Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Jan-Mar 1928)
Leaf #:
000760
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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62 EXHIBITORS HERALD and MOVING PICTURE WORLD March 10, 1928 please the average fan and a good box-office attraction. And by the way Paramount is losing good money by not letting us have some with Mies Brooks heading the bill. — Winton W. Lowery, Strand theatre, Atmore, Ala. — Small town patronage. FIGURES DON'T LIE: Esther Ralston— Here's by far the best Ralston we ever played. A good comedy-drama. Six reels. — B. R. Parsons, State theatre, Springfield, Minn. — General patronage. HONEYMOON HATE: Florence Vidor— February 20-21. Good story, average picture. Poor business, due to title. Where do they get such titles? Six reels. — Elmer E. Gailey, Crystal theatre, Wayne, Neb. — General patronage. SHE'S A SHEIK: Bebe Daniels— A good little picture that pleased all that 6aw it, but not the type for Daniels. Seven reels. — B. R. Parsons, State theatre, Springfield, Minn. — General patronage. SHE'S A SHEIK: Bebe Daniels— February 6-7. Very good and good at the box office. Pleased all. Seven reels. — Elmer E. Gailey, Crystal theare, Wayne, Neb. — General patronage. BLIND ALLEYS: Thomas Meighan— February 19. Very good picture. Some favorable comments. Good for Sunday. Star well liked here. Six reels. — Mrs. C. Knox, Star theatre, Villa Grove, 111.— Small town patronage. BLIND ALLEYS: Special cast— February 18. We could find no fault with this picture, in fact we rather enjoyed it. You can't expect everyone to like rough stuff as Westerns. If you like a nice clean well acted photoplay, try this. Six reels. — Mayer Shayer, M. W. A. Opera House, Soldier, Kan. — Small town patronage. STARK LOVE: Special cast— February 13-14. Proved an interesting picture. It is a true story of the people in the hills of Kentucky, and staged without movie stare. The natives did good work before the camera but most of the credit should go to the director and cameraman. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. THE TELEPHONE GIRL: Madge Bellamy— February 19. A very good show. Played to satisfactory business on a very cold night. Six reels. — R. Pfieffer, Princess theatre, Chilton, Wis. — Small town patronage. THE TELEPHONE GIRL: Madge BellamyFebruary 11. A good entertaining picture that you will like. Six reels. — Mayer Shayer, M. W. A. Opera House, Soldier, Kan. — Small town patronage. THE TELEPHONE GIRL: Special cast— Class as extra good program picture. Has fine 6tory and well done. Should please in any size theatre. — G. C. Silverthorn. Liberty theatre, Harrisville, Mich. — Small town patronage. SHANGHAI BOUND: Richard Dix— Good picture. Fine for small town exhibitor as well as large. — S. Lex Shore, Princess theatre, Obion, Tenn. — General patronage. MAN OF THE FOREST: Jack Holt— Some of Holt's best work. Does not follow story well. — S. Lex Shore, Princess theatre, Obion, Tenn.— General patronage. THE WOMAN ON TRIAL: Pola Negri— Pola Negri is slipping with us, she does not draw aj of yore. We sometimes wonder if the people do not tire quicker of some players than others. The public is a fickle institution, you cannot gues6 its every whim. Six reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz.— General patronage. CASEY AT THE BAT: Wallace Beery— February 17-18. A very good comedy of the early days of baseball. Everybody seemed to enjoy it. Sometime ago this picture was sold as a special at a big rental. I believe this picture is a long way from being a special. Played it two days to only 214 admissions at 10 and 25 cents. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. Pathe-P D C HIGH HAND: Leo Maloney— 35%. January 21. Maloney draws the kids but adults are at home with the radio. Picture, average. Six reels. — T. W. Cannon, Majestic theatre, Greenfield, Tenn. — Small town patronage. THE INTERFERIN' GENT: Buffalo Bill, Jr.— 40%. January 7. This is not the best Western but is good for Western fans if they are not too particular. Five reels. — T. W. Cannon, Majestic theatre, Greenfield, Tenn. — Small town patronage. WHITE PEBBLES: Wally Wales— 44%. February 4. Wally is good and so are his pictures. Give him time and let the kids get to know him. — T. W. Cannon, Majestic theatre, Greenfield, Tenn. — Small town patronage. RIDE 'EM HIGH: Buddy Roosevelt— 36%. February 18. Good picture but cold weather kept the percentage down. — T. W. Cannon, Majestic theatre, Greenfield, Tenn. — Small town patronage. BORDER BLACKBIRDS: Leo Maloney^J0%. February 18. A good Western. Much better than the ordinary cheap Western. Had poor business due to very cold weather. Six reels. — E. F. Ingram, HERE IT IS THUNDERING DRAMA! SEASON'S SENSATION! BOX-OFFICE PROOF! STAND 'EM UP PICTURE ^<Z*f\ ROBERT S. Presents Directed by RAYMOND WELLS' A SLICE OF RAW LIFE FROM THE FLAMING OZARK HILLS ASK FOR IT NOW! RELEASED BY FIRST DIVISION DISTRIBUTORS JESSE J. GOLDBURG, PRESIDENT 723 SEVENTH AVE., NEW YORK CITY Ingram's theatre, Ashland, Ala. — Small town patronage. DRESS PARADE: William Boyd— February 5. A good one. A story of the West Point spirit with many beautiful scenic shots and in fact, almost the entire picture takes place at West Point. A picture that should please almost any kind of an audience. Good paper and a new print. Seven reels.— Wm. Wiske, Community theatre. Red Granite, Wis.— Small town patronage. THE RUSH HOUR: Marie Prevost— February 12. A comedy of fair action and many complications, quite suited and fitting to the 6tar. Would consider it a good program picture. Six reels. — Wm. Wiske, Community theatre. Red Granite, Wis.— Small town patronage. THE YANKEE CLIPPER: William Boyd— This picture appeals to Americans it went over with much appreciation by the audience. Eight reels.— Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. HIS DOG: Special cast— Well done, but will not please usual dog fans because it does not have enough action.— Geo. E. Fuller, Playhouse theatre, Fairhope, Ala. — General patronage. THE NIGHT BRIDE: Marie Prevost— Didn't see this one myself but other said it was good and business was fair. Had several favorable comments on it so it must have been good. Seven reels. — C. A. Spainhour, Twilight theatre, Greensburg. Kan. — General patronage. MAN BAIT: Marie Prevost— February 17. Very good. Many favorable comments. Drew well. Star great favorite here. Six reels.— Mrs. C. Knox, Star theatre, Villa Grove. 111.— Small town patronage. THE COUNTRY DOCTOR: Rudolph Schildkraut— February 12. A very good picture and gave excellent satisfaction as it was entirely different from the usual run of pictures. Did a very big business both afternoon and night. Eight reels.— R. Pfeiffer, Princess theatre. Chilton, Wis.— Small town patronage. Rayart CASEY JONES: Special cast— 90%. February 16-17. A good program picture, but not a special. Direction very poor in places. A million dollar title and will make you money. Do not charge more than 25 cents and the people will think it is great. Seven reels. — E. F. Ingram, Ingram's theatre, Ashland, Ala. — Small town patronage. Tiffany THE TIRED BUSINESS MAN: Special cast^-I have played a lot of Tiffany's and found them all very good, except this one. Lay off of this one as it is a very poor picture. Six reels. — B. R. Parsons, State theatre, Springfield, Minn.— General patronage. United Artists THE CIRCUS: Charlie Chaplin— 75%. If this is Chaplin's best I would hate to take a look at his worst, this is absolutely a lemon, the poorest thing I have seen in many a month. If you can buy it for thirty-five dollars and sell it for thirty-five cents to the public it might please. But don't play it as a big special because it isn't there. — B. R. Parsons, State theatre, Springfield, Minn. — General patronage. THE BELOVED ROGUE: John Barrymore— February 17. Wonderful picture, fine acting but did not draw here. This kind of a picture is not for little towns. — E. C. Bays, Globe theatre, Buena Vista, Va. — General patronage. Universal PAINTING THE TOWN: Glenn Tryon— 85%. A comedy-drama that must please any audience. Seven reels. — J. R. Troxell, Lyric theatre, Rhome, Tex. — Rural patronage. PAINTING THE TOWN: Glenn Tryon— A new comedy star A good audience picture. Did not pull particularly well but pleased.— Geo. E. Fuller, Playhouse theatre, Fairhope, Ala. — General patronage. PAINTING THE TOWN: Glenn Tryon— A real picture. Don't pass this one up. Audience in continuous uproar. Six reels. — A. L. Lighter, Orpheum theatre, Mellen, Wis. — General patronage. PAINTING THE TOWN: Glenn Tryon— February 16. You can't find a better picture to show than this one, if you like comedy. This boy will be another William Haines and that is saying something.