Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

February 18, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 37 ROCHELLE, ILL. — Berve & AUaban Theatre Company has plans by Betts & Holcomb. 62 West Randolph street, Chicago, for two-6tory brick and reinforced concrete theatre, 50 by 198 feet, to be located on Fourth avenue, between Main street and Lincoln Highway. Estimated cost, $150,000. BOGALUSA, LA. — Pine Tree Amusement Company, operating Magic City and Pleasant Hill theatres, contemplates erecting new theatre. MUSKEGON, MICH.— Continental Realty Company plans to erect three-etory brick and reinforced concrete theatre, 132 by 140 feet, to be located at Third and Western streets. Architect not announced. Estimated cost, $500,000. DETROIT, MICH.— D. Marro, 13702 Fenelon avenue, has general contract for one-story brick mo\'ing picture theatre and store building to be erected on Six Mile road, .between Fenelon and Conley streets, for Nathan Stolman, 4052 Elmhurst avenue. Estimated cost, $20,000. ^ ^ ^ SAUGUS, MASS.— Franklin Park Lumber Company, Franklin Park, Maiden, Mass., plans to erect one and two-etory brick theatre on Lincoln avenue. Architect not selected. Estimated cost, $150,000. LAWRENCE, MASS.— F. Pitoccelli, 74 Common street, has plans by J. E. Allen, 283 Essex street, for proposed new theatre to be located at 17 Newbury street. Estimated cost, $150,000. WORCESTER, MASS. — Keith-Albee Exchange, E. F. Albee, president, 1564 Broadway, New York, has plans by Thomas W. Lamb, 644 Eighth avenue, New York, for three-story brick theatre, store and office building, 125 by 200 feet, to be located on Main street. Theatre will have seating capacity of 3,600. Cost estimated to exceed $1,000,000. NATICK, MASS. — Suburban Amusement Corporation, P. L. Harris, president, 24 Brooks street, Wellesley, Mass., has revised plans by J. E. Kelley, 38 Chauncy street, Boston, Mass., for two-story brick theatre and store building. Former bids rejected. Estimated cost, $160,000. WEST SPRINGFIELD, MASS.— C. W. James, Jr., Beauview avenue, will erect one and two-story brick theatre on Elm street by day labor. Cost estimated to exceed $150,000. BALTIMORE, MD.— H. L. Maas & Son, 1119 Bnsor street, have contract for one-story brick theatre, with mezzanine, 50 by 150 feet, to be erected at Hamilton and Harford roads for Community theatre, care O. B. Wight, Munsey Building. Estimated cost, $150,000. * * * ATHENS, ALA R. H. Walker has plans by Marr & Holman, Nashville, Tenn., for new brick and stone theatre. Lessee, Muscle Shoals Theatres, Inc., Louis Rosenbairm, resident manager. AUBURN, ALA. — Thomas Estates has plans by D. O. Whilldin, Birmingham, for one-story brick theatre. Estimated cast, $35,000. SAN BERNARDINO, CALIF.— West Coast Theatres, Inc., Film Exchange Building, Los Angeles, has plans by Balch Brothers, Exchange Building, Los Angeles, for reinforced concrete theatre. Estimated cost, $300,000. SAN FRANCISCO, CALIF.— L. R. Lurie, 315 Montgomery street, has plans by O'Brien Brothers, 315 Montgomery street, for two-story theatre, with seating capacity of 1,500, to be located at Chestnut and Fillmore streets. Lessee Barron & Nathan, 221 Golden Gate avenue. Estimated cost, $150,000. RIVERSIDE, CALIF.— Chatham & Snider are taking bids on two-story tile and reinforced concrete theatre, store and office building, 100 by 137 feet, to be located at Seventh and Market streets. Theatre •will have seating capacity of 1,500. Lessee, West Coast Theatres, Film Exchange Building, Los Angeles. Estimated cost, $200,000. * * * SALISBURY, MD.— Roland Dashiell, College avenue, has general contract to erect two-story brick theatre and store building on Rock street for J. A. Bailey. Estimated cost, $85,000. CUMBERLAND, MD. — Thomas W. Lloyd, owner of building at 223 Virginia avenue, plans to convert hall on second floor into theatre, vrith seating capacity of 350. COLUMBIA, MO.— Missouri Theatre, Inc., care D. Stone, 414 Exchange National Bank Building, will soon award contract for two-story brick, terra-cotta and reinforced concrete theatre, 142 by 160 feet, to be located at Ninth and Locust streets. Estimated cost, $200,000. ST. LOUIS, MO.— G. M. G. Corporation has awarded contract to W. H. Smith-Nelson-Cunliff Company, 110 North Seventh street, for community building to be erected at Acme and West Florissant avenues, to comprise eight stores, billiard hall, offices, assembly room and theatre, with seating capacity of 1,000. Estimated cost, $325,000. ST. GENEVIEVE, MO.— Martin Operle has purchased lot on Merchant street as site for proposed brick, terra-cotta trim fireproof theatre and store building, 80 by 200 feet. BURLINGTON, N. C— J. R. Quails has awarded contract for erection of two-story theatre, store and office building on East Front street. 40 by 128 feet. Stores will flank entrance. Lobby will be located in center. ROCKY MOUNT, N. C.—C. K. Howell Architectural & Construction Company, Forsyth Building, Atlanta, Ga., has completed plans for brick and reinforce*! concrete theatre, store and office building. Estimated cost, $200,000. CHARLOTTE, N. C— Circle Amusement Company, Inc., 300 West Third street, Nat L. Royster, president and manager, P. O. Box 1131, will erect new theatre building, 100 by 198 feet. Estimated cost, $400,000. GREENSBORO, N. C— R. D. Graver, 205 East Boulevard, Charlotte, N. C, and A. F. Sams, The Strong Reflector Arc Lamp Manufactured by THE STRONG ELECTRIC CO. 2501 Lagrange Street Toledo, Ohio Qain these Orchestra Profits through increasing tone and volume 20%! GALLAGHER PIT EQUIPMENT The Gallagher Resonant Orchestra Base makes small orchestras "large" ones and large orchestras "symphonic" in results. The cost is a secondary issue because the installation pays well by making your orchestra a box office attraction. This marvelous sound amplifying instrument may be installed in your orchestra pit overnight — after the final show. Get the facts. GALLAGHER ORCHESTRA EQUIPMENT CO., INC. 616 Elm Street, Chicago, 111. 1487 W. Washington Boul., Los Angeles, Calif. This Gallagher Music Stand Resonator and chair were designed expressly for motion picture theatres. The catalog will explain their many advantages. West Coast Office The GALLAGHER ILLUSTRATED CATALOG Is Free