Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

TA/EX 4LL MREE THE FILM WILL DRAW ALL THROUGH ITf CAREER fl CLEAN-UP FOR EXHIBITORS ABIC EXPLOITATION PICTURE BET iTcatiTMur CLrtrS PRODUCTION FROM ALL ancLE:f DO WELL fIT THE BOX-OFFICE '.Marriage By Cprjtract igmmg-Sfakl L A WINNER. EXPp! ES THE BUNK IN THE COp; -ANION ATE MARRIAGE C iC HUMAN. DRAMATIC GREAT WOMAN PICTURE. Ruth \i rn (>irl who trie* age Rivet one oi nee*. Laurence G i T. Strong ca-t i KTsaa. Shirle. P ■M, Duke Martin Claire McDowell. '2.-= elle. Story and Production of youth and today. T be a mile. It's cot a gfc punch tied up to the theme of companionate It shows very* human!; fully how a modern gii a contract marriaisc. rock* in three month* *Uy* out till 3 a.m. ai ered with an old girl other word*, you can't man nature bv fiodcin ring and Keens*. That SEXY TIMELY. njpanionatc be»t perhne sup■* Ralph Robert i St. Poe Lafav .Dran dramatic er|* modern marriaec. d powepihark* on hits the rn hubbv Jet* pla-tfl end. change huweddin^ he touch And she >uth anil with her eachmen: . aWiosHia I «/"Fmpow A Picture EXCITEMENT hit trie ficc a smack last nig it was like this. In canje head reviewer, bubbling about something or othdr had just seen. That, \ was unusual. So we inc ui -ed what it was all about: Sa: viewer had hurried office directly after seeing "Mairii by Contract," a Tiffany-fStfchl release. Nobody could him. We then figured tHa this picture was that goo< , had better pass on the wo'd fast as possible. So we then asked hii i point out what the why ani wherefore. And this is \vh at said — in essence, not in tot >, cause we had to trim his nfn space requirements : Bnilt on companionate I riage theme. Shows step by how modern girl im barks such a marriage, but how vent ions, etc. break it up. tries it again. It faiJs aj Big punch is in showing a. woman has no protec in this companionate marr at^e stuff. The man walks off. p another gal but the womai licked. Age does the trick. natural for feminine support f all clubs and church orgariz Very sexy, but di scree t ly* h; led by director James Fl^o{. under ,jhc eagle C££. Marriage by Contract Good Box-Office Male it I (Revised [ , Chester J. Sifiitpi) HIS tale has as its moral shonld remain well sat is fie* good old-fashioned marriape tere u< ny, that precarious as that sometimes continue to be ffenerally accepte< proper and safest standard. H*>\ e\ et, com panionate marriage has come in of discussion and because of th it plenty of box-office material in l! is Jf it is to be adversely criticised because there may be one too m in : of the marriage sequences Patsy Ruth Miller trudges her through four or five " agTeenie it; , time being satisfied she has hi right man at last. And then sh< to find it has all been a drean original companionate agTeemen : youth she loves and who loves I er departed because of a tiff that Kl ught on all the hysteria. But she is snu rt after all. and so is he, to realu e old fashioned marriage ceremor y "the most satisfactory. Miss Miller is very convinc a? handling of a somewhat difficult takes her from the young mod* through the various marriage ej til she comes to the border ot ai< die age and with it there is the desirt her youth. It is somewhat a reli all of these hardships have not when she awakens from her trot: bU d sleep, g Lawrence Grav also does some Class production from all [angles.,/ LM V !■.!!>>! !!■!.<!. V neme ; enormous woman interterest in marriage problems which arc dramatically developed. Which is saying plenty about f\ny ^cture. Toronto and the exhi" ^Sivention beckon, but just v. : alight from the sleepj v. we're going to see y /T ;adly each i pon t he w akes up hat her rith the has not enough, hat the a much in the e which rn st wife tal de retain o know en hers workea^d* *he other member* < £-4 he cast, p tura that q""- ^n^Ldpt-ihip annealed it shnnl/ do "well gt the box-| [■■rr.v . — UilwWI lHJIWa: 1 is one that has had much attention, and with a w-ell molded story, well done, it promises to click in nearly any h<m»e. Exploitation Angles: The companionate marriage subject lends itself to ready exploitation: the good story, the well balanced ca*T. THEME: Thoroughly modern girl and youth decide upon a companionate marriage: they quarTel and she leaves in a huff. She drifts from one marriage contract to another, only to finally wake up and realize it has been a dream, which, however, has a happy ending. Produced anil distributed by TiffanyStaid. Length. 7,786 feet Released. December 1. lfriS. The Cist; Patsy Ruth Mill -r. Lawrence Gray. Shirley l*almer. lialph Kmersun. John St. Polid, Claire Mi Dmvcll, linby Lafayette. I>uk< Martin. Kobert KileKayuiuml K.;nu-. Director, .'rimes Edward t brk. Continuity CAS iriFFfl NY^Tfl H L PRODUCTIONS INC MEW YORK CITY