Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

March 10, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 53 HI w NEW PICTURES In "New Pictures" the EXHIBITORS HERALD and MOVING PICTURE WORLD presents in concise form information on current and forthcoming attractions. The facts as presented will serve exhibitors in booking and in the preparation of their advertising campaigns. BUCK PRIVATES: Universal comedy-drama, with Lya De Putti, Malcolm McGregor, Zasu Pitts, James Marcus, Eddie Gribbon, Ed Duncan, Bud Jamison and Les Bates. Directed by Melville Brown. Released June 17. Length TYPE AND THEME: Proving that love needs no treaties— and that trouble ends not with an armistice. John Smith, buck private in the American Army of Occupation, and Anne, damghter of a German officer, fall in love. Then falls an edict banning all bi-sexual fraternizing between the latet "Huiis" and Yanks. The girls are to have their hair shorn if they violate the ban, whereupon Anne is caught in John's arms. John faces court martial, of course. But Anne accuses hard-boiled Sergeant Butts. Then it is agreed that if the offending soldier marries Anne the case will be dismissed. The sergeant being too willing to marry Anne, she and John have to work fast, which they do, so everything turns out all right. * * * BURNING DAYLIGHT: First National melodrama, with Milton Sills. Doris Kenyon, Arthur Stone, Big Boy Williams, Lawford Davidson, Jane Winton. Stuart Holmes, Edmund Breese and Howard Truesdale. Directed by Charles Bradin. Released March 11. Length TYPE AND THEME: Burning Daylight is a man— a Milton Sills type of guy. First thing, up in Alaska, he wagers $2,000 he can make the S,000 mUes to Nome and back in 60 days. He does it, but loses the money in a poker game. Defending the Virgin, dance hall girl, from a drunken miner, he places her in a mission, then locates a claim on uhich Dawson is built. Rich, he goes to San Francisco for the high life and is "gyped" out of his wealth. But he applies a little violence and gets his money back, deciding then to settle down to quiet married life with the Virgin. * • * CROWD, THE: Metro-Goldwyn-Mayer drama, with Eleanor Boardman, James Murray, Bert Roach, Daniel G. Tomlinson, Del Henderson, Lucy Beaumont. Freddie Burke Frederick and Alice Mildred Puter. Directed by King Vidor. Released March 3. Length 8,548. TYPE AND THEME: A story of life as, in the main, it is generally lived. The tale starts with John as a baby. He grows up. Meets a girl. Then marry. They tire of each other. They quarrel. And they make up. Children are born. John struggles — in the Crowd. Tragedy comes when one of the children, crushed by a truck, dies. Discouraged, beaten, John gives up his position then goes from job to job. Disgusted, Mary's brothers urge her to leave him. John is at the point of suicide when he hears his young son say that he wants to he a man like daddy. John tries again. He gets a job. Arriving home, John finds that Mary's brothers have persuaded her to leave him. She does go out the door. But she returns — because she loves him. . . . In ti?ne they prosper. * * # ENEMY, THE: Metro-Goldwyn-Mayer drama, with Lillian Gish, Ralph Forbes. Ralph Emerson, Frank Currier, George Fawcett, Fritzi Ridgeway, John S. Peters, Karl Dane, Polly Moran and Billy Kent Shaefer. Directed by Fred Niblo. Released February 18. Length 8,194. TYPE AND THEME: The story of one man's passion for peace and of most mean's passion for war. Professor Arndt of the University of Vienna has long advocated pacifism. 'The World War brings upon him the fruits of his unorthodox activities. He is suspended from the university and reduced to great poverty. Pauli, his daughter, suffers even more, for her fiance, Carl, has been reported killed. She joins her father in his hatred of war. But peace inevitably comes and Carl turns up. The old professor believes that strife among men has been banished forever. But even as these thoughts brighten his mind, the children in the streets are playing at the] grim eternal game. HEART OF A FOLLIES GIRL. THE: First National drama, with Billie Dove, Larry Kent, Lowell Sherman, Clarissa Selwynne and Mildred Harris. Directed by John Francis Dillon. Released March 18. Length . TYPE AND THEME: This one may tax the credulity of the cynical, but on the other hand it COULD happen. Teddy is a feminine stage personappearing in one of the music-girl productions loosely classified as Follies. Rogers Winthrop, rich and urbane, pays her court. One day, not being able to keep an appointment with her, he sends his secretary, Calhmin, with a necklace which he was to give her. Teddy and Calhoun have met before, under circumstances leading Teddy to believe him not a secretary, but a man of wealth. Presently, they fall in love, Teddy continuing to love him even, upon learning his true station. To buy her a watch, Calhoun steals from Winthrop and is sent to prison. He escapes, but Teddy makes him go back to fiytish his sentence, promising to marry him when he has earned his liberty. * • • LOVE HUNGRY: Fox comedy-drama, with Lois Moran, Lawrence Gray. Marjorie Beebe. Edythe Chapman, James Neill and John Patrick. Directed by Victor Heei-man. Released: April 15. Length. . TYPE AND THEME: The moral is: Love will find a way. Joan is the daughter of a man who has slaved his life away at a small wage, she earning her own living as a chorus girL With than lives Tom, who works with Joan's lather but makes a little money on the side writing articles giving' advice to the love-lorn. It is plain that he and Joan love each other, and while he always advises his readers to marry in spite of poverty, he is afraid to take the step himself. In fact, he introduces Joan to a rich chap whom, he thinks she should marry. Then Joan's mother shows him what she has saved, saying that he and Joan could do likewise. That night when Joan comes home with a ring on, ostensibly the rich chap's, Tom takes it and throiesi it out the window. The ring turns out to be a cheap affair of Joan's own purchase, anyway. * * * SMART SET, THE: Metro-Goldwyn-Mayer melodrama, with William Haines, Jack Holt, Alice Day, Hobart Bosworth, Coy Watson,' Jr., Constance Howard, Paul Nicholson and Julia Swayne Gordon. Directed by Jack Conway. Released February 25. Length 6,476. TYPE AND THEME: A sport story, bringing the lesser known game of polo into the-hero-winning-thc-game-and-the-girl business so extensively indulged in by baseball, football, et cetera. Tommy, a rich man's son, naturally, since he plays polo, is so conceited that even the girl he loves gets sick of him. And on the eve of the International Cup match, he goes in for conduct that gets him suspended. Angry, his father disowns him and sells his ponies. But during the game, Captain Nelson is injured, ichereupon Tommy is sent in, and bringing victory to his team, he wins back ponies, dad and girl. * * * STREETS OF SHANGHAI: Tiffany-Stahl melodrama, with Pauline Starke, Kenneth Harlan, Margaret Livingston, Eddie Gribbon, Jason Robards, Mathilde Comont, Sojin, Anna May Wong. Tetsu Komai, Toshiye Ichioka and Media. Ichioka. Directed by Louis J. Gasnier. Released December 15. Length TYPE AND THEME: With the Marines in China. Mary, looking: for a, child stolen from the 7nission, meets Lee, marine, in a street devoted to houses of prostitution. He and his buddies promise to find\ the child for her, and in the course of the search, Sadie attaches herself to Lee. Mary and Lee have fallen in love with each other, but Sadio estranges them by making Mary think Lee has attacked her. To explain, Lee goes to the mission just as it is besieged by Chinese revolutionists. Believing themselves facing death, Mary and Lee vote their love. Marines save them to the fulfilment of their promise. Members of the World Film Corp. exchange about 1914. L to R: (Skip three, then — ) Max Rosenblum, Ro$e I t i m, . Blanche Larson, (skip one), Abe Chapman, (skip one), Marie Snyder, Dave Block, (skip une), Ole Bennett, Sidney Mayer, Phil Goldstone. Can you name those we missed? Once Upon a Time in Omaha