Exhibitors Herald and Moving Picture World (Apr-Jun 1929)

April 7, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 49 parte" been starred when I bought this picture. I yrsB told it was a dog picture, but his name was never mentioned in the advertising. Six reels. — E. J. Williams, Tivoli theatre, Knoxville, 111. — General patronage. LOVELORN: Sally O'Neil— 36%. February 13-14. This picture was very good. We had several com^ mente on it, but it failed to be a box office succesa here. Six reels. — Harold Beaton, LeConte theatre, Sevierville, Tenn. — General patronage. LAW OF THE RANGE: Tim McCoy— 30%. February 18. This is our first McCoy Western and if the others are as good as this, we will be satisfied. Six reels. — Harold Seaton, LeConte theatre, Sevierville, Tenn. — General patronage. THE BUGLE CALL: Jackie Coogan— 9%. Febmary 28-29. Fair picture, but Jackie means nothing a;t my box office. Will draw more kids than adults. Six reels. — Warren L. Weber, Ellinwood theatre, EIlinwood, Kan. — General patronage. THE BUGLE CALL: Jackie Cogan— A very good Coogan picture which drew good. — Charles V. Martina, Family theatre, Mt. Morris, N. Y. — General patronage. LONDON AFTER MIDNIGHT: Lon Chaney— 60%. March 6-7. Pleased much better than "Mr. Wu" or "Mockery." Chaney as a detective stirs up many thrills and leaves the spectator in doubt until the end. Seven reels. — Warren L. Weber, Ellinwood theatre, Ellinwood, Kan. — General patronage. TEA FOR THREE: Special cast— 20%. March 7-8. And they charge us money for this. The biggest piece of cheese I have run in a year. Terrible! Look before you buy this. Seven reels. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada. — Small town patronage. THE FAIR CO-ED: Marion Davies— 100%. The percentage means the quality and not the amount of business. Marion Davies certainly is not hard on the eyes. I hope "The Patey" is as good. — L. E. Palmer, Postville theatre, Postville, la.— General patronage. THE FAIR CO-ED: Marion Davies— 58%. An extra good college comedy drama. Had high school selling tickets which meant good attendance. Seven reels. — ^Warren L. Weber, Ellinwood theatre, Ellinwood, Kan. — General patronage. THE FAIR CO-ED: Marion Davies — February 14. A good school picture with one of the best girls' basketball games I ever saw in a picture. Tie up with your school and you can put it over big. — Guy A. Amis, Princess theatre, Lexington, Tenn. — Small town patronage. BEN HUR: Special cast— 100%. March 14-15. Just simply great. 100 per cent picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. SPRING FEVER: William Haines— 30%. March 18-19. I sent personal letters on this to all golfers and other sport fans within ten miles and had the poorest Sunday I've had in a month. If they won't come when you tell them what you've got, what the heck are you going to do? I don't call this picture so hot, just a fair comedy drama. The golfing shots are good, but who cares if you can't get them in to see it? — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. SPRING FEVER: William Haines— 23%. February 20-21. Sure made a hit with the golf bugs and in fact I think it pleased the majority very well. Seven reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. SPRING FEVER: William Haines— March 12-13. A mighty clever program picture. Did very good business, and best of all, pleased 100 per cent. You can't go wrong on these kind. Seven reels. — Guy Loudermilk, Fairy theatre, Nappanee, Ind. — General patronage. THE DEMI-BRIDE: Norma Shearer— 25%. March 13. A good program picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. MAN, WOMAN AND SIN: Special cast— 19%. February 22-23. My patrons did not care for this one. Would not class it as a small town picture. Seven reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. BODY AND SOUL: Special cast— 18%. February 13-14. Not what I would call a small town picture. Did not draw very well and is mighty slow. Seven reels. — ^S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. WOMEN LOVE DIAMONDS: Pauline Starke— 25%. March 9. Very good program picture of the kind. Fifty per cent satisfaction here. — Bert Silver, Silver Family theatre, Greenville, Mich. — General p.ntronage. THE GARDEN OF ALLAH: Alice Terry— 27%. Mardh 4-5. A very artistic production of this old best seller that won many favorable comments from my moat critical patrons. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE GARDEN OF ALLAH: Special cast— D^. J. C. Jenkins — His Colyum TUCSON, ARIZOiN-\, March 25ih, 1928. DEAR HERALD-WORLD: The thoughts we want just will not come, Just what is wrong we cannot tell. This old typewriter's on the bum It will not write, it will not spell. There's this consoling thought for you If at this screed your judgment balks. The proper thing for you to do Is turn back and read the SERVICE TALKS. When Tommy takes his pen in hand He writes the stuff we like to read, For it's not hard to understand. There, if someone will please supply the last line to the above verse we will be obliged, we can't do it. We thought of saying "'When he is working on full feed"' but that wouldn't The Schieffelin Opera House at Tombstone, Ariz. This is the famous old playhouse wherein Frederick Ward, Charles B. Hanford, Theodore Roberts, Murray & Mark and many others of the old school used to play. The house u»aj opened by John L. Sullivan and Company when on their world lour. This picture will no doubt inter, est many of the old-timers. By courtesy of Mr. A. H. Gardner of Tombstone. — J. C. J. do. Who ever heard of a Chicagoan being on "full feed." If we could have jaid "Wlien he is two-thirds full of beer" it might have been more nearly correct, but that wouldn't rhyme, and besides it wouldn't have sounded just proper, for no one ever heard of a Chicagoan being just "two-thirds full," they don't do it that way. Maybe Phil or Trag could help us out. Anyhow, we've got that out of our system, and now if the Uniform Contract is satisfactory to everybody, and (w^hile "we're all honest") yet if they will give the boys a chance to "cut the cards" it would look like it was going to be a great year. Kihibitors Herald and Movuu! I'lcture World Kills a Want None Others Do Will someone kindly tell us what a "Bluenose" is? We have seen that word used a lot of times in the HERALD-WORLD and are wondering if a "Bluenose" is one who robs a bank, holds up a train, gargles his soup, eats pie with his knife, runs off with the hired girl or just one who is, from religious training, opposed to Sunday shows. We are opposed to the use of the word, it doesn't sound proper and we consider it bad English and its use is bad form. Personally we can see no harm in clean Sunday amusements, that's our per>onal view on the matter. Our individual taste runs definitely to huekleberry pie, but \»i>uld v»e have the right to brand our neighbor across the table as a "bluenose" if perchance he would prefer corned beef and cabbage? Some of the best people we know in this world are religiously and conscientiously opposed to Sunday shows, they are honest in their beliefs as they have a right to be, and we would feel like a scurvy pup to refer to them a< "Bliienoses" just because their view? did not coincide with our own. The applying of such epithets to those who disagree with us does not constitute an argument, and, in our judgment, is the cau*e of much of the antagonism against the motion picture iiulii>lry, in that It is apt to c.ill allention to our own frailties and short-comings, and the l.ortl knows we are none of us perfect. Let's get away from it, let's rise above saying "you're another" and let's show to the world by our own examples that we arc not as bad as some would suppose us to be. "Bluenose" is a coin.ige (Contintii'd on ttcxt foii.' ccmbcr 1. This i.i a Kood picture nml will plea.ie if you can get 'em in. .\ foreifrn production with benutiful scenery and a good sandstorm. Eight rc«la. — Paul J. Durbin, Majestic thoalrc, Porry, III.— CfOncral patronage. TILLIE THE TOILER: Marlon Davlaa — 80%. February 15. Th.y came, fnvr and were Mtlsflod. What more could wo ii!>k ? S<-vcn rccl.^. — E. S. Wriuht. R.xlwoo<l tl..:.! ■. K.-.hv.xxl. N. Y.— Small town patronnge. THE RED MILL: .M.v-lon P.i :. .. J.nnwy 18. Pcr.vmnlly enjoyed and thousfat it very gooti. but it lacked drawing povror hero. S«vrn nnlj E. S. Wriirht, R<<dwood theatre. Redwood. N. Y — Small town patronaec. LOVE: Gilb.-rt-C.arbo— SeV A tronderful comUnation of lovcrji. The picture is furnished by azcbances as dwirod. with a ud or happy endlns. but would advlao the happy vndtrur for amall towiM. Advertiaed the fact that w« wvrs tihowInK ahead of