Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Page scan 000388 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000388
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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68 EXHIBITORS HERALD and MOVING PICTURE WORLD January 28, 1928 even seem to hit right. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. LOST AT THE FRONT: Charley Murray^anuary 8-9. If laughter is any criterion I would say that this pleased better than "Behind the Front." Pleaeed everyone and had a good second night. One of the funniest things about this picture is that George Sidney's name appears first in all the billing. When we take into consideration some of the dizzy, poppycock, contracts the producers have to sign, it is no wonder some of them go nute. Six reels. — Wm. E. Tragsdof, Trags theatre, Neillsville, Wis. — Small town patronage. CONVOY: Special cast^5%. A fair story that depends on the U. S. Navy films to keep the picture from being classed as poor. However the Navy films of transporting our boys to France and the battle of Jutland are worth seeing. It pulled slightly better the second night which speaks well for it here. Sight reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. CONVOY: Dorothy Maekaill— December 18-19.— Good picture. Seven reels. — ^P. G. Held, Strand theatre, Griswold, la. — General patronage. BABE COMES HOME: Special cast— 40%. A comedy-drama of a dirty baseball uniform. Has plenty of comedy in it too. A basketball tournament interfered with receipts, but everybody liked it. Play it. Six reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. QUO VADIS: Special cast— 60%. December 2728... Almost died of heart failure the way this picture went over. Mailed every preacher a press book and a pair of tickets. They must have done the rest, also had the trailer from the exchange. This is worth trying if you have any kind of a church or school town. Ten reels. — John Cosner, Sun theatre, .Sargent, Neb. — Small tovim patronage. THE LOVE MART: Special cast— Eight reels and it has not a dull moment, that is something to say for a picture nowadays. Adventurous Romance, and should please old and young alike. A very good production, interesting story, and splendid cast. Eight reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. SHEPHERD OF THE HILLS: Special cast— January 9. Had more favorable comments on this picture than any of the 27-28 productions. The director selected a wonderful east and the settings and photography excellent. Francis excellent as the Shepherd. Business fair. Nine reels. — C. H. McCroskey. Allied theatre, Dermott, Ark. — Small town patronage. HER WILD OAT: Colleen Moore— The truth of the matter, is that "Her Wild Oat" is the biggest box office picture we have had from any film company this year, my patrons laughed right out loud, and didn't give a rip who heard them for they had come to see the show and enjoy it, and they did, the most pleasing photoplay this season. Play it quick they will like it. Seven reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. GUN GOSPEL: Ken Maynard-^anuary 2. A very good picture, it is the first time that he has played this house, doing a very good business. My advice is to play him up big. Six reels.— Newell E. Ware, Comique theatre, Camden, Me. — General patronage. SMILE, BROTHER, SMILE: Special casf^Excellent little picture that keeps one smiling throughout. This team is there with the goods — personality plus. Seven reels. — ^H. E. Schlichter, Liggett theatre, Madison, Kan. — General patronage. THE CRYSTAL CUP: Special cast>-January 7. Not the type of picture that this pair of real stars usually appear in, but it's not a half bad picture. Women will like it more than men. Not much of a kid picture. Dorothy Maekaill does some great work. Seven reels. — ^P. G. Vaughan, Sun theatre, Kansas City, Mo. — General patronage. FOR THE LOVE OF MIKE: Special cas1>-I would rate this as rotten. There is absolutely no necessity for showing some of the naked scenes, and if F. N. can't make comedy in a picture without resorting to such methods I sure won't have use for any more of their product. — W. H. Goodroad, Strand theatre, Warren, Minn. — General patronage. THE POOR NUT: Jack Mulhall — A good average program picture but no special and not worth an advance in admission. Pictures like this are sold as specials and the production costs are zero, but nevertheless ail pictures over five reels in length are specials except the eight to twelve reelers and these are super-specials. So what's the use. If it was sold to you brother as a special, you are a nut. The cheer leader, and Murray helped a lot in putting the show over. Jeane Arthur very easy on the eyes and I predict a bright future for this little lady. Wouldn't mind having a photo of her for my lobby, and by the way this is the first movie star I have ever asked for a photo. Seven reels. — A. G. Miller, Lyric theatre, Atkinson, Neb. — General patronage. Another "J. C." Joins Staff Joseph C. Fisher, who has been given the cognomen, "Eagle Eye Joe," by J. C. Jenkins, our rambling columnist, has joined the editorial staff of "Exhibitors Herald and Moving Picture World" and will become assistant editor of "What the Picture Did for Me" You may expect an occasional letter from Mr. Fisher, and, too, you may count on him ais your confidant. THE STOLEN BRIDE: BiUie Dove— Billie seems to be kicking them over here, better than her pampered sister actor. Colleen. I will take her pictures every time if she will keep up) the good work. — George Marlow, Washington theatre, Atoka, Okla. — Small town patronage. THE MASKED WOMAN: Anna Q. Nilsson— January 3-4. Only a fair program picture that fell flat at the box office. Print good. Seven reels. — P. G. Held, Strand theatre, Griswold, la. — General patronage. BREAKFAST AT SUNRISE: Constance Talmadge — "Beau Geste" was worthy of the gold medal for being the best picture in 1927, then this one should be awarded the leather medal for being the punkest one, both as to drawing power and entertainment value. Thank God this is the last one from First National. Six reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. — Neighborhood patronage. SOMEWHERE IN SONORA: Ken Maynard— January 1. Very good Western. Plenty of action and impossible stuff. Six reels. — George E. Hall, Kialto theatre. Franklin, Neb. — General patronage. HARD BOILED HAGGERTY: Milton Sills— January 10-11. Rotten, why try to put this vulgar stuff up to your people? This picture is full of it. — ^E. T. Dunlap, Dunlap theatre. Ha warden, la. — General patronage. THE GORILLA: Special cast — Just fair mystery which my people did not like. Poor Sunday picture for me. Played New Year's and following day to a flop. — E. T. Dunlap, Dunlap theatre, Hawarden, la. — General patronage. KIKI: Norma Talmadge — December 25-26. Pretty good program picture. Not a special. Print good. Nine reels. — P. G. Held, Strand theatre, Griswold, la. — General patronage. TOO MUCH MONEY: Old, but better than many late ones. Clean anyway. — G. Carey, Strand theatre, Paris, Ark. — General patronage. THE OVERLAND STAGE: Ken Maynard— December 21. Very good Western. Seven reels. — George E. Hall, Rlalto theatre. Franklin, Neb. — General patronage. NAUGHTY BUT NICE: Colleen Moore— 25%. November 9. It makes me mad when they won't come out to see a dandy picture like this. I feel like shutting uip the theatre and let 'em drive 18 miles to a picture show. Esi)6cially when we have to pay double the amount for Colleen that we have to pay for other stars. Darn I Seven reels. — Leona Conner, Columbia theatre, Milton, la. — Small town patronage. BABE COMES HOME: Babe Ruth— 60%. October 19-20. A real good baseball picture but not just what they were looking for. No kicks, however. Six reels. — ^M. W. Hughes, Colonial theatre, Astoria, 111. — General patronage. THE SEA TIGER: Milton Sills— 25%. October 18-19. A thrilling tale of two brothers' love. As deep aa the sea, they said. It's vei-y adventurous. The scenery and background is in and around the Canary Islands off the Northwest coast of Africa. The carnival scenes are beautifully done. Failed to do usual business, but the picture is there. Six reels. — 'Perry G. Walker, Amusu theatre, Statesboro, Ga. — General patronage. we had a full house and stood them up. This is a good Western with Tom Mix looking a trifle over fifty, but pulling some good stunts In return. Personally, I think Westerns are the bunk but it seems they are necessary for Saturday nights. Five reels. — W. R. Bratton, Stella theatre. Council Grove, Kan. — ^Small town patronage. SILVER VALLEY: Tom Mix— 90%. December 29-30. Just another good Mix. More comedy than iisual. Five reels. — L. W. Bagwell, Crystal theatre, Oakman, Ala. — General patronage. BLACK JACK: Buck Jones— 85%. December 2223. Pulled them in although it was week before Xmas. Good Western, pleased all. Five reels. — Ij. W. Bagwell, Crystal theatre, Oakman, Ala. — General patronage. SLAVES OF BEAUTY: Special cast— 13%. January 10. A fair program picture. Six reels. — ^R. Pfeiffier, Princess theatre, Chilton, Wis. — Small town patronage. THE BLUE EAGLE: George O'Brien— 20%. October 15. No good, too much Navy, liked It myself but no box office. — C. L. Griffith, Courtesy theatre, Oipheim, Mont. — ^General patronage. WHISPERING SAGE: Buck Jones— 50%. December 21-22. Way better than average Western, but did not draw. Buck Jones usually gets us a good house. Five reels. — C. P. Washman, Roxy theatre, Skellytown, Tex. — General patronage. IS ZAT SO: George O'Brien— 65%. September 3-4. Good picture, but too warm for my patrons. Six reels. — V. E. Chamberlin, Chamberlin theatre. Elkhorn, Neb. — Small town patronage. IS ZAT SO: Special cast — 45%. December 28-29. Seemed to please, getting hearty laughs from a small audience. Seven reels. — C. P. Washman, Roxy theatre, Skellytown, Tex. — General patronage. IS ZAT SO: Very good picture. Really the best O'Brien has been in for a long time. Good entertainment, program? Yes. — A. G. Miller, Lyric theatre, Atkinson, Neb. — General patronage. THE FAMILY UPSTAIRS: Special cast— 50%. September 24. Very clean little picture that did well here. — C. L. Griffith, Courtesy theatre, Opheim, Mont. — General patronage. NO MAN'S GOLD: Special cas1^75%. September 30. Very fine Western that they all liked. — ^C. L. Griffith, Courtesy theatre, Opheim, Mont. — General patronage. MARRIAGE: Virginia Valli— 18%. December 27. A very good picture. Sorry I didn't run same on a Sunday. Seven reels. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. HILLS OF PERIL: Buck Jones15%. December 23-24. A good Western. — R. Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. NO MAN'S GOLD: Tom Mix— December 30-31. Good picture. Print good. Six reels. — P. G. Held, Strand theatre, Griswold, la. — General patronage. FIG LEAVES: Special cast— 79%. November 12. Perfect, wonderful fashion show that sure went over. Tie up with woman's shop and knock 'em dead. — ^C. L. Griffith, Courtesyl theatre, Opheim, Mont. — General patronage. THE BRONCHO TWISTER: Tom Mix— 100%. October 15-16. Tom Mix brings them in. Bad night, but they came anyhow, said they wanted to see Tom behave himself. Six reels. — V. E. Chamberlin, Chamberlin theatre, Elkhom, Neb. — General patronage. MOTHER: Belle Bennett— 50%. January 5. One of the best program pictures we ever played. Star, cast and story great. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. SHAMROCK HANDICAP: Special cast— 55%. September 17. Fair program picture will satisfy a few. — ^C. L. Griffith, Courtesy theatre, Opheim, Mont. — General patronage. THREE BAD MEN: Special cast— 40% January 1-2. A fine picture, but too old to draw for us. Also had bad' weathei*. Nine reels. — C. P. Washman, Roxy theatre, Skellytown, Tex. — General patronage. Fox OUTLAWS OF RED RIVER: Tom Mix— 91%. January 11-12. Very good. Different from the ordinai-y Western. Six reels. — C. P'. Washman, Roxy theatre, Skellytown, Tex. — General patronage. SILVER VALLEY: Tom Mix— 90%. January 7. Short but sweet is the title I can give this picture, short because it is only on five reels, sweet because A(o Losses in the Box Office ICKET REGISTEI^ Automatic Ticket Register Corp. 7235EVENTH Ave New York TicKETsyJr Every Put-poseo^ Lowest Market Prices