Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Page scan 0001007 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
0001007
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 08, 2024
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December 15, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 13 owe When you are selling something the public wants to buy That's The Product To Advertise. United Artists Pictures and Personalities Are The People's Choice for the best in screen entertainment. DOLORES DEL RIO in "Revenge" II with dialogue ^'^^singinQ VILMA BANKY in "The Awakening" GLORIA SWANSON "Queen Kelly" D. W. GRIFFITH'S "Lady of the Pavements" CHARLIE CHAPLIN "City Lights" HERBERT BRENON'S "Lummox" DOUGLAS FAIRBANKS "The Iron Mask" HENRY KING'S "She Goes to War" Silent or with Sound RONALD COLMAN in '"The Rescue" RONALD COLMAN and VILMA BANKY in "Two Lovers" JOHN BARRYMORE in ERNST LUBITSCH Production and "Tempest" D. W. GRIFFITH'S "The Battle of the Sexes" REX INGRAM'S "The Three Passions^ Each Picture Sold Individually on Merit