Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
0001173
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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There Is No Substitute for Circulation! Numbers count. In a compact trade field like the motion picture industry they tell the whole story. Fancy analyses of "buying power" are not a substitute; coverage of the field from the Roxy in New York to the smallest theatre in the smallest town in the country is what the advertisers in this field require. Quality circulation is important, but when a publication covers its entire field it has all of the quality, as well as all of any other kind of circulation there is. 1 HE greatest circulation means, at the same time, the best. As the whole trade knows, EXHIBITORS HERALD-WORLD and BETTER THEATRES have the greatest circulation which has ever existed, now or previously, in the motion picture industry. And every subscription making up the grand total of 12,819 is paid for — which fact is eloquent proof of the standing, prestige and reader-interest of the HERALD-WORLD and BETTER THEATRES. And — most satisfactorily to advertisers — every circulation claim of the HERALDWORLD and BETTER THEATRES is backed up by the unchallengeable proof of the Audit Bureau of Circulations.* — Martin /. Quigley "The HERALD-W ORLl) is the only motion picture Hade publication which is a member of the Audit Bureau of Circulations.