Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

December 22, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 43 The/re Attractive! They're Different! A changeable opal raised theatre letter manufactured by Crystalite Products Corporation. system, of course, the downward system is most successful if the auditorium can be divided into divisions, each ventilated as a unit. These, then, are some of the important considerations in the construction of an auditorium that is fundamentally adapted to the business of motion picture exhibition. The better architects are aware of what a fine theatre needs and there are engineers in every branch of theatre construction to work out his problems. But because every theatre is built within the limits of a certain cost, even the expert sometimes feels justified in passing over the fundamentals in favor of the more apparent attractions of a theatre, such as the decorative features. But these, even structurally, are generally superficial, while the departments of a theatre building which are most directly and basically concerned with successful operation are of its very bone and sinew, making changes either impossible or exceedingly expensive. Manager Claims Third Dimension in Screen For Sound Projection Thomas D. Soriero, managing director of the Rochester theatre, Rochester, N. Y., announces that in association with Michael J. Mungovan, mechanical expert at the house, he has invented a new screen which can be used with sound projection and which produces the effect of depth in pictures. The invention, says Mr. Soriero, is the result of two years of experimentation. The screen is called the Relaxaphone. According to Mr. Soriero, the new screen has been approved by Western Electric. He claims that in sound projection, "it is impossible to distinguish" the projected music from an orchestra in the pit. Seeks Indemnity When Theatre Cost Increases Indemnification to the amount of $13,000 was asked at Columbia, Mo., by T. C. Hall, Moberly, Mo., millionaire, against the Union Indemnity Company, which gave bond for the Moore & Morris Construction Company, of Kansas City, the contractors for the Varsity theatre at Columbia, owned by Mr. Hall. In the process of building the theatre the contractors failed financially and Hall completed the theatre himself at the expense of approximately $13,000 more than the contract price. He now seeks that amount from the bonding company which signed the bond for the contractors. inted on heavy poster ip to 36"xl0 ft., in 5 or more flashy colors and beautifully Airbrushed. There are no extra charges — Workmanship Guaranteed. Write for prices on other size on paper or muslin. ONE DAY SERVICE GUARANTEED H. DRYFHOUT 736 S0.WABASH AVE CHICAGO ILL PRICES DO NOT INCLUDE POSTAGE Combination System PATENTED COOLING — HEATING NOW any Theatre — New or Old — can have the advantages of Supreme Cooling and Heating. One moderate investment in a Supreme System makes you independent of weather conditions — as' sures positive summer cooling and equally positive Winter Heating and Ventilation. Consider the advantages of having your Theatre delightfully Cool in Summer and cozy and comfortable in Winter — then get the full details on the Supreme System. Quick, uniform heating, no drafts, no aisle space occupied, no danger of freeze-up, perfect Winter Ventilation, positive Summer Cooling and economy in both operation and maintenance. These features are found only in the Supreme System. ■The SUPREME Cooling Blow*1 er — 6 part of the combination system. The most powerful and effective unit of its type on the market. Note the variable » speed feature. «■ Use Your Present Cooling System If you have a Cooling System, Supreme Heating can be combined with your present Cooling Blower easily and inexpensively. In writing for details, specify make of your Cooling Blower and send sketch showing location. State also, if your present Cooling Blower has variable speed control. •The SUPREME Boiler Plate Steel Heater — gat tight and unconditionally guaranteed. An important part of the SU' PREME combination system. > Buriu all fuels economically. > (MAIL TODAY SURE) SUPREME Heater & Ventilating Corp. Saint Louis, Missouri Send complete information about your heating and Cooling System. (Name) Size Theatre (Address) Capacity (City) Have you a cooling system (State) What make