Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
0001189
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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WHILE THE CITY SLEEPS (Capitol, New York) Weather didn't boost picture house receipts. In only one case was there real offensive "While The City Sleeps." Leader of street and holding over. SHOW PEOPLE (Warfield, Frisco) Rated one of the best entertainments in months. Jumped gross. SHOW PEOPLE (Chicago, Chicago) Jumped to $50,000. WHILE THE CITY SLEEPS (LoeW's, Toronto) Opened with a rush. Film played silent here, but the Chaney name drew. WHILE THE CITY SLEEPS (Century, Baltimore) Got back in stride with "While The City Sleeps." Chaney a favorite and picture liked. DANCING DAUGHTERS (Egyptian, Los Angeles) This product just natural b. o. WHILE THE CITY SLEEPS (State, Syracuse) Brought house back into paying class. EXCESS BAGGAGE (LWs, Toronto) Took town leadership. Excellent. DANCING DAUGHTERS (Capitol, New York) At $189,750 for two weeks "Daughters" now holds top for any picture that ever lingered here a fortnight. Weather didn't help other places, but didn't keep them out here. DREAM OF LOVE (Oriental, Chicago) Trend of better pictures here helping. Jumped to $46,500. MASKS OF THE DEVIL (Palace, Washington) Big week! WHITE SHADOWS (Roosevelt. Chicago) Started importantly, and bettered it second week. MASKS OF THE DEVIL (Hennepin, Minneapolis) Gilbert magnet. Second biggest house in year. SHOW PEOPLE <F,/th Ave., Seattle) Best in town. Started off at great clip. WEST OF ZANZIBAR (State, Nexv Orleans) Chaney remains corking card. WEST OF ZANZIBAR (State, Syraeuse) Within few dollars of "Masks of the Devil." Ch aney on par with John Gilbert as drawing card here. WEST OF ZANZIBAR (State, Prov ince) One of Chaney 's best. ALIAS JIMMY VALENTINE Astor, New York) Led the talking arrivals. Excellent. WHITE SHADOWS IN THE SOUTH SEAS Direct from 5 smash months on Broadway at $2. Extended runs ! Baltimore 3 weeks. Chicago 6 weeks. Los Angeles, Frisco, Milwaukee, etc. WHILE THE CITY SLEEPS Rated by trade consensus as the best Lon Chaney draw of past few years. Buffalo, Minneapolis, Boston and everywhere it's record biz. MASKS OF THE DEVIL Hear those flappers flap. Sensational business nationwide. And oh boy, M-G-M has just signed Jack Gilbert for more box-office fun! A LADY OF CHANCE Perfect vehicle for the perfect star. It's full of pep and young ideas, the kind they like to see beautiful Norma Shearer in! ALIAS JIMMY VALENTINE Solid sell-out at $2 since it opened at Astor on Broadway. William Haines' best! Great as a Talker— smashing silent drama too! You'll like this number! DREAM OF LOVE Grand title! Joan Crawford, starring. Directed by Fred Niblo of "Ben-Hur" fame. It's another Big One from the M-G-M showmanship boys. ^uu* > THE FLYING FLEET ' f The last word in aviation thrills ! Plus handsome Ramon Novarro. Directed by George Hill of "Tell it to the Marines." A pippin, gents ! WEST OF ZANZIBAR Meet Mr. Chaney in his most fascinating role since "Road to Mandalay." "West of Zanzibar" is the kind of ^o**!' Chaney thriller that made him the biggest! A WOMAN OF AFFAI The trio that made "Flesh and the Devil," Gilbert-Garbo and Clarence Brown have made the picture about which you'll hear nothing else but in 1929! HITS! HITS! HITS! AND MORE COMING