Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000183
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 20, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 39 Advertising, Exploiting Sound Catch Lines FOLLOWING, you will find a series of phrases, catch lines and slogans for general use not only in ads but wherever you sell sound attractions, such as lobby cards, banners, signs on trucks or cabs, teaser ads, teaser trailers, window cards, all sizes of posters, restaurant menus, heralds, programs, etc. In this phase of advertising, the same phrases are useful in handling your inaugural, talking feature picture, talking news weekly and talking singing shorts, and they are listed that day. ... A second set is supplied for use with pictures that have no dialogue but have voices or other effects, and a third set is given you for use with pictures which have only orchestral synchronization. Catch Lines for Inaugural, Talking Feature Pictures, Talking News and Talking and Singing Shorts: See and Hear ! Hear! Here! Hurry and Hear It! Come and Hear! Eye and Ear Entertainment ! Sight and Sound Sensation! They Talk ! Our Screen Speaks! A perfect wedding of Sound and Sight! Look! Listen! Have you heard the news ! Now you can hear the news! The best from Broadway and you can hear them here next week ! See and Hear 70 minutes of (name of celebrity) voice (or song or sobs) and all in (name of picture) with (explain whether Vitaphone or Movietone and accompaniment, if any). Come on, Los Angeles, this one speaks ! See and Hear the last zvord in talking pictures! A drama -in dialogue ! Look who you will hear talk! You eyes will live — your ears will love ! (Then details of show.) Our screen lias come to life . . . to golden voice . . . you see it and hear it! Hear golden voices added to the silver screen ! The silent screen is no longer silent — it speaks! See what you hear ! Hear what you see ! Hear it, cheer it, see it, love it! The last word in Sight and Sound Entertainment ! They came thousands strong; they say, they heard! They saw the stars and heard them, too ! The "talkies" are coming! (or "Are here!") Titanic talking triumph ! The Met screen speaks — See it! Hear it! You hear what you see ! Poured from the throat of the screen to add Souiul to your ears! A silent drama endowed with life! Our screen speaks (or cheers, or laughs, or sings). The age-old dream of pictures that speak comes true! New beauties for the eye — new delights for the ear! Vitaphone (or Movietone) presents Broadway's brightest star for you to see and hear ! Our "talkies" are the talk of the town! Terrific underworld drama (or comedy, as the case may be). With the added thrill of the human voice! Sensational eye and ear entertainment ! Catch Lines for Sound Pictures Without Dialogue but with Voices of Some Other Sort, or Effects: Hear what you see ! Hear! Here! Eye and ear entertainment ! This is the third of a series of articles on advertising and exploiting the sound picture, prepared originally by Jeff Lazarus and the advertising staff of West Coast Theatres. This article gives you many fine catch lines and slogans for sound pictures. Sight and Sound sensation! A perfect wedding of Sound and Sight! Look! Listen! Gloriously set to golden Sound, with voices and 110-piece Roxy theatre orchestra on the Movietone accompaniment ! Your eyes will live! Your ears will love! (Then details of show.) The Following Are Good Only for Pictures Like "Warming Up:" FRIDAY! ANOTHER "SEE AND HEAR" TRIUMPH! Paramounts First Sound Picture! RICHARD DIX in "Warming Up" — A wonderful, Wonderful Romance! Your eyes will live it! Your ears will love it ! HEAR! HERE! A World's Series Game . . . the bat crack . . . a sweetheart's cry . . . cheering . . . strike tuh! . . . jeering players yelling . . . razzing . . . the sob of a girl . . . vast mobs howling . . . ivild multitudes . . . exquisite musical score by the Paramount Theatre orchestra . . . H E A R the thrill of your life . . . the love st»ry of the age! FRIDAY! ANOTHER "See and Hear" Paramount's First Sound Picture Romance for the eye . . . and ear ! Catch Lines for Mere Musical Synchronization : And you'll hear the wonderful Paramount theatre orchestra of New York making the screen live for your ears, on the MOVIETONE! Miracle Movietone musical accompaniment by the great Paramount theatre orchestra of (Continued on next page) EAR and EYE! LH.Et ?,IL^1 DRAMA . . ENDOWED WITH LIFE! OUR SCRFFM SPEAKS . CHEERS, LaOgHS SING^ J No longer entertainment for tiie ,Tr i alone .. SOUND HAS COME . now V yon tee and bear' This changing world . has wronght a radical change in motion picture? Jhtre is spnnd accompaniment in Warming Up" . ,be Richard Dix picture at Lew', Warfield. and to ' "d Cbjrl« F"rell. » the St. Francis! /