Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

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The Independent Film Trade Paper EXHIBITORS HERALI ^ MOVING PICTURE WORLD Home Office: 407 So. Dearborn St. Chicago IN THIS ISSUE HeraldWorld launches drive to select suitable name for new art — the Sound Picture; this new problem demands immediate attention, says Martin J. Quigley; Herald-World and professors of country's universities and colleges suggest words which reflect properly and appropriately the dignity and importance of the talking picture. COMPLETE INDEX TO CONTEjNTS NEWS 22 All-Talking Paramount pictures go to exhibitors in next six months; Four complete show units and 50 talking shorts on releasing program. United Artists' sales leaders in Chicago for first convention — Jerome Beatty resigns as advertising and publicity director of First National. A man with an even keel — An article on Joseph L. Schnitzer, new president of F B O — Silvermans are denied Fox sound versions for Phonofilm use. Good chain manager reflects company policy, says one theatre executive in commenting on "A Manager's" article on "What's wrong with the operation of theatre chains." FEATURES Service Talks by T. O. Service 53 Los Angeles by Douglas Hodges 40 Pictorial Section 27 Quick Reference Picture Chart 54 Letters from Readers 58 Broadway 24 DEPARTMENTS Sound Pictures 36 The Studio 40 Short Features 43 Presentation Acts 44 The Theatre 51 Classified Advertising 57 Chicago Personalities by J. F 66 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Robert Morton Organ, Eastman Kodak, Educational, Paramount, Fox, Tiffany-Stahl, Warner Brothers, Pathe, Frank Wilson, General Talking Pictures, United Artists, First National, Orchestrola Sales Company, F. E. Shipley, Automatic Ticket Register, Amkino, United Studios. PRESENTATIONS— DeSylva-Brown & Henderson, Inc., Cecil Davidson, Paul G. Davis, The Lucky Boys, Ted Leary, Harold J. Lyon, Doc Webb, Albert F. Brown, Roy Dietrich, Billy Randall, Henri A. Keates, Brooks Costumes, Ransley Studios, Ross and Edwards, Gene Sheldon, Ben Ross, Sam Silver. CHICAGO 407 South Dearborn St. Telephone Harrison 0036-37-38 Cable Address: Quigpubco EDWIN S. CLIFFORD, General Manager JAY M. SHRECK, Managing Editor GEORGE CLIFFORD, Business Manager EUNEST A. ROVELSTAD, News Editor LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754 DOUGLAS, HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEtF YORK 565 Fifth Avenne Telephone Vanderbilt 3612-3613 JAMES BEECROFT, New York Advertising Manager PETER VISCHER, Neta York Editor LONDON THE BIOSCOPE (J. Caboum, Editor) Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES United States and its possessions, Canada and all countries of the Americas — $3.00 per year; Great Britain and its colonies — £1 per year. Other foreign countries — $5.00 per year. Single copies — 25 cents. Advertising rale cards and Audit Bureau of Circulations statements furnished upon appUeaUoa.