Exhibitors Herald and Moving Picture World (Apr-Jun 1929)

Page scan 0001078 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
0001078
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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122 EXHIBITORS HERALD and MOVING PICTURE WORLD May 26, 1928 AprU clever than this and I hope she gets back in high. I would consider this just a very ordinary picture and I guess that my patrons were of the same opinion. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. THE STOLEN BRIDE: Billie Dov&-35%. May 6-7. Fair entertainment. This girl is certainly easy to look at. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE STOLEN BRIDE: Billie Dove— A well acted production but did not satisfy the majority. The title did not seem to appeal. Business below average.— Ernest Vetter, Majestic theatre, Homer, Mich. — Small town patronage. THE SUNSET DERBY: Special cast— 65%. March 23-24. A pretty good horse racing story and I used it on Saturday with a Mermaid comedy and had a very good program. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. THE SUNSET DERBY: Special cast— April 28. This is real entertainment and the best comedy we have had in a long time. Our crowd likes this kind. Good print and photography for a wonder. Six reels. — Robert Yancey, Bonny theatre, Mansfield, Mo. — General patronage. SUBWAY SADIE: Dorothy Mackaill— 40%. 9-10. A picture that is full of entertainment, subtitles and a big surprise ending. Guess everyone but me has played this though and if you haven't, there is no need to worry about running it, 'cause it will deliver. Seven reels. — Ray W. Musselman, Princess theatre. Lincoln, Kan. — Small town patronage. THE WHIP WOMAN: Estelle Taylor— Okay for a program picture. — L. Jones, Star theatre, Malad City, Idaho. — General patronage. THE PRIVATE LIFE OF HELEN OF TROY: Maria Gorda — March 26-27-28. Well, there are some people who might get a big kick out of this but they don't live in Lincoln. I never heard so many knocks on one pictui'e in my life and they were justified. If some smart feller would tell me what this was all about, I would thank him. Don't buy it! — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. THE DOVE : Norma Talmadge — Not so good. Failed to draw. — L. Jones, Star theatre, Malad City, Idaho. — General patronage. THE LOVE MART: Billie Dove— Was afraid this one wouldn't go over because it was costume. But business was a trifle better than usual and it seemed to please immensely. — Marion F. Bodwell. Paramount theatre, Wyoming, 111. — General patronage. THE TEXAS STEER: Will Rogers— May 9. Not a special by any means but did not snap into this. Very ordinary program picture. — M. W. Mattecheck, Lark theatre, McMinnville, Ore. — General patronage. GUN GOSPEL: Ken Maynard— Up to the usual Ken Maynard standard. A good Western. — Ernest Vetter, Majestic theatre. Homer, Mich. — ^Small town patronage. CAMILLE: Norma Talmadge— April 30-May 1. Very good but no drawing power in small town. Could have done much better on a Ken Maynard picture. Seven reels. — Mrs. C. Knox, Star theatre. Villa Grove, 111. — General patronage. FIGURES DON'T LIE: Esther Ralston— Played this old as the report shows but found it to be very good and very good at the box-office. Esther Ralston is very beautiful and appealing, not sex appeal, but the appeal of a good, dear wholesome girl. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. BABE COMES HOME: Babe Ruth— Business wasn't what we were expecting ae we had carnival competition. If we had competition of this kind often we would positively have to close down in sixty days. Six reels. — E. C. Bays, Globe theatre, Buena Vista, Va. — 'General patronage. SEE YOU IN JAIL: Jack Mulhall— May 5. Good little comedy which seemed to please. Six reels. — ■ Robert Yancey, Bonny theatre, Mansfield, Mo. — General patronage. SMILE, BROTHER, SMILE: Special cast— A very good comedy and seemed to please the majority. — Ernest Vetter, Majestic theatre. Homer, Mich. — ^Small town patronage. THE UNKNOWN CAVALIER: Ken Maynard— April 14. Another good Ken Maynard. The Western plots are all the same and after seeing a few they get rather tiresome. Tarzan is a wonderful horse but he does the same tricks in every picture. Don't get good prints from First National any more. Seven reels. — Robert Yancey, Bonny theatre, Mansfield, Mo.— General patronage. Fox SEVENTH HEAVEN: Gaynor-Farrell— 51%. April 24-2.?. A wonderful picture that pleased all who Baw it. Janet Gaynor and Charles Farrell do great acting and the picture is very well directed. Twelve reels. — Warren L. Weber, Ellinwood theatre, Ellinwood, Kan. — General patronage. SEVENTH HEAVEN: Special east— One of the best pictures of the year, Mr. Parker. Business above average but rental too high. One thing is this, your patrons will tell you that it was a real picture and that is what counts now-a-days. Would class this far ahead of "What Price Glory." Twelve reels. — Marion F. Bodwell, Paramount theatre, Wyoming, 111. — General patronage. THE CIRCUS ACE: Tom Mix— 70%. April 6-7. A little diiTerent from the general run of Mix pictures but then we have to have some circus pictures, so he made one. It will satisfy though and Tom and Tony always deliver for me. Five reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. BLOOD WILL TELL: Buck Jones— 44%. April 13-14. Fair Jones picture. Good business for the season. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. BLOOD WILL TELL: Buck Jones— May 4-5. An average Western drama with the usual fights, rescues, etc. Kve reels. — Warren L. Weber, Ellinwood theatre, Ellinwood, Kan. — General patronage. SILVER VALLEY: Tom Mix— 10%. May 2. Rotten print. About three and one-half reels out of the five were here. There was no connection to the different scenes. Most terrible Mix I ever ran. I guess Fox wants to put Mix out of business. So long. Mix. Five reels. — D. Copeling, Temple theatre, Ubly, Mich. — Geneiial patronage. SINGED: Blanche Sweet— 33%. April 29-30. Pretty good. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. ARIZONA WILD CAT: Tom Mix— 75%. May 5. This is one of Mix's best. A good entertainment. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE GAY RETREAT: Special cast— May 1-2. A wow of a comedy. Kept the crowd in an uproar continuously. Step on it hard. It's there! Six reels. — Warren L. Weber, Ellinwood theatre, Ellinwood, Kan. — ^General patronage. THE SECRET STUDIO: Olive Borden— April 5-6. A fine little program picture. Six reels. — C. P. Washman, Roxy theatre, Skellytown, Tex. — General patronage. SOFT LIVING: Madge Bellamy— May 1-2. A fairly clever little pictui'e. Amusing and light entertainment. Seven reels. — -J. C. Kennedy, Empress theatre, Akron, la. — General patronage. Metro-Goldwyn-Mayer THE SMART SET: William Haines— 45%. April 22-23. A good comedy-drama that will please 90 per cent. Haines is not up to his standard set in "West Point." Haines always gets the laughs. Eight reels. — Warren L. Weber, Ellinwood theatre, Ellinwood, Kan. — General patronage. THE CROWD: Boardman-Murray— 70%. A great picture spoiled by a very abrupt ending. It no doubt has been cut. as the musical synopsis had a half page of cues at the ending that were not in the picture. M-G-M will do well to look over that ending as it leaves a question mark in the minds of the patrons as to how it ends and what the outcome is. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. THE PATSY: Marion Davies— 70%. Just fair was the comment of the patrons. Not to be compared with the "Fair Co-Ed" or "Tillie The Toiler." Here's hoping "Dumb Dora" is better. Marion Davies is very good and she alone saves the picture. This gives you something to work with and she'll deliver the goods. — L. E. Palmer, Postville theati-e, Postville, la. — General patronage. ROSE MARIE: Murray-Crawford— 50%. Very good picture to very poor business. This month of May so far has proven itself the weakest month at the box-office, of any previous months. Just can't get them in to see anything. — L. E. Palmer, Postville theatre, Postville, la. — General patronage. ROSE MARIE: Joan Crawford — A very good picture. Very favorable comments on this one. — Harold Smith, Dreamland theatre, Carson, la. — ^General patronage. THE THIRTEENTH HOUR: Lionel Barrymor^45%. April 20-21. Good mystei-y melodrama. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE THIRTEENTH HOUR: Lionel Barrymore— April 27-28. A splendid mystery drama that makes "The Gorilla" look like monkey business. Will please all lovers of action and mystery. Six reels. — Warren L. Weber, Ellinwood theatre, Ellinwood, Kan. — General patronage. THE THIRTEENTH HOUR: Lionel Barrymore— The doc should have been featured in this picture which is well acted, well directed and based on a good story with plenty of suspense and action.— Geo. E. Fuller, The Playhouse, Fairhope, Ala.— General patronage. LONDON AFTER MIDNIGHT: Lon Chaney— 60%. April 29-30. Very good show and good receipts. Just a little extra advertising brought them in from all directions, despite the fact that we are about the last to show this picture in this territory. Just a little short for a special but we heard no complaints on account of our increased admission. Some scenes a little bit dark. Seven reels. — C. B. Wolfe, Screenland theatre, Nevada, O. — Small town patronage. THE BUGLE CALL: Jackie Coogan— 65%. March 30-31. A pretty good picture and seemed to satisfy. Frontier days and the usual soldiers and Indians gallopin' around and round. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan.— Small town patronage. THE BUGLE CALL: Jackie Coogan— 46%. AprU 22-23. The only Coogan that has ever done any business here. It's a good picture. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE BUGLE CALL: Jackie Coogan— Pleased Jackie's friends here. Six reels. — Giacoma Bros., Tombstone, Ariz. — General patronage. BODY AND SOUL: Lionel Barrymore— 45%. March 21-22. This is heavy drama and will satisfy the people who like that kind of stuff. It's the eternal triangle and the same old stuff. Can be left out of your theatre and will never be missed. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — ^Small town patronage. BECKY: Sally O'Neil— 35%. April 4-5. Just another picture. Critical will pan this and you for running it. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. ROOKIES: Dane-Arthur— 55%. May 6-7. Good show although light stuff. However, we were fouled by the press, and in consequence we disappointed some of our patrons by being too enthusiastic in our advertising. Nothing to get excited about. Would have pulled better if it had followed "The Big Parade" closely, but in that case our patrons would have been more disappointed. Film good. Six reels. — C. B. Wolfe, Screenland theatre, Nevada, O. — Small town patronage. GARDEN OF ALLAH: Alice Terry— 50%. AprU 25-26. — ^Oan't say much for this. It might satisfy some but many will be disappointed as it is a story of monks and monasteries and one good monk gone wrong. Kinda deep in spots and full of religion. Educational in a way and veiT pretty scenically. Use your own judgment but don't charge them very much to see it. Nine reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. GARDEN OF ALLAH: Alice Terry— May 12. This is not a small town picture but should be great for bigger houses. Moves rather slowly but the acting and directing great. Had a very poor house on this but not the fault of the picture. Nine reels. — Ray P. Murphy, Old Trail theatre, Hebron, 0. — ^General patronage. IN OLD KENTUCKY: Special oast— 30%. March 19-20. I had a number of people tell me that they liked this picture. It has a very good vein of comedy running through the story and this is carried by darkies who sure can strut their stuff. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. IN OLD KENTUCKY: Special east— Fine weather, no competition, receipts first night 59.60, second night $7.40. Well advertised, just flopped. — Geo. E. Fuller, The Playhouse, Fairhope, Ala. — General patronage. IN OLD KENTUCKY: Special cast— May 11. A very good picture. Seemed to hold everybody's interest all through the show. A very good small town picture. Did a nice business for us. Seven reels. — Ray P. Murphy, Old Trail theatre, Hebron, O. — General patronage. SPRING FEVER: William Haines— A good program picture. Nothing like the Haines in "West Afo Losses in the Box Office ICKET REGISTEI^ Automatic Ticket Register Corp. 723S6VENTM Ave.New YoRK TiCKETS^r Every Purposeo^ Lowest Market Prices I llllllllllllllllllimill"" " niJmiliM.if """"III""""""