Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
0001041
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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December 22, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 9 at brinas Letters likeThe. Oh "Trebled Business!" "Am more than pleased with the remarkable showing made by your serial 'Tarzan.' Each Saturday matinee has shown a surprising increase over the preceding week. In fact, the receipts last Saturday were just three times as much as the first Saturday of the run." Frank W. Galvin, Alhamhra Theatre, Sacramento, Calif. "Business Increased 78%!" "Just as soon as Universal is ready to release another 'Tarzan' serial kindly notify me so that I can sign up at once. 'Tarzan' has proven to be a wonderful box-office attraction. My business on the night it is shown has increased 78%." John B. Dumstre, Lutcher, La. "It's a WOW!" "A moment of your time, please. Kindly tell 'Uncle Carl' to feed us exhibitors more serials like 'Tarzan The Mighty.' It's a WOW! Audience reaction great. A serial like 'Tarzan' is worth its weight in gold!" A.Lehman, Canton Theatre, Canton, Miss. met $ "Magic in the Title!" ^ "There is certainly magic in the title 'Tarzan The Mighty.' I put it on on the off day in one of my small towns, where it seemed that it might be necessary to close up on that day, and by exploiting the serial to the limit it looks as if I have got them coming." G. E. Fuller, The Playhouse, Fairhope, Ala. "Tremendous Business!" "Just a few words giving my opinion of the wonderful serial, 'Tarzan The Mighty,' which I am now running. I ran chapter 8 last Saturday, and did a TREMENDOUS BUSINESS. My patrons say every episode gets better, and they are tickled to death that it has been extended to fifteen episodes. It is the best serial I have ever run." W. T. McEntyre, Princess Theatre, Enterprise, Ala. "Realized a Neat Sum!" "I congratulate Universal on having such a good serial as 'Tarzan.' We opened in two towns, and I must say that it was indeed a great drawing card and we realized a neat sum on it." H. Solomon, McComb, Miss. utse it 's a UNIVERSAL!