Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
0001146
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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48 BETTER THEATRES SECTION OF December 22, 1928 Beilerfkulm Published Every Fourth Week by Quigley Publishing Company Publication office: 407 So. Dearborn St., CHICAGO, U. S. A. Martin J. Quigley, President Edwin S. Clifford, Secretary George Clifford, Asst. Treasurer Member Audit Bureau of Circulation! Copyright, 1928, by Quigley Publishing Company All editorial and business correspondence should be addressed to the Chicago office Other publications: The Chicagoan and Polo, class journals; and the following motion picture trade publication in addition to Better Theatres, published as a supplement to Exhibitors Herald and Moving Picture World: The Buyers Index, Semiannual. Whole Vol. 93, No. 12 (Vol. 36, No. 2) December 22, 1928 The Auditorium of Your Theatre THE auditorium has always been an outstanding factor in your business of giving the public motion picture entertainment. With the growing interest in sound the auditorium takes on new significance. For that reason, and to serve those who are building or remodeling Better Theatres in this issue presents a comprehensive article on this subject. Leading theatre architects were consulted in the preparation of this thesis. Sound Installations In the Theatre TWO weeks ago Exhibitors Herald-World pubLished exclusively and for the first time a list of sound installations made throughout the country by Western Electric. Amplifying this important report, is a list of additional sound installations made by Western Electric and other companies published in this issue of Better Theatres. In the first list published there were more than 800 theatres, ranging in size from 600 to 5,000 seats. Such a list is concrete evidence of the great market for modern theatre equipment not alone sound, but all equipment which tends to encourage increased attendance. Better Theatres launches in this issue the department, "Sound in the Theatre," which will be an extension of the weekly department in the Herald-World, "Sound Pictures." This new department will publish all the latest news concerning sound equipment, both non-synchronous and synchronous. While on the subject of sound, Better Theatres calls to the attention of its readers the campaign which the Herald-World is now conducting to select a suitable name for the talking motion picture. This subject is of vital interest to every one concerned with motion pictures, whether he be exhibitor, producer, distributor, manufacturer or equipment distributor. Something Novel in Screens WITHOUT knowing the practicality of the plan, Better Theatres presents in this issue a new form of theatre interior, feeling that in its presentation it offers the trade a thought for consideration. In this new theatre there are four screens, one white and three black. According to the architect, this offers the exhibitor an opportunity to change interior effects and to throw a picture much larger than is ordinary. This theatre will be opened in January, and then Better Theatres will report on whether or not it can be put to practical use. "Better Theatres" Welcomes These New Advertisers Crystalite Products Corporation, 1708 Standard avenue, Glendale, Cal. This firm makes changeable letters. These are for use on marquees, program signs and announcement boards. Kooler-Aire Engineering Corporation, 818 State Lake building, Chicago. This firm announces a new ty pe of air-conditioning product for theatres. Littleford Brothers, 501 East Pearl street, Cincinnati, O. Manufacturers of Horn Towers, for use with installations of sound equipment in theatres. Orchestrola Sales Company, Room 2, 1508 Davenport street, Omaha, Neb. This firm makes and sells a wide range of records for sound effect devices. Racon Electric Company, Inc., 18-24 Washington Place, New York City. This firm makes Racon Horns. Especially adapted for sound picture installations. Samson Electric Company, Canton, Mass. Manufacturers of amplification equipment for use with every kind of sound reproducing device. Silver-Marshall, Inc., 817 West Jackson boulevard, Chicago. Producers of all kinds of amplifying apparatus in connection with sound reproduction. A MERRY CHRISTMAS AND A HAPPY NEW YEAR