Exhibitors Herald and Moving Picture World (Jul-Sep 1928)

36 EXfflBITORS HERALD and MOVING PICTURE WORLD July 14, 192& yorma Talmadge Mary Pickford Charles Chaplin Gloria Stoanson Douglas Fairbanks D. W. Griffith John Barrymore Vilma Banky Samuel Goldtoyn Ronald Caiman Fred Niblo Eric von Stroheim Ernst Lubitsch J* R^* Considine, Jr. DoloreM Del Rio Edwin Car ewe Herbert Brenon Rex ingrttm These are the stars and most of the directors and producers creating th( 1928-29 releases for United Artists. Goldwyn presentation, which is based on the novel, "Leatherface," by Baroness Orczy. Noah Beery appears in the cast. "Two Lovers" had a run of eight weeks at $2 top at the Embassy Theatre in New York. It has been movietoned for general' release. Buster Keaton and Ernest Torrence in "Steamboat Bill, Jr.," will be seen throughout the world in 1928. Charles (Chuck) Reisner directed from Carl Harbaugh's story of life on a Mississippi River boat. Herbert Brenon will produce "Lummox," Fannie Hurst's novel. William Boyd and Lupe Velez will be seen and Miss Velez will be heard in "The Love Song," under the direction of D. W. Griffith. Irving Berlin's newest composition, "The Love Song," will be played as the theme and sung by Miss Velez in the Movietone synchronization of this story of the times of Napoleon III. Dr. Karl Vollmoeller, author of the book of "The Miracle," wrote the original screen story, "La Paiva," on which "The Love Song" isbased. Hans Kraly adapted. It is now ready for production. "Nightstick," crook play by John Wray, The Nugents, and Elaine Sterne Carrington, will be filmed with Roland West directing: from C. Gardner Sullivan's adaptation. "Hell's Angels," the Caddo air film in which Ben Lyon, Greta Nissen, James Hall, John Darrow, Thelma Todd and George Cooper appear, is in production under personal supervision of Howard Hughes, Jr., President of Caddo Productions. Based on Harry Behn's adaptation of an original story, "Hell's Angels" has been in production for eight months. Rex Ingram's production of "The Three Passions," based on Cosmo Hamilton's new novel, will have Alice Terry, Clare Eames and Ivan Petrovitch in its cast. Ingram is making part of the picture in his studio at Nice, while some exteriors are being filmed in England. "She Goes to War," is a Henry King production for Inspiration Pictures of the Rupert Hughes story serialized in the Red Book Magazine. Howard Estabrook wrote the scenario. The Directors Directors of United Artists Pictures on the 1928-29 list include David Wark Griffith, Charles Chaplin, Ernst Lubitsch, Eric von Stroheim, Herbert Brenon, Rex Ingram, Sam Taylor, Henry King, Fred Niblo, Edwin Carewe, Victor Fleming, Allan Dwan and Roland West. Featured players will include Camilla Horn, Lupe Velez, Lily Damita, Louis Wolheim, Gilbert Roland, Don Alvarado and Walter Byron. Lichtman Directs Sales Al Lichtman, vice-president, is general manager in charge of distribution. Lichtman's selling campaign this year is based on what he calls the Rolls-Royce theory. He says United Artists' stars and producers spent millions of dollars and lavished many years of effort in producing pictures that have given them prestige with the public and the trade. That prestige cost a fortune. It is a tangible thing, a definite commodity with a particular value, Lichtman declares. He says United Artists pictures are to films what a Rolls-Royce is to automobiles — because of their quality. Planning Exploitation Each picture will have its own advance and during-run campaign, prepared with the cooperation of producers' representatives and producers themselves, according to Victor M. Shapiro, advertising and publicity director.