Exhibitors Herald and Moving Picture World (Apr-Jun 1929)

Page scan 00063 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
00063
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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April 7, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 47 Y^ WHAT THE PICTURE DID FOR ME Verdicts on Films in Language of Exhibitor CepTrigkt, 1928 Incorporated in this original exhibitors report department of Exhibitors Herald, which was established October 14, 1916, is the Moving Picture World department, "Straight from the Shoulder Reports." Columbia THE TIGRESS: Jack Holt— 40%. March 1. An exceptionally interesting picture that is different from the average run. Dorothy Revier exceptionally good. — W. G. Wright, Colonial theatre, Troy, Mo. — General patronage. THE SWELLHEAD: Special cast— 32%. Good program picture, well produced. Business poor, followed "The Big Parade" so don't blame the picture. — -E. N. McFarland, Pinegrove theatre, Port Huron, Mich. — Suburban patronage THE COLLEGE HERO: Special cast— 16%. March 8-9. Seemed to please very well, but did not draw as it should have. Six reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. THE COLLEGE HERO: Special cast— Better than most so-called college pictures. Heard lots of favorable comment on it. Columbia has a consistent line of good small town pictures. — Dwight Grist, Theatorium, Columbia Falls, Mont. — General patronage. ALIAS THE LONE WOLF: Bert Lytell— March 15-16-17. It's good all the way. Customers liked it and told us so, and we did a nice business. Five reels. — Clark & Edwards, Palace theatre, Ashland, O. — General patronage. SALLY OF OUR ALLEY: Shirley Mason— If you will permit me to say it, this is a sweet little picture, just the kind of a picture for an every day small town audience. It seemed to please as well as most anything shown in quite some time. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. FBO THE GINGHAM GIRL: Lois Wilson— 40%. March 3. We had a poor attendance on this due to so many things going on. Those that saw the picture were well pleased with it and the way in which Miss Wilson baked and disposed of her famous cookies in New York, kept them laughing all through the show. A good comedy that will please the regular fans. Seven reels. — J. P. Johnson, S of N. theatre, Ambrose, N. D.— General patronage. THE GINGHAM GIRL: Lois Wilson— February 14. A good little program picture that drew fair in spite of a basketball game and a blizzard. Six reels. — Dewey L. Kisor Sterling theatre, Fairmont, Neb. • — Small town patronage. A REGULAR SCOUT: Special cast— 41%. March 3. Good Western, and tied up with Boy Saouts so made some money on it. — E. N. McFarland, Pinegrove theatre. Port Huron, Mich. — Suburban patronnge. A REGULAR SCOUT: Fred Thomson— Fred Thomson's pictures are all good Westerns, but he will have to watch out. or Ken Maynard an<l Tarzan will sure get more aI)|ll.^use than ho and Silver King. Six reels. — Mrs. James Webb, Cozy theatre. Union, Ore. — Sm,all town patronage. LIGHTNING LARIATS: Tom Tyler— 50%. March 10. Come on, Tom, keep making clean ones like this one, and have many .stars in your crown. Five reels. — A. K. Hn.vnes, Community theatre. Razor. Tex. — General patrona.ge. MOULDERS OF MEN: Special cast— 17%. February 27-28. Just fair. Six reels.— S. G. Ihde. Photoplay theatre. Ashhmd. K;in.-Small town patronage. THE MAGIC GARDEN: Special cast 31%. February 26-27. Beautiful settings and photography, and a story that spom.s popular with the women. — Roy W. Adams. Pastime theatre. Mason, Mich. — -General patronage. BULL DOG PLUCK: Bob Custer— I under.'^tnnd that Custer has left FBO. Well for my part I am Editor's Note Percentage ratings given by exhibitors in reports to this department are obtained in the following manner: Average daily gross of picture reported is divided by average daily gross of picture holding house record to determine relative box office value in terms of percentage. EXAMPLE: $75 (average daily gross of picture reported) divided by $100 (average daily gross of picture holding house record) equals .75 (percentage rating given picture in report) . When a picture has received percentage ratings in 10 reports it is entered in THE BOX OFFICE TICKER column of "Quick Reference Picture Chart." This rating will appear in a forthcoming issue of the Herald-World. not sorry. He don't do much for me. After you see one, you see them all. — Marion F. Bodwell, Paramount theatre, Wyoming, III.— General patronage. BREED OF COURAGE: Ranger— Good. This dog is good to look at. Good story. Many favorable comments. Six reels.— E. C. Bays. Globe theatre, Buena Vista, Va. — General patronage. FLYING U RANCH: Tom Tyler and Pals— February 11. Tom and his pals sure deliver the goods at the box office and this was a little better on account of B. M. Bower story. Five reels.— Dewey L. Kisor, Sterling theatre, Fairmont, Neb.— Small town patronage. LEGIONNAIRES IN PARIS: Cooke-Guard -March 17. Just another Saturday date wasted. While it is a fair come<ly it was a total blank nt the box office. Six reels. — Dewey L. Kisor, Sterling theatre. Fairmont, Nob. — Small town patronage. MOON OF ISRAEL: Maria Corda -March 6-7-8. Very koo<1 picture of its kind but fell flat nt the box otTice. I ads-ertised same in No. 1 shape but could not (W>t them out. I can't understand why this picture don't draw, the ndvortlsinc on thUi Is \loai. Print No. 1 and phfitogrnphy statxi. Eiiiht reels.— P. G. Held. Strand theatre, Griswolil. In. -Neivjhborhood patronage. ROSE OF THE TENEMENTS: Shirley Mnson Here is a picture that wi>nt over blir. Everyone plens«l and Shirley has many ndmln-rs here. Did not hnvc a single kick on this prc.^cntotlon. Seven reels.— Gincomn Bros.. Crystnl theatre. Tombstone. Ariz. — General pntronnge. THE GREAT MAIL ROBBERY: Kenneth Harlan — ^.V real honest to tioodno^s niolodrnmn. Thi^ one will satisfy your action lovers. Nothing but action all the way through. — Marion F. Bodwell, Paramount theatre, Wyoming, III. — General patronage. THE GREAT JLVIL ROBBERY: Special cast— February 4. Played this on Saturday to a gx)od crowd. This is a good picture with action from start to finish. It is something different and keeps them guessing. Six reels. — Dewey L. Kisor, Sterling theatre, Fairmont, Neb. — Small town patronage. ARIZONA NIGHTS: Fred Thomson— Of all the travesties this is the king pin of all of them. Absolutely ridiculous, even the children yelled out in glee at the absurdities, and the Gold Rush was the limit. Where in the world do they get that stuff. To our fellow exhibitors we want to say this picture does Arizona injustice, and take the period at any time you want to now or the past, it was a complete flop. Seven reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. ARIZONA NIGHTS: Fred ThomsonIf all pictures drew as big as Thomson, the picture business would be a pleasure. A fellow wouldn't have to run but just a few months and then retire. Six reels. — -Marion F. Bodwell, Paramount theatre, Wyoming, III. — General patronage. THE BETTER MAN: Richard Talmadge— February 28. This is a very poor Talmadge picture. He has made lots better. Five reels. — H. W. Batchelder, Gait theatre, Gait. Cal. — Small town patronage. KOSHER KITTY KELLY: Viola Dana— February 14. Good little Jew-Irish picture, but did not draw for me. Perhaps that kind has been overdone. Six reels.— H. W. Batchelder, Gait theatre. Gait Cal.— Sntall town patronage. SILVER COMES THROUGH: Fred Thomson— One of Thomson's best. Silver better than ever. Good business. — E. C. Bays. Globa theatre, Buerta Vista, Va. — General patronage. First National THE SHEPHERD OF THE HILLS: Special cast— 100%. February 13-14. .-V wonderful box office attraction. Used cver.v sent in the house includini; office furniture. Eight rcet. — W. G. Wright, Colonia] theatre, Troy. Mo. — General patronage. THE SHEPHERD OF THE HILLS: Molly O'Day — This is one of the best pictures we have shown all winter. Bad weather cut our Bttondnnce. second night very good. .\cting of .\lex B. Francis exceptionally good. — Wilcox and Miller, t>«J(eview theatre. Lnkevii'w, In General pafronajte. THE SHEPHERD OF THE HILLS: Special eaaC February 19-20. One of the very best of pictures, will plr.'ise nny nudienee. — E. T. Dunlap. Dunlap theatre. HawnnUn. In. — Genernl patronatrc. THE SHEPHERD OF THE HILLS: Special cast — A mighty picture, and poeis over with the better cUae pntronnge. It has a special api^eal to foika that nro .iciking the better class rtoriw In their movinff pictures. It has mono than averao« drawinir IKTwcr. — W. H. Brenner. Cory theatre, Winchwtcr. Ind. Grncrnl pntronnire. BURNING DAYLIGHT: Milton Sillft— ?•«(>. Marck U. Gooil Milton Sills pictun-. Men llkr " n little hnrd for th< Indies. S«'ven rixU. ^• holm. Mermac thiwtre. Went Bend. N\ . . .J pntronaire. BURNING DAYUGHT: Milton Stils— SOV March IS. A dandr story of the far North, then back to thu States, with (rood comedy and action. It pimswl for me. Seven reek.— W. T. Bls«». Adair thaatra, Adair, la. — General patronas*'