Exhibitors Herald and Moving Picture World (Jan-Mar 1928)

Page scan 000842 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Jan-Mar 1928
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000842
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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10 EXHIBITORS HERALD and MOVING PICTURE WORLD March 10, 1928 By Request of Hundreds of Exhibitors and Thousands of Saturday Evening Post Movie Fans Carl Laemmle presents Victor Hugo's Immortal A UNIVERSAL PRODUCTION with Patsy Ruth Miller, Norman Kerry, Ernest Torrence directed by Wallace Worsley GRAB IT FOR YOUR THEATRE — QUICK! Cash In Now on the tremendous popularity of Emil Jannings by booking his greatest picture The Last Laugh Directed by F. W. Murnau A UFA Production presented by Carl Laemmle from the story by Carl Mayer Distributed by UNIVERSAL