Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000447
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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November 3, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 21 A Trade Paper Truly Representative of the Character and Scope of the Motion Picture Industry — EXHIBITORS HERALD-WORLD NOT on the insecure basis of Broadway chatter, but on the sound basis of facts, Exhibitors Herald and Moving Picture World stands supreme and preeminent among the trade publications in the motion picture field. FIRST, in circulation — genuine paid circulation, evidencing the willingness of the reader to pay for value received, and not throw-away distribution in which the advertising salesman magically "thinks of a number" when he is called upon for a circulation statement. FIRST, in character, honesty and reliability — without cheap compromises with petty manipulators in the trade — without blackmail or bravado — ^without fear of the biggest or disrespect for the smallest. FIRST, in news of the business and box office information — without the imholy puff and blurb and without cheap adulation dictated by advertising appropriations. FIRST, in service departments which lighten the complex burden of managing a theatre. FIRST, in the estimation of 12,819 subscribers who pay for the Herald-World and consider it a better bargain than getting the other papers gratis. — Martin /. Quigley