Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000725
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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November 24, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 63 HEY, FELLOWS! 7 Do you realize that we have been overlooking a very important matter, many of us have, by not reporting on pictures to WHAT THE PICTURE DID FOR ME? We have been reading the reports from the other boys and have been getting a world of good out of them but have failed to do our part. I for one am guilty, and I feel like we fellows who have not been reporting have been snitching a little. Let's all resolve to make up for our delinquency and send in our reports hereafter so the other boys may be benefited as we have been. Let's report truthfully also. Let's not let our reports be influenced by prejudice. If the picture is good let's give it a boost. If it is bad let's say so, but let's do it in a gentlemanly manner so that our reports will carry conviction. As we understand it, the HERALD-WORLD wants all the reports they can get. Let's swamp them until they will holler enough, and when Jenkins in his colyum reports a picture as good and we find it bad let's rip the hide off of him. Are you with me? Come on let's go. ONE OF THE DELINQUENTS THE GAUCHO : Douglas Fairbanks— Very fine picture that is miglity good entertainment. Money was spent for production in such a manner that it sticks out all over the screen. Ten reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. — General patronage. MY BEST GIRL: Mary Pickford— October 16-17. A good picture — liked by all. The star is a good drawing card. Seven reels. — Mrs. C. Knox, Star theatre. Villa Grove, 111. — General patronage. THE GAUCHO: Douglas Fairbanks— Fine production. Fairbanks especially good in this. Gets some extra business. — J. L. Seiter, Selma theatre, Selma, Cal. — General patronage. TOPSY AND EVA: Duncan Sisters— October 26. Burlesque on poor Uncle Tom. My audience told me they did not like it. I thought it was funny. So bad it was good. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. Universal GREASED LIGHTNING: Ted Wells— 61%. October 18. This is the average Western, and it completes our complete service contract with Universal. Permit me to recommend Universal's complete service contract to all small town theatres. You needn't be afraid of it. They have an excellent variety, some excellent pictures, some medium, but not any that were rotten. I'll try the complete service again later, but for a while we will have Paramount and F B O. Five reels. — H. B. Grice, Aiken Mills theatre, Bath, S. C. — General patronage. QUICK TRIGGERS: Fred Humes— 55%. October 11. Didn't see it. Five reels. — H. B. Grice, Aiken Mills theatre, Bath, S. C.— General patronage. HOUND OF SILVER CREEK: Dynamite— 71%. October 15. That's the best percentage out of the last twenty-seven pictures. That speaks well for the dog, and not so well for the human actors. I'll bet they are jealous of the dog. And just recently I told a salesman our people did not like dog pictures very much. I was wrong, all wi-ong. Five reels. — H. B. Grice, Aiken Mills theatre, Bath, S. C— General patronage. ANYBODY HERE SEEN KELLY: Special cast— 65%. November 11. A dandy picture for the small town. Has real entertainment value. Pictures that cost twice as much are not half as good. Six reels. — O. A. Halstead, Cozy theatre, Duchesne, Utah. — General patronage. THE NIGHT BIRD: Reginald Denny— 55%. October 26. Went over very good. Denny is a prize fighter in this and has quite a time in the ring. I find there are a lot of people who like to see this prize fight stuff. Seven reels.— O. A. Halstead, Cozy theatre, Duchesne, Utah. — General patronage. WE AMERICANS: George Sidney— November 1-2. This is a very good picture. In fact, this is the best picture I have ever played of Universal's. I wish they would make more like this. Eight reels.— Mrs. C, Knox, Star theatre. Villa Grove, 111.— General patronage. THE THIRTEENTH JUROR: Francis X. Bushman— Very good drama, pleased our patrons immensely.— J. L. Seiter, Selma theatre, Selma, Calif. — • Genex-al patronage. A HERO FOR A NIGHT: Glenn Tryon— October 23. Just too silly to play. Several walked out on this. If this Tryon boy thinks he is a comedian, then he has another thought coming. Didn't gross film rental. Six reels. — Mrs. C. Knox, Star theatre. Villa Grove, 111. — General patronage. UNCLE TOM'S CABIN: Special cast— The biggest attraction of the year. The picture is there, so step plenty. This picture played three days in the rain to business far above the average on big productions. Be sure to use a school tie-up on it. — Russell Armentrout, K. P. theatre, Pitfisfield, 111.— General patronage. 13 WASHINGTON SQUARE: Special cast— October 19. Very good program picture. Six reels. — ^Mrs. C. Knox, Star theatre, Villa Grove, 111. — General patronage. UNCLE TOM'S CABIN: Special cast— 60%. September 2-7-8. A very good production' that failed to click as it should have at the box office. Really one of the best pictures I have ever played. Twelve reels. — J. C. Kennedy, Empress theatre, Akron, la. — General patronage. TRICK OF HEARTS: Hoot Gibson— 50%. A fine picture. Better than the average. Good comedy. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE CAT AND CANARY: Laura LaPlante— Well, we cannot say that this was anything big. It held the interest more or less and created a shiver in the kids and other persons who feel that way when look ing at a spook picture. Cast was superb, no fault to find with any of them, photography good, plot very old, and at one time in the pietui-e it is put up square to the audience that the arch villain is one of two men — it is the scene where one says to the other, "Well, what are you doing here?" From that incident on, many people lost interest in the story. Taken as a whole, it is a good program picture, but in this day of punk pictures this is not a special, for it takes a real good picture to be a special nowadays in the eyes of the tired picture audience. Eight reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. TRICK OF HEARTS: Hoot Gibson— October 20. Had fair crowd. Better watch out. Hoot fell down on this one. Six reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. THE CHEERFUL FRAUD: Reginald Denny— 40%. October 18. One of the old pictures that is just fair. 90 shades below "That's My Daddy" ; this I consider the star's best. Print good. Six reels. — Stephen G. Brenner, Eagle theatre, Baltimore, Md. — General patronage. SHIELD OF HONOR: Neil Hamilton— October 27. A very good show for Saturday night. Six reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. MIDNIGHT ROSE: Lya de Putti— November 5-6. The greatest mystery picture of the year — the mystery being why it was ever made. This ^picture with a Buster Brown comedy and a Paramount novelty made a program that smelled to high heaven. Six reels. — J. S. Walker, Texas theatre. Grand Prairie, Tex. — Small town patronage. THE CHEERFUL FRAUD: Reginald Denny— This was shown election night and a big crowd was present, as election returns were thrown on the screen. The crowd was in good humor and enjoyed both the picture and the returns. Give our regards to your traveling reporter and tell him the next time he places his mazuma on Al to put his ear to the ground, because nearly everyone on earth knew it was going to be Herb except our good friend Jenkins. Seven reels. — Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. Warner Bros. STATE STREET SADIE: Special castJust another underworld picture. No better than a hundred others just like it. In fact, it very closely resembles "The Girl from Chicago," made by the same company with the same stars last season. However, it is not quite as good a picture. Did not draw for me. Six reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. ■ — General patronage. THE LITTLE SNOB: May McAvoy— 25%. October 30. A good program picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE COLLEGE WIDOW: Dolores Costello— 55%. November 3. Bad roads held down the attendance on this, but it pleased those who did come out. Six reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kans. — Small town patronage. THE CRIMSON CITY: Special cast— 20%. October 31. A good program picture. Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. A RACE FOR LIFE: Rin-Tin-Tin— 45%. October 25. Good picture, but the dog is far from what he was. Box office very mild. Print fair. Six reels. — Stephen G. Brenner, Eagle theatre, Baltimore, Md. — General patronage. State Rights WILD BILL HICKOK: William S. Hart— 65%. October 25. Re-issue. Any transient trade house should grab this as it is a very good Western for the action fans, and star will bring them out, the old folks who remember him. Print new. Six reels. — Stephen G. Brenner, Eagle theatre, Baltimore, Md. — General patronage. SOME PUNKINS: Charles Ray— 30%. October 22. This is a very good picture with the star back in the role that made him famous. Patrons want action and stories with pep today and the result was a downright flop on this picture. Print good. Six reels. — Stephen G. Brenner, Eagle theatre, Baltimore, Md. — General patronage. THE SILENT TRAIL: Bob Custer85%. October 27. The first Custer since he left F B O, and boy, they sure came out strong to see him, but the picture is only fair. It will please them just the same. Give this star good stories and he will knock Mix cuckoo at the box office. Print new. Five reels. — Stephen G. Brenner, Eagle theatre, Baltimore, Md. — General patronage. Serials HAUNTED ISLAND: (Universal) Jack Daugherty — No. 7. Just another serial. Two reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. MASKED MENACE: (Pathe)— Larry Kent— On the seventh episode and going over better than any serial I have used for a long time. Good scenery and good story. Mystery element seems to be holding up good. Two reels. — E. Greenhalgh, Greenhalgh theatre, Ferron, Utah. — Small town patronage. TARZAN THE MIGHTY: (Universal) Special cast — The biggest attraction in the history of serials. Better than "The Riddle Rider" and "The Green Archer" combined. At our house in Barry, 111., it is necessary to run an extra show to handle the crowds. At our house in Pittsfield— Well ! Well !— Russel Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. Short Features TIFFANY-STAHL LISTEN CHILDREN: Lloyd Hamilton— Fair. Two reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. — General patronage. AT IT AGAIN: Mermaid— Good. Two reels.— P. G. Vaughan, Sun theatre, Kansas City, Mo. — General patronage.