Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000160
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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16 EXHIBITORS HERALD and MOVING PICTURE WORLD October 20, 1928 TWO MORE TREATS for HERALDWORLD READERS October 27th Issue Includes the Fall Buyers Number of Better Theatres — the most important publication on theatre construction, operation and equipment issued in the motion picture industry. More than 100 pages will be devoted to text matter, which will be invaluable to anyone in anyway connected with the building or operation of theatres. November 3rd Issue Will include the Fall number of the Box Office Record. Little needs to be said in describing this important feature. It has been called the "Exhibitor's Bible." In it, hundreds of exhibitors collaborate to give their estimate of the box office value of pictures, shown generally throughout the nation in the last six months. No one who reads the HeraldWorld regularly need wonder at its tremendous paid circulation — more than twice that of any other paper in the motion picture field. Week after week, it publishes an issue crammed full of interesting and important information. And in addition, at frequent intervals, produces special numbers containing text matter, which in other fields would be only available in separate books retailing at from $2 to $10 each.