Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

64 BETTER THEATRES SECTION OF December 22, 1928 Beautiful Color Effects with^J^? Color Hoods Color Hoods (or 10 to 500 Walt Lamps Furnished in all colors and for either one or twotone color effects. RECO color lighting equipment will last indefinitely. Write for our bulletin No. 76 2651 W. Congress St. Chicago, 111. THEATRICAL. Send for J.R£lancy> Catalogue SyracuseN.Y GRIFFIN FILM CEMENT For Studios, Film Exchanges and Motion Picture Theatres. Patches made with this cement will not dry out, buckle up or pull apart. Especially suited for Movietone projection. Vitaphone and Writi for descriptivt circular. Manufactured by F. B. GRIFFIN Oshkosh, Wis. THEATRE (□J equipment to'fr New and Used Wo Pay Highest Prices for Used Projee Ileal Machines Opera Chairs, eta. Moat complete stock In Yf n-.U»a V 8. MotIiui Picture Machines, hn.ni. Booths. Opera Chair*. HpotllghU. Ktrreoptlroni. , J I Film Cablnris. I'orUble H r-f ^ Projectors. M. 1". Cameras. Generator Sets. hP ReAVctlng Are Lamps. Carbons. Tickets. w Mazda Lempa and Supplies. IToJertloii Machine* repaired and orerhaulcd. Repair parts for all makai opera chairs Attractlre 3 x 10 ft. muslin banners II V: on paper 50 oenu. Everything lor the Theatre. Write lor Catalog "H" Mnvii Stn>ply Co., 81 1 Wubii-h Ave, Chicago Remodeling That Made Profits (Continued from page 46) chored with a specially designed device which is fastened to the steel trusses and concrete fire wall. This enormous display, according to Parker, gives the relatively small theatre an even "break" with the larger houses for the patronage of the transient trade. The ticket booth ,is a work of art itself. This received the special attention of Parker, who attempted to make every feature of his theatre seem rich and prosperous. The outside surface is of handpainted tile and hammered bronze. A new projection room was built into the balcony. This according to projectionists, is one of the best in the city and is so arranged that those in charge have complete and almost instantaneous control over the Vitaphone batteries, which are located overhead. The arrangement of exits along the entire length of the foyer has added greatly to the mechanics of the theatre. The house is small, having only 1,000 seats, yet Parker has been able to handle 1,600 patrons between 6 and 10 p. m., without difficulty. The actual cost of remodeling this theatre was about $175,000. Even though this seems a large sum to spend on a house which has such a small seating capacity, it is fully $100,000 less than it would have cost if the old Majestic had been removed and a building of equal beauty erected in its place. Besides the saving of this amount, Parker has the advantage of about $1,600 per month income from the rents paid by the stores which occupy a portion of one side of the building. A new city ordinance prevents the owner of a theatre building leasing any part of it for store rooms or offices unless such places existed in the building at the time the ordinance was adopted. Four Screens One Theatre (Continued from page 11) the stage — will find himself in a hall resembling the inside of an ordinary camera with the bellows extended. He will be facing, as the photographic film does, the camera's shutter. "The walls of the theatre are parallel, but he will not see them, for, placed out from each of them, is a black screen that spans the entire hall, running at an angle to meet the stage arch. These two black screens are 55 feet long and 20 feet high. "They are joined overhead by another black screen that shuts off the entire ceiling and slopes down to meet the top of the stage arch. It is 55 feet long, 38 feet 6 inches wide at the back, and 27 feet 6 inches wide at the stage arch. "The whole, funnel-like theatre is thus one huge four-sided screen. The picture, Mr. Kiesler says, can be thrown on all four screens at once so that the spectators themselves are suddenly and literally immersed in the drama that is being played. In a war film, for instance, this theatre would allow him to see long lines of trucks, as in 'the Big Parade,' running down the screens at his side and airplanes flying over his head on the ceiling screen while the personal drama was being enacted on the saucer screen on the stage. "Another possibility claimed for the new theatre is that, by throwing slides on the three black screens, the architecture of the house can be transformed in the twinkling of an eye into the appropriate setting for the drama that is being concentrated on the white screen." CIRCUS H€RRL0J PPOGRWf 0RT6$PO5T6RJ EXHIBITORS Printing Service 711 South Dearborn Street CHICAGO, ILL. £ S T J I Keep your 1 Simplex I cool with a J ' "BEST" HEAT Shield x\ Your dealer \ V \-»\ V has them Price $3.00 '«> Best Devices Co. v Film Bldg. Cleveland -. Ohio BRASS BRONZE STEEL RAILINGS Ornamental Bronze Work Grilles Wickets ZERO VALVE & BRASS CORP. 634 Fourth St. Buffalo, N. Y. Quiet Electric Ventilator Good ventilation makes business good. Ventilators for all your fresh air requirements. Write for catalog Lakeside Company 223 Main St. Hermanaville, Mich.