of business. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE SPOTLIGHT: Esther Ralston— This was a nice picture. A little heavier than most of her pictures and I don't like her so well in the black wig but it was well made and Neil Hamilton is popular and the picture pleased all right. — Chas. Lee Hyde, Grand theatre, Pierre, S. D. — General patronage. DRUMS OF THE DESERT: Warner BaxterFebruary 3-4. Another good Zane Grey picture to big business.— R. Pfeiffer, Princess theatre, Chilton, Wis.— Small town patronage. THE WOMAN ON TRIAL: Pola Negri— Extra good program picture, her pictures are better than the last one I run. Six reels. — G. Marlow, Washington theatre, Atoka. Okla. — Small town patronage. Some One Hundred Per Centers WHAT PRICE GLORY: Special cast— 100%. October 18-19. Minister commented favorably. You have to do your own exploiting. Fox has not sold thi6 picture to the public. It's worth all you can say for it. Twelve reels. — K. D. Francis, Family theatre, Metamora, Mich. — General patronage. BEN HUR: Special cast— 100%. January 2. This is a roadshow. A perfect picture and what business. Broke every record. We made money on it and paid the biggest rental we ever did. Thirteen reels. — S. B. Kennedy, Central theatre, Selkirk, Manitoba, Canada.— Small town patronage. BEN HUR: Ramon Novaroo — 100%. January 18-19. This went over with a bang here. Got people into our theatre who never went to a movie here before. I guess everyone knows what it's all about. Nuf sed ! Twelve reels. — L. L. Netzer, American Legion theatre, Lena, Wis. — Small town patronage. THE BIG PARADE: John Gilbert— 100%. December 28-29. Excellent in every way. We had seen it as a real show with all the big noise, but had to admit it is there, regardless. Had terrible stormy weather, or we could have cleaned up as 'twas Metro got the lion's share. Thirteen reels. — L. L. Netzer, American Legion theatre, Lena, Wis. — Small town patronage. WHAT PRICE GLORY: Special cast— 100%. January 9-10-11-12. Here is one sweet box office bet, they like it, all classes. It's a little rough in spots, but from what the boys who were there tell me, the old war was just a little rough in spots, and they claim that this is a true war picture. Better get this one now boys and make some dough. Fox is selling it worth the money. Grab it. Twelve reels. — Steve Farrar, Orpheum theatre, Harrisburg. 111. — General patronage. BEN HUR: Special cast— 100%. February 1-2-3-4. This is absolutely the greatest thing that has ever been screened, and my patrons were not backward in telling me so. Broke my house record, that has been standing for several years, drew people from nine other towns some of them 45 miles away. Metro will ask big money as a gurantee and 50 per cent of the receipts but you will make a little money anyway and will be giving the people a treat by showing it. Twelve reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. JESSE JAMES: Fred Thomson— 94%. November 12. A good picture will please all classes. Silver King great — W. D. Fox, Community theatre, Watertown, Conn. — Small town patronage. THE WOMAN ON TRIAL: Pola Negri— February 3-4. Ran this on double feature night with "Driftin' Sand" and they liked it. Drew average Saturday business. It's a very appealing drama, beautifully acted. Miss Negri's pictures this year are much more suitable to small town audiences. Six reels.— E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE WOMAN ON TRIAL: Pola Negri— Same old stuff done about a hundred times, in fact, two years. Nothing there. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. THE ROUGH RIDERS: Special cast— Very good picture, but not a special. It pleased all who saw it. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. SENORITA: Bebe Daniels— September 29. A pretty good action picture, though Bebe's slight figure caused her mighty deeds to border on the burlesque. — J. C. MacKenzie, Princess theatre, Seaforth, Ont, Canada. — Small town patronage. RUNNING WILD: W. C. Fields— This is about the silliest thing that we have had in a long time. It isn't funny, or at least our folks didn't give it much of a hand and they like comedies. W. C. Fields not a drawing card here. — J. H. Macdonald, Wiley theatre, Wiley, Colo. — Rural patronage. CHANG: Special cast — We had more favorable reports from our customers on this picture than any we had in a long time. It did not pull as it might because the title did not mean anything to them and they had been stung before on this type of picture. But this one is different and is certainly worth running. Both educational and entertaining. — J. H. Macdonald, Wiley theatre, Wiley, Colo. — Rural patronage. SHE'S A SHEIK: Bebe Daniels— February 5-6. Good comedy drama with action. — J. L. Seiter, Selma theatre, Selma, Cal. — Small town patronage. CHILDREN OF DIVORCE: Clara Bow— This picture is really a special, we do consider Miss Bow miscast, it is very sad but people like this type once in a while for a change. — E. L. Wood, Coliseum theatre, Edmore, Mich. — -General patronage. STARK LOVE: Special cast— Let me say this is one of the best pictures of its kind ever produced. Many people may not like it but it's there just the same. Out of the ordinary and I hope Paramount will continue to make this class of product. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. HONEYMOON HATE: Florence Vidor— Only fair, about 55 per cent. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. THE POTTERS: W. C. Fields— Fairly good comedy. Lots of laughs in the last reel. Six reels. — D. A. Kookey, Happy Hour theatre, Ewen, Mich. — General patronage. THE WAY OF ALL FLESH: Emil Jannings— February 1-2. One of the finest pictures we have ever played. Patrons sure praised this picture. Wish I would have played it a day or two more. — -R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. THE CITY GONE WILD: Thomas Meighan— Very good. Meighan better than usual. Five reels. —Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. FIGURES DON'T LIE: Esther Ralston— January 25-26. Another good bit of entertainment from Miss Ral6ton, she had been very good on all her starts this year. Good stories too. They enjoyed this one immensely. Ford Sterling and Richard Arlen merit their share of the honors for a very neat program release. Six reels. — Henry Reeve, Mission theatre, Menard, Tex. — Small town patronage. FIGURES DON'T LIE: Esther Ralston— Extra good program picture. Six reels. — G. Marlow, Washington theatre, Atoka, Okla. — Small town patronage. FIGURES DON'T LIE: Esther Ralston— Nice little picture. Would judge it about 60 per cent. — G. J. Burkitt, Lyric theatre, Morrison, 111. — Mixed patronage. THE TELEPHONE GIRL: Madge Bellamy— October 3. Not so good as this star's Fox pictures. Leave it alone. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. IT: Clara Bow — January 29-30. An excellent picture to biggest business this year. Packed them in for every performance. Pleased everybody. Seven reels. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. ARIZONA BOUND: Gary Cooper— October 27. A weak backed Western. Lay off. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. SOFT CUSHIONS: Douglas MacLean— October 31. I thought this a very clever comedy myself, but some of my patrons said it was terrible. Business just fair. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. WE'RE ALL GAMBLERS: Thomas Meighan— This is the first Meighan we have played for a couple of yeare, but couldn't rate at any more than a fair picture. Seven reels. — B. R. Parsons, State theatre, Sprinfield, Minn. — Geneial patronage. WE'RE ALL GAMBLERS: Thomas Meighan— February 3. Just a fair picture with Tom walking around waiting for something to happen. Too 6low. S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. Pathe-P D C A HARP IN HOCK: Special cast— 69%. January 14. An excellent picture. They all liked it. Seven reels. — H. S. Boyd, Community theatre, Woodbury, Conn. — General patronage. BORDER BLACKBIRD: Leo Maloney— 50%. This is a splendid Western type picture. Seems Maloney is putting more money in his pictures and they look high class. This is extra good, if you are looking for something better than a cheap Western, get Maloney. Six reels.— Mrs. Berta Smith, Palace theatre. Rockmart, Ga. — Small town patronage. DRESS PARADE: William Boyd— February 2-3-4. Darn fine. It's a picture of golden youth and should draw well anywhere. In spite of a down pour of rain Saturday night they crashed the gate and that'f something in this social climbers city. Seven reels. — -Clark & Edwards, Palace theatre, Ashland, O. — General patronage. VANITY: Leatriee Joy — January 31. A good program picture. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage.