Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

40 EXHIBITORS HERALD and MOVING PICTURE WORLD October 20, 1928 Advertising and Exploiting Sound (Continued from preceding page) New York City ... 75 men playing. Bringing to your ears the marvelous musical score played by the 75 musicians of the Paramount theatre on the MOVIETONE. Gloriously . . . gorgeously accompanied by no-piece Roxy theatre orchestra on the FOX MOVIETONE. And you'll HEAR the great Rapee conduct a 110-piece symphonic orchestral accompaniment on the FOX MOVIETONE. The point is this: when you have merely a musical accompaniment, single out what IS significant, the conductor, the size or the reputation of the orchestra, if of phonograph or record fame, say so — and you'll get some extra money. Catch Lines Adaptable for Personality Presentations: We give you below, a series of catch lines which we used in Los Angeles in advertising Jolson's Vitaphone production "THE JAZZ SINGER," and we are sending them because they fit, perhaps with a change here and there, any personality, either singing or speaking through any synchronization, and in any kind of a picture, and they are adaptable for all media. For instance, supposing you have a great speaking star in a "talkie." Many of the attached phrases will fit, merely substitute your star's name for Jolson. Of course, you will, in such cases, not use those phrases which refer to singing, but merely those in praise of the personality or the "voice," or the high scale of prices hitherto 'prevailing for such stars on the speaking or singing stage: Next Wednesday! Premiere of Premieres ■ — The Great Theatrical Sensation ! World's Greatest Entertainer in the Greatest Show of his life! New songs and old favorites sung by Mr. Jolson during the action of the story on the Vitaphone. Al Jolson in the hit of his hit-packed life! Tonight! the sensation of tlie whole show world in a glorious premiere of stars, and lights! Jolson's in the movies now . . . movies that you HEAR! Jolson's in the movies now . . . he sings . . . old songs . . . new favorites . . . he talks . . . he acts . . . and how! It was gorgeous . . . last night they cried . . . they laughed . . . they shouted . . . Al himself broke down and wept But you ain't seen nothin' yet. . . . Here is the Greatest Show of his life ! Read any paper in town . . . read what the critics say. The hit of his hit-packed life . . . the rave of the year ! All of Jolson . . . like you've never heard before! Tliat sob . . . that voice . . . those eyes . . . and all his best songs. . . . See and hear him! Better than Jolson himself . . . Jolson's in these movies that you hear ! Hear and see . . . his personality . . . his magnetism . . . his best songs . . . his comedy . . . his patter . . . his drama . . . like you never heard before! The unquestioned hit of the year . . . that's Jolson's in the movies now . . . and how! Songs . . . sobs . . . laffs and all ! All of Jolson . . . more of Jolson and a better Jolson tlxan you've ever heard before! Two hours of Jolson . . . more of him than you ever heard before ! Two hours of Jolson's best. See and hear 2 hours of Jolson ... the picture with voice and soul ! Spend two hours with Jolson! Hear him! See Him! Voice sobs V all! W. E. Now Wiring 120 Theatres Each Month (Special to the Herald-World) NEW YORK, Oct. 16.— Western Electric is now installing sound equipment in theatres at the rate of 120 a month. It is expected that this rate will be raised to 200 a month in the very near future. If you think you've heard Al Jolson . . . you ain't heard nothin' yet until you've seen and heard. See and hear the World's greatest entertainer! The perfect talking picture . . . Jolson's voice perfected on the Vitaphone! Makes you forget you are seeing a picture . . . sweeps you into drama of amazing soul-power! Al Jolson in the perfect talking and singing picture . . . hear him . . . laugh with him . . . cry with him! Two hours of the world's greatest entertainer . . . singing . . . talking . . . playing on the perfected Vitaphone . . . the World's 8th Wonder ! See! Hear! Laugh! Cry! 2 hours of the voice . . . the sobs . . . the comedy of . . . Jolson out-Jolson's in the movies . . . Hear! See! Laugh! Cry! with him .. . Jolson makes the movies sing . . . and how! Hear Jolson sing his best song hits in the action of this powerful story. With a voice and soul! and Vitaphone gitfing soul. . . voice . . . life to the screen. The miracle of the day. Jolson . . . speaking . . . sobbing . . . laughing . . . crying . . . his best songs . . a wonder story. Come ! Hear ! the silent screen speak ! Come . . . sob and laugh ! See and hear 2 hours of miracles! You hear Jolson ! You see Jolson ! You love Jolson ! 2 hours of him ! Come back stage for 2 hours . . . see, hear and feel, Jolson! The perfect talking picture . . . when you hear him you'll forget it's a picture ! Tears and laffs! Laffs and tears! everywhere conceded the most extraordinary entertainment ever offered! See and hear . . . Al Jolson . . . before it's too late! The magic of Jolson . . . 2 hours of him. Two hours of "Big Boy" . . . Now . . . the "Big Joy" of the screen ! One hundred and fifty thousand people have walked more than a mile to see and hear Jolson! We repeat . . . you ain't seen nothin' yet . . . until you see and hear. Celebrate with "Big Boy!" See! Hear! 2 hours of the world's greatest entertainer ! See ! Hear ! Thrill ! Throb ! 2 hours of Al Jolson. Mammy's favorite son . . . Hear! See! 2 hours. Hey! Hey! Los Angeles . . . the Big Boy . . . the Boy Joy leaves soon. For mammy's sake . . . see and hear! 2 hours of the Big Boy! Absolutely unpardonable to miss this "Big Boy — Big Joy" show ! (Trailer Copy Next W eek) Nazimova Is Signed By Small for Talkie (Special to the Herald-World) NEW YORK, Oct. 16.— Edward Small has signed Nazimova, stage and screen star, to appear in a talking picture, based on "India," Edgar Allan Wolf's stage play. Production will start as soon as she has completed her engagement with Eva LeGalliene's Civic Repertory theatre, where she is contracted to appear in Ibsen plays this season. Soundproof the Studio for the TALKING MOVIES There are thirteen studios on two floors of this building, with Brass Band music broadcasting next to violin solos. Stevens Sound-Proofing system is a patented method of insulation that has proved its effectiveness in hundreds of installations all over America. The STEVENS SYSTEM is not a sound deadening composition for filling the walls and ceilings. It is a scientific method of preventing sound vibration being transmitted from the surface walls, ceilings and floors of the studio to those of the next. So perfect a sound barrier is thus constructed that colleges of music, broadcasting stations, hospitals, hotels, etc., have been unanimous in their approval. Engineering recommendations for the asking. 12 years of successful installation. A handsome treatise on sound proof construction sent on request. STEVENS SOUND-PROOFING CO. 411 South Dearborn St., Chicago NATIONAL BROADCASTING Compiolai' BnlldlBg Haw Vork City Raymond Hood. Architect