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50
EXHIBITORS HERALD and MOVING PICTURE WORLD
April 7, 1928
(Continued from preceding page)
by a prejudiced mind, and to use it lowers us in the estimation of the best thinking people. Let's forget it.
Exhibitors Herald and Moving Picture World Fills a Want None Others Do
We are in receipt of a very nice letter from Miss Prevost written in her own hand, and our wife went through our pocket and found it and thereby hangs another tale which we are not going to disclose in this Colyum. Suffice to say that she wrote us a very interesting account of her work and that she is now in the midst of making "The Godless Girl" under the direction of C. B. DeMiUe. When this picture is released it won't be hard to coax us into a theatre where this one is showing, for with Miss Prevost in the stellar roll, and under the direction of Mr. DeMiUe, no further guarantee will be necessary.
^Exhibitors Herald and Moving 1-^cture World Fills a Want None Others Do
That Teapot Dome investigation seems to be starting the sweat on some of the big boys up in the front pews. Looks like it was going to be a great year for Europe. There is nothing that will stimulate foreign travel like a searching Senate investigation. We judge from press reports that when they were pouring petroleum on the Elephant some of it must have slopped over on the Jackass, which confirms us in our belief that a man's political proclivities does not always prevent his palms from itching. There is no doubt but what the boys were "all honest" but somebody must have failed to "cut the cards." Kinda looks like that investigation was going to uncover a "bobtail flush" in which event Vox Pop wins the pot, should there be any pot left.
Uncle 'Leazer Biggs says "I've seen some prettj' small bored men holdin' down some mighty big jobs," to which Aunt Polly replied, "Yes, yourself for instance, you was Justice of the Peace once and the only thing you ever dun was marry a couple in the spring and they had a baby and a divorce before watermelons was ripe, so you hain't got nuthin' to crow about." To which Uncle 'Leazer answered, "Well Maw, you've noticed that when I do a thing it is run right, for it always brings results," which leads us to remark that we hope they elect 0. S. Spillman U. S. Senator for Nebraska this fall and then we will have somebody down there who will "cut the cards."
Exhibitors Herald and Movins Picture World Fills a Want None Others Do •
The chirping of the birds, the cooing of the doves, the strutting of the family gobbler together with this warm Arizona sunshine suggests that the bass season will soon be upon us, and this naturally reminds us of that gathering of the "Great Unwashed" at Alexandria, Minnesota, this coming June. We are glad to note that registrations have started and we hope to see before another month has passed a line of registrations longer than a film salesman's speech, and that will be long enough. Our friend Phil seems to be somewhat juberous (can't find it in Webster) that the program will not be up to the Idaho standard.
We are not familiar with the current rating of the reds, whites and blues in Minnesota but presume that can be satisfactorily arranged when the convention convenes. There is only one thing we will guarantee, and that is to keep the camp larder abundantly supplied with bass and walleyed pike. Micky Larson and Trag will slice the lemons and manipulate the shaker and otherwise preside at the ice box while Crocket and his Bullfoundland are digging the worms for Tom Foster and Gailey to fish for bullheads with.
Phil needn't worry but what he will be entertained. Eagle Eye Joe will have charge of all social functions and you boys who know Joe know what that means, there won't be a dull moment while Joe is on the job. Trag's suggestion that we invite all the constellations at Hollywood to attend is a good one, and we will appoint Doug Hodges to take the matter up with them and report.
As we understand it, this convention is open to all members of the HERALD-WORLD family, their wives, sweethearts and the hired girl, also the stars (and their ex-husbands). Directors, Producers and all others directly connected with the business and who want to have a good time and meet a bunch of regular fellows. We would like to nominate Thomas O. Service as Master of Ceremonies. Do we hear a second to the motion?
Exhibitors Herald and Mcviiif; Picture World Fills a Want None Others Do
We are a little bit peeved today. Just across the road from our wife's domicile is a quarantine station where they stop people to find out if they are carrying any diseased fruit or other things not permitted to be brought into or taken across the state, the object being to stop the spread of fruit scale, boll weevil and republicans, and we have learned that Dolores Del Rio was stopped there yesterday and she didn't even make inquiry about us, let alone calling on us. According to the Tucson papers Miss Dolores was to have dedicated a new hotel in Nogales night before last on her way from some point in Mexico to Hollywood. She came right by our house and never as much as said "boo" and that's what we call treating a fellow pretty shabby. Betcha Marie wouldn't have done that, no sir, you bet she wouldn't, she would have come right over and sat down in the big rocker and said, "Well, Old Timer, what's the present status of the ice box?" that's the kind of a good fellow Marie is.
Exhibitors Herald and Moving Picture World Fills a Want None Ottiers Do
There are two things about Arizona that we heartily approve of, her climate and her sunsets. We have traveled considerable of Uncle Sam's domain, a little of Mexico, some of Canada and part of South Dearborn street, but nowhere have we seen such gorgeous sunsets as here in Arizona. If we had the ability to put an Arizona sunset on canvas just as it is
we'd be willing to spend three weeks in Hollywood without a chaperone, and take chances.
Exhibitors Herald and Moving Picture World Fills a Want None Others Do
All right, Jay, if you insist on it we will stop right here.
J. C. JENKINS. The HERALD WORLD man.
Rochester, but it seems that to follow the city is Ijetter. — Charles V. Martina, Family theatre, Mt. Morris, N. Y. — General patronage.
LOVE: Gilbert-Garbo— 50%. March 7-8-9. A real sweet picture with good acting and a real sweet heroine. Crowds not so good, but no fault of the picture. This is the happy ending picture, and what I mean, the customers were highly satisfied. Eight reels. — Roy E. Mitchell, Plainview theatre, Plainview, Tex. — General patronage.
MR. WU: Special caBt^-60%. January 25. Very good picture, wonderful settings and acting. Chaney will not pull for me here. Eight reels. — E. S. Wright, Redwood theatre. Redwood, N. Y. — Small town patronage.
CAPTAIN SALVATION: Special cast>-30%. February 1. Good picture, but a little too heavy for small towns. Not enough comedy relief. Eight reels. — E. S. Wright, Redwood theatre, Redwood, N. Y. — Small town patronage.
TWELVE MILES OUT: John Gilbert — 70%. Played this as a substitution and did Quite well against basketball games and card parties. This town is card party nuts. Does any exhibitor knew how to get them away from these things? Please let me hear from some of you boys. Eight reels — L. E. Palmer, Postville theatre, Postville, la. — General patronage.
TWELVE MILES OUT: John Gilbert— 31%. March 6. A very good picture, only some did not like the tragic ending. Eight reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage.
THE UNDERSTANDING HEART: Joan Crawford— 25%. January 4. Very good, but blizzard against us. Seven reels. — E. S. Wright, Redwood theatre. Redwood, N. Y. — Small town patronage.
THE SMART SET: William Haines— March 12-13. This is the best picture that I ever saw of its kind and that is what the customers said, too. The picture did good business, and I say give us more pictures like that and it won't be long, papa. Seven reels. — Roy E. Mitchell, Plainview theatre, Plainview, Tex. — General patronage.
THE BIG CITY: Lon Chaney— March 3-4. Lon Chaney at his best. In our estimation, Chaney is the most wonderful character actor in the business and this shows him at his best, also entire cast do very well. But it is an unpleasant theme. One crook stealing from another isn't the kind of stuff we like to show our youngsters as entertainment ; for adults who appreciate acting, it's wonderful. We absolutely cannot put Chaney over in our town. Had poorest business on this in a long time. We are going to try "London After Midnight," and if we don't do better we will have to discard Chaney for good. Eight reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage.
QUALITY STREET: Marion Davies— March 11-12. When the people looked at the paper outside and saw that it was a period play they said, "Maybe the comedy is good anyway." The picture itself is a delightful change from the same old comedy situations that we pretty near know by heart, but it's not a business getter. Eight reels. — John L. Damm, Strand theatre, Wadsworth, Ohio. — General patronage.
THE BIG PARADE: Special cast— March 4-5-6-7. Bought right and made some money. But burglars got my profit (if the Lion don't get it the Tigers do). But the picture is there. — E. N. McFarland, Pinegrove theatre. Port Huron, Mich. — Suburban patronage.
ADAM AND EVIL: Lew Cody— November 3. Very good comedy that pleased a good crowd. Better than "Tea for Three." Six reels. — Paul J. Durbin, Majestic theatre. Perry, 111. — General patronage.
ADAM AND EVIL: Cody-Pringle — We ran this the same week as "Naughty but Nice" and had far more favorable comment on this than on "Naughty but Nice." The title is against this, but it is a very clever comedy and should please any audience in any house. Would class it as very good. Seven reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage.
FOREIGN DEVILS: Tim McCoy— Very good. Better than the average program. Five reels. — Marion F. Bodwell, Paramount theatre, Wyoming, 111. — General patronage.
FOREIGN DEVILS: "Km McCoy— March 16-17. Not as good as "Spoilers of the West," but will please a Saturday night crowd. I think Tim McCoy would be better in Western pictures than in that educational stuff. Five reels. — ^P. G. Held, Strand theatre, Griswold, la. — Neighborhood patronage.
SPOILERS OF THE WEST: Tim McCoy— This is our first Tim McCoy and we are trusting the rest are better than this one. Didn't register very good. Wouldn't say it was poor, but couldn't call it good. Only fair. Seven reels. — ^C. A. Spainhour, Twilight theatre, Greensburg, Kan. — General patronage.
SPOILERS OF THE WEST: Tim McCoy— Just about the poorest Western I've ever played. Here's hoping "The Law of the Range" and "Wyoming" are better. — L. E. Palmer, Postville theatre, Postville, la. — General patronage.
SPOILERS OF THE WEST: Tim McCoy— February 25. I cannot get them in on McCoy. My people don't like him.— E. T. Dunlap, Dunlap theatre. Ha warden, la. — General patronage.
BUTTONS: Jackie Coogan— Better than "The Bugle Call." Better drawing power than the ordinary program picture. Jackie is not the drawing card he was several years ago. Seven reels. — Marion F. Bodwell, Paramount theatre, Wyoming, 111. — General patronage.
BUTTONS: Jackie Coogan — Very good, Jackie. I wish you made more pictures each year. Most everybody likes you here. — L. E. Palmer, Postville theatre, Postville, la. — General patronage.
IN OLD KENTUCKY: Special cast— Nowhere near as good as the old one that First National made