Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

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December 22, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 19 Myers Takes Reins of Allied; ins from U. S. Trade Body Association Goes into Action Jan. 2; Offices at Washington Commission Chairman at Chicago Meeting Signs for Supreme Control for Three Years By JAY M. SHRECK Again the motion picture industry has entrusted leadership to a man holding a commanding position in the federal government. First, it was the producers and distributors, and their choice was Will H. Hays, then postmaster general. Today, it is the exhibitors, and their choice is Abram F. Myers, chairman of the federal trade commission. The organization which has brought this new personality into the motion picture business is Allied States Association of Motion Picture Exhibitors, a rejuvenation of Allied States of some years ago. Revival and reorganization of Allied, and the signing of the contract whereby Mr. Myers will assume leadership, took place ABRAM F. MYERS signs as president and general counsel at the Chicago meeting of the Allied States Association. Seated: W. A. SteSes and Mr. Myers. Standing: S. Bauer, A. C. Gutenberg. Herman Blum. (Photo by A. B.C. Studio.) Einfeld Appointed FN Advertising and Publicity Director (Special to the Herald-World) NEW YORK, Dec. IS.— S. Charles Einfeld has become advertising and publicity director of First National Pictures, according to announcement this morning by Herman Starr, president of First National. Einfeld has been connected with First National for the last nine years and before his promotion was assistant advertising and publicity director. His whole business career has been in the picture industry and he has had wide experience in practically every phase of the business. When he was 13 he was working for his uncle, James Epstein, who operated a chain of theatres in New Jersey, said to be one of the first theatre circuits. Atter that he was associated with the Leo Brecher theatres, the Vitagraph and the V. L. S. E. Film Company. S. Charles Einfeld at the Congress hotel in Chicago, Monday, December 17. The federal trade commissioner made a hurried trip to Chicago for this purpose, arriving over the B & O in the morning, and returning to the Capital in the evening. During his brief stay in Chicago he dispatched his resignation to Washington. The session at the Congress continued throughout the day, with no respite for meals — the caviare sandwiches at dusk and at conclusion of the proceedings being the first bite of food taken by the conferees since assembling in the morning. Acceptance Not a Surprise Myers' assignment to and acceptance of this new task was in no way a surprise. Allied leaders have been active in reorganizing for some months; in fact, since the Toronto convention of the Motion Picture Theatre Owners of America. This reorganization proceeded with a view of eventually inducing the commissioner to accept the post. The purpose of the Allied States, and the manner of functioning, are set forth in the constitution and bylaws, which for brevity are in a class by themselves. Important cons-derations of the new organization are these: Three year contract with Myers, with option for five additional years. Control of organization in hands of board of directors and executive committee, with Myers, president and general counsel, in supreme command. Board of directors to be comprised of one exhibitor from each member state, the board to elect five of its members to function as the executive committee. Headquarters of the organization to be maintained in Washington. Lichtman Honored by 200 At Motion Picture Club (Special to the Herald-World) NEW YORK, Dec. 18.— Al Lichtman was honor guest at a dinner last night at the Motion Picture Club attended by more than 200. President Lichtman was presented with a sterling silver tea set. "Let Nature Take It's Course''— Woodhull (Special to the Herald-World) NEW YORK, Dec. 18.— "I see no reason for making any statement regarding the Allied States," declared Pete Woodhull, president of the M P T O A, today. "I just believe in letting nature take its course." The president and general counsel shall have custody of all fumds. Expenses of operating the organization shall be apportioned among members by the directors. The purposes of the organization, as set forth in the constitution, are: To maintain public relationship. To negotiate with other branches of the industry. To secure equitable distribution of product. To oppose restraint of trade. To disseminate useful information to subscribers. To encourage higher standards of artistry in pictures. Present at the organization meeting Monday, in addition to Mr. Myers, were W. A. Steffes, representing Minnesota, North and South Dakota; H. M. Richey and J. C. Ritter of Michigan; Col. H. A. Cole of Texas; Herman Blum of Maryland; E. P. Smith of Iowa; B. D. Cockrill of Indiana, and Charles Casanave. Eleven States Seen on Roster This gives the organization a membership including Michigan, Minnesota, North Dakota, South Dakota, Iowa, Indiana, Texas and Maryland. While all members were non-communicative, it is believed that three other states will be on the roster in the near future — New Jersey, Ohio and Wisconsin. In fact, according to Joe Seider, the theatre owners of New Jersey will very likely join the Allied States organization. "Our administrative body made an independent investigation of Allied and then recommended to the members that this move be made," Seider told the HeraldWorld in New York. "Our members meet tomorrow in New York to consider this recommendation and I am sure that they will vote to join Allied." The new organization will begin functioning from its headquarters in Washington on January 2, and shortly thereafter a meeting of the board of directors will be held in Chicago to discuss immediate and future plans. "This is not a political organization," stressed Commissioner Myers, as well as other members. "There will be no elections by the national body. "Within the next few days we will state more comprehensively our program of activity." J. C. Ritter's presence at the session marked a renewal of his active participation in national exhibitor affairs.