Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

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22 EXHIBITORS HERALD and MOVING PICTURE WORLD March 3, 1928 A consultation on the subject of theatre construction and decoration at the offices of National Theatre Supply, Chicago. The men are (left to right) Calvin Bard, owner of the Iowa theatre, now under construction at Cedar Rapids; Phil Chakeres of the Chakeres theatres, Springfield. O.; Alvin Seller, director of engineering, National Theatre Supply, and R. Stahl, contractor and builder of Springfield, O. Business in Europe Increasing, M'Q-M Sales Congress Told Companies Handicapped by Paucity of Theatre Construction, Executives Declare — Wreath Placed on Marcus Loeivs Grave (Special to Exhibitors Herald and Moving Picture World) NEW YORK, Feb. 28. — Distribution of American motion pictures is steadily on the increase throughout Europe but companies are handicapped by the paucity of theatre construction, particularly in the rural districts, foreign sales chiefs of M-G-M agreed at a sales congress which closed Tuesday night with a farewell banquet at the Hotel Astor. autographed photo of Premier Mussolini to Arthur Loew. Carl E. Milliken, representing the Hays' Organization, declared the motion picture the greatest existing force for world betterment. Dietz Among Speakers Other speakers included Howard Dietz, director of publicity, advertising and expolitation; W. F. Rodgers; David Blum; H. F. Frecke ; J. Robert Rubin, vice-president and counsel; David Loew, of Loew's, Inc.; Fred C. Quimby, short features salesmanager ; William Orr, on government co-operation; Major Edward Bowes, vice-president, on latest theatre methods. Raoul LeMat, in charge of sales in the Scandinavian countries, spoke in tribute to the late Marcus Loew when delegates placed a wreath upon his grave at Maimonides Cemetery. The foreign representatives made inspection tours of the Roxy, Paramount and Capitol theatres, saw "The Enemy" at the Astor, were guests at the Marcus Loew home, visited the factory of Consolidated Film Laboratories, and also witnessed "The Crowd" at the Capitol. THE first two days of the convention, which opened February 15, were allotted to surveys of the foreign situation, after Arthur Loew had opened the meeting as chairman and Nicholas M. Schenck, head of M-G-M, had given the address of welcome. Many Countries Represented Among the leading foreign sales executives attending were: David Lake, Australia; Benjamin Fineberg, Brazil; George Forman, Chile ; P. M. Gonzales, Porto Rico ; Raoul LeMat, Sweden; Allen Byre, France; J. C. Squier, England ; George Fatt, Guatemala ; T. Neilson, Denmark ; P. N. Brinch, Germany and central Europe ; F. L. D. Strengholt, Holland ; J. J. Letsch, Belgium and Switzerland ; F. Curioni, Italy; David Lewis, Spain; Louis Goldstein, Cuba ; A. L. Kalb, Mexico, and H. Gunderloch, France. No theatres have been constructed in France since 1924, except a few in Paris, Byre declared. The increase of 75 per cent in M-G-M sales in France in 1926-27 he attributed in part to adoption of the percentage basis with minimum guarantee. F. Curioni, salesmanager in Rome, called the situation in Italy excellent, and presented an M-G-M Withdraws "Mare Nostrum" in England after Censors Suppress "Dawn' (Special to Exhibitors Herald and Moving Picture World) LONDON , Feb. 28. — Following the suppression by British censors of the English picture, "Dawn," which depicts the career of Edith Cavell, Metro-Goldwyn-Mayer has withdrawn "Mare Nostrum," the war picture of submarine warfare, because it is alleged to have offended the Germans, according to press reports. "The Four Horsemen" is also being considered for withdrawal. A stormy controversy preceded the suppression of "Dawn," relating to the manner in which Miss Cavell met death, various versions have been offered by German officials. Because of the controversy the German picture, "The World War as Seen Through German Spectacles," has been withheld from trade showings in England. Associated Exhibitors of Indiana Show Growth Charles R. Metzger, president of the Associated Theatre Owners of Indiana, calls attention to the fact that there is no such organization as the "M. P. T. O. of Indiana," referred to in connection with a cut of Frank J. Rembusch which appeared in the February 11th issue. Metzger announces that the association now includes between 80 and 90 per cent of the theatre owners in Indiana and has been highly successful in its operation. $300 in Prizes Posted By First National for Best Posters by Pupils ( Special to Exhibitors Herald and Moving Picture World) NEW YORK, Feb. 28.— Prizes totalling $300 have been offered by First National for the best posters exemplifying "the spirit of First National Pictures," to be submitted by the 140,000 pupils of the 38 high schools in New York City. The poster contest opens March 1 and will extend up to and including March 31. It is being conducted under the supervision of Foster Grant, director of art in all of New York City's day high schools. Salesmen Contest for Money Prizes in Spring Drive of Tiffany-Stahl ( Special to Exhibitors Herald and Moving Picture World) NEW YORK, Feb. 28.— A Spring clean-up campaign for sales and collections has been inaugurated by Tiffany-Stahl under the leadership of General Sales Manager Ed J. Smith. The contest, which started " February 4, will continue until April 28, when the winners will be announced. The prizes of a substantial amount of money have been divided into two classes, three for the exchanges and three for the exchange bookers. Cashier Faints When Bandit Draws Revolver, Grabs $74 and Escapes (Special to Exhibitors Herald and Moving Picture World) HAWKESBURY, ONT., Feb. 28.— A sensational theatre robbery took place here when a lone bandit held up Miss Georgette Lavigne, cashier of the Ottawan theatre, at 9 :30 one evening last week. The robber flourished a revolver, Miss Lavigne fainted, and the bandit thrust his arm through the box office window, securing $74 in bills, and making good his escape. Young Quits as Gotham Ad Director to Produce (Special to Exhibitors Herald and Moving Picture World) NEW YORK, Feb. 28.— Lon Young, who for the past three years has been director of advertising and publicity for Lumas and Gotham, has resigned. Young will transfer his activities to the production end of the business. He intends to leave for Hollywood about March 5 to assume charge of a production unit the identity of which is not announced. Young is vice-president of the A. M. P. A.. His successor at Gotham has not yet been announced.