Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Jan-Mar 1928)
Leaf #:
000763
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 10, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 65 THE BOX OFFICE TICKER A System for Determining the Definite Exhibitors reporting to "What the Picture Did For Me" supply a percentage rating obtained by dividing average daily gross of house record attraction into average daily gross of picture being reported on. When 10 of these percentage ratings on a picture have been received, the Attraction Values of Motion Pictures average of these 10 percentage ratings is entered in "The Ticker." Each additional percentage-rating report received on pictures entered is combined with those previously received and the new average thus created is entered. Ben Hur (MGM) 96.50% The Big Parade (MGM) 86.45% The Lost World (FN) 80.70% No Man's Gold (Fox) 80.30% The Mysterious Rider (Par) 79.00% The Iron Hor>e (Fox) 78.61% Chip of the Flying U (U) 75.80% IRENE (FN) _ 75.46% The Great K. and A. Train Robbery (Fox) 74.80 Laddie (FBO) _ 74.61% The Cohens and Kellys (U) 74.75% Keeper of the Bees (FBO) 74.33% Rookies (MGM) 74.17% The Vanishing American (Par) ..73.95% The Winning of Barbara Worth (UA) 73.65% TeU It to the Marines (MGM) 72.83% The Calgary Stampede (U) 72.54% The Last Trail (Fox) _ _ 72.40% The Phantom of the Opera (U) 71.90% The Magic Garden (FBO) 71.76% Hills of Kentucky (WB) 71.57% Arizona Sweepstakes (1!) 71.42% Drums of the Desert (Par) 71.20% The Gorilla Hunt (FBO) 70.64% The Bat (UA) 70.40% The Volga Boatman (PDC) 70.33% The Scarlet West (FN) 69.81% Johnny Get Your Hair Cut (MGM) 69.64% Ella Cinders (FN) 69.62% TiUie the Toiler (MGM) 69.05% The Gentle Cyclone <U) 68.81% Naughty But Nice (FN)..— 68.68% The Sea Beast (WB) 68.45% Slide, Kellv, Slide (MGM) 68.22% The Son of the Sheik (UA) 68.09% Children of Divorce (Par) 68.00% It (Par) 67.96% Mr. Wu (MGM) 67.80% The Man on the Box (WB) 67.70% Beau Geste (Par) 66.87% The Last Frontier (PDC) 66.78% The Midnight Kiss (Fox)...-. 66.70% The Four Horsemen (MGM) 66.50% The Phantom Bullet (U) 66.23% The Quarterback (Par) 66.19% The Tough Guy (FBO) 66.05% The Black Pirate (UA) 66.04% The Unknown Cavalier (FN) 65.66% Don Mike (FBO) _ 65.38% The Kid Brother (Par) 65.33% The Campus Flirt (Par) 65.29% Senor Daredevil (FN) 65.28% Tarzan and the Golden Lion (FBO) 65.27% Let's Get Married (Par) 65.00% Man of the Forest (Par) 64.93% The Devil Horse (P) 64.82% The Limited Mail (WB) 64.70% Flesh and the Devil (MGM) 64.61% His Secretary (MGM) 64.50% The Night Cry (WB) 64.39% Across the Pacific (WB) 64.06% For Heaven's Sake (Par) 64.00% Up in Mabel's Room (PDC) 63.81% We're in the Navy Now (Par) 63.70% Casey at the Bat (Par)..... 63.66% Babe Comes Home (FN) 63.58% Desert Gold (Par) 63.58% McFadden's Flats (FN) 63.58% Skinner's Dress Suit (U) 63.42% Hands Across the Border (FBO) 63.40 Painting the Town (U) 63.25% Canyon of Light (Fox) 63.16% Outlaws of Red River (Fox) 63.09% The Broncho Twister (Fox) 63.00% Land Beyond the Law (FN) 63.00% The Man in the Saddle (U) 62.85% Sea Horses (Par) 62.76% Tin Hats (MGM) 62.73% The Overland Stage (FN) 62.72% Lone Hand Saunders (FBO) 62.71% The Unknown (MCM) 62.60% Three Bad Men (Fox) 62.37% Brown of Harvard (MGM) : 61.96% Heaven on Earth (MGM) 61.91% While London Sleeps (WB) 61.91% Little Annie Rooney (UA) 61.84% Frisco Sally Levy (MCM) 61.41% A Regular Scout (FBO) 61.36% War Paint (MGM) 61.17% The Buckaroo Kid (U) 61.14% Tony Runs Wild (Fox) 60.94% The Two Gun Man (FBO) 60.83°, His People (U) 60.70% Orchids and Ermine (FN) 60.70% Twinkletoes (FN) 60.69% California Straight .Ahead (U) 60.63% Sweet Daddies (FN) _ _ _ 60.55% The Scarlet Letter (MGM) 60.47% Behind the Front (Par) _ 60.35°, Corporal Kate (PDC) 60.07% Tramp, Tramp. Tramp (FN) 60.06°, Clash of the Wolves (WB) 59.93% The Flaming Forest (MGM) 59.78% Paradise (FN) 59.73% The Masquerade Bandit (FBO) 59.72% The Waning Sex (MGM)..._ _ 59.51% The Teaser (U) 59.50% Son of His Father (Par) 59.40% The Understanding Heart (MGM) _ 59.39% Moulders of Men (FBO) 59.09% The Flaming Frontier (U) 59.00% That's My Baby (Par) 58.85% Under Western Skies (U) 58.83% The Fire Brigade (MGM) 58.80% Desert Valley (Fox) _ 58.66% The Wilderness Woman (FN) 58.64% The Denver Dude (U) 58.43% Sally of the Sawdust (UA) 58.41% Wild to Go (FBO) 58.33% Knockout Riley (Par) 58.25% Sally, Irene and Mary (MCM) 58.09% Senorita (Par) 58.08% The Bugle Call (MGM) 38.00% The Goose Woman (U) 57.80° Rolling Home (U) —.57.75% The Texas Streak (U) 57.53% Manpower (Par) 57.30°, The Dark Angel (FN) 57.14% Private Izzv Murphy (WB). 57.00% The Eagle (UA) 56.90% The Flying Horseman (Fox) 56.85% The Temptress (MCM) 56.73% Old Clothes (MGM) 56.69 Mike (MGM) 56.45% Men of Steel (FN) 56.36% The Red Mill (MGM) 56.33% Kid Boots (Par) 56.29% Wild Justice (UA) 55.86% The Rain Maker (Par) 55.72°, Born to the West (Par) SS.63% Her Father Said No (FBO) 55.53% For Alimony Onlv (PDC) 55.40% Forlorn River (Par) 55.31" Mantrap (Par) 55.20% It Must Be Love (FN) 55.18% The Johnstown Flood (Fox) 55.08% Forever After (FN) 55.04% What Happened to Jones (U) 54.88% The Cowboy Cop (FBO) 54.76% Let It Rain (Par) ...54.65% Blind Alleys (Par) 54.63% Upstage (MGM) 54.56° The Great Mail Robbery (FBO) 54.40% Poker Faces (U) 54.30°, Hero of the Big Snows (WB) 53.00 The Road of Mandalay (MGM) 53.90% Winners of the Wilderness (MGM) 53.85% The Silent Rider (U) 53.82% The Unknown Soldier (PDC) 53.82% The Barrier (MGM) 53.70% Whisperine Sage (Fox) 53.58% Stalla Dallas (UA) 53.54% Sparrows (UA) 53.47% Beverly of Graust ark (MGM) 53.40% The Runawav (Par) 53.40% Breed of the Sea (FBO) 53.23% The Familv Upstairs (Fox) 53.08% Subway Sadie (FN) 53.04% Hey! Hey! Cowboy! (U).. 53.00% The Whole Town's Talkinc (U) 53.00% Padlocked (Par) 52.82% Valley of Hell (MGM) 52.81° Her Big Night (U) 52.78% The Midnight Sun (U) 52.77 Sweet Rosie OT.radv (Col) 52.72% Miss Nobodv (FN) 52.66% The Return of Peter Grimm (Fox) 52.66% Mother (FBO) 52.50° Tom and His Pals (FBO) 52.40% Stepping Alons (FN) 52.26% California (MCM) _ 52.00% Red Hot Leather (U) 51.81% After Midnight (MGM) 51.64 Prince of Pilsen (PDC) 51.60% The Palm Beach Girl (Par) 51.41% Kosher Kittv Kellv (FBO) 51.39 The Greater Clorv (FN) _ 51.36% Say It Again (Par) 51.15% Variety (Par) _ 51.11% Aloma of the South Seas (Par) 51.10° Tumble>.eeds (UA) 51.07% Spangles (U) _ 51.00% Combat (U) 50.80% Bred in Old Kentucky (FBO) _ _ 50.76% Eagle of the Sea (Par) „ 50.69% Stranded in Paris (Par) .50.69% Outside the Law (U) _ -...50.60% The Arizona Streak (FBO) _ 50.53% The Still Alarm (U) _ _ 50.38% The Wanderer (Par) _ 50.36% Mare Nostrum (MGM) 50.22% Somewhere in So nor a (FN) _ 50.18% Prisoners of the Storm (U) _ 50.13% You Never Know Women (Par) 50.0O% Hogan's Allev (WB) _ 49.92% The Brown Derby (FN) 49.90% Pals in Paradise (PDC) 49.84% The Million Dollar Handicap (PDC) 49.82% Tin Gods (Par) _ 49.76% The Show Off (Par) .49.73% A Hero on Horseback (U) 49.63% The Seventh Bandit (P) 49.54% The Blue Eagle (Fox) _ 49.42% The Ancient Highway (Par) 49.40% Love 'Em and Leave 'Em (Par) 49.31% The Runawav Exnress (U) 49.25% One Minute to Plav (FBO) 49.10% Whispering Wires (Fox) 48.76% The Adorable Deceiver (FBO) 48.63% Faust (MGM) _ 48.60% The Music Master (Fox)..._ 48.60% The Taxi Dancer (MGM) 48.54% Whispering Smith (PDC) 48.45% The Yankee Clipper (PDC) 48.40% The Potters (Par) 48.30% The Strong Man (FN) —48.26% The Ice Flood (U) 48.17% Battling Butler (MGM) 48.16% Her Honor the Governor (FBO) 48.11% Captain Salvation (MCM) 48.10% The New Commandment (FN) _ 48.08% The Sea Tiger (FN) 47.92% New York (Par)..._ 47.58% Hanson's Folly (FN) 47.36% Wedding Bills (Par) 47.36% Hair Trigger Baxter (FBO) 47.18% The Waltz Dream (MGM) 47.15% Dancing Mothers (Par) 46.90% So's Your Old Man (Par) 46.86% Wet Paint (Par) 46.81% Desert's Toll (MGM) _ 46.78% There You Are (MGM) 46.77% Take It from Me (U) .46.75% Paradise for Two (Par) 46.72% Thirty Below Zero (Fox) .46.63% The Silent Lover (FN) 46.63% The Cat's Pajamas (Par) .46.25% Butterflies in the Rain (U) 46.18% Out of the West (FBO) 46.09% Syncopating Sue (FN) 46.07% The General (UA) 45.90% Altars of Desire (MGM) 45.69% The Prairie King (U) 45.60% The Border Sheriff (U) 45.00% Just Another Blonde (FN) 44.85% Fine Manners (Par) 44.40% The Popular Sin (Par) 44.30% The Marriage Clause (U) 44.11% Special Deliverv (Par) _ 44.08% The Blind Goddess (Par) 43.88% Mismates (FN) _ 43.72% A Little Journev (MGM) _ 43.46% Fascinating Youth (Par) 43.35% The New Klondike (Par) 43.27% The Mystery Club (U) 43.15% The Canadian (Par) 42.92% Partners Again (UA) 42.87% Ilardelvs the Magnificent (MGM) 42.73% Bieger than Barnums (FBO) 42.26% The Duchess of Buffalo (FN) 42.14% Hold That Lion (Par) 42.13% Miss Brewster's Millions (Par) 42.12% La Boheme (MGM) _ 41.95% Fig Leaves (Par) 41.93% Midnight Lovers (FN) 41.85% The Love Thief (U) -41.72% Ladies at Plav (FN) 41.61% Blarney (MGM) 41.38% Blonde or Brunette (Par) _ 41.30% The Old Soak (U) 41.06% The Wise Guv (FN) _...40.92% Diplomacy (Par) 40.80% HilLs of Peril (Fox) 40.70% Kiki (FN) _ 40.70% The Ace of Cads (Par) .40.30%