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The Independent Film Trade Paper
EXHIBITORS
HERALI
^ MOVING PICTURE
WORLD
Home Office: 407 So. Dearborn St. Chicago
IN THIS ISSUE
HeraldWorld launches drive to select suitable name for new art — the Sound Picture; this new problem demands immediate attention, says Martin J. Quigley; Herald-World and professors of country's universities and colleges suggest words which reflect properly and appropriately the dignity and importance of the talking picture.
COMPLETE INDEX TO CONTEjNTS
NEWS
22 All-Talking Paramount pictures go to exhibitors in next six months; Four complete show units and 50 talking shorts on releasing program.
United Artists' sales leaders in Chicago for first convention — Jerome Beatty resigns as advertising and publicity director of First National.
A man with an even keel — An article on Joseph L. Schnitzer, new president of F B O — Silvermans are denied Fox sound versions for Phonofilm use.
Good chain manager reflects company policy, says one theatre executive in commenting on "A Manager's" article on "What's wrong with the operation of theatre chains."
FEATURES
Service Talks by T. O. Service 53
Los Angeles by Douglas Hodges 40
Pictorial Section 27
Quick Reference Picture Chart 54
Letters from Readers 58
Broadway 24
DEPARTMENTS
Sound Pictures 36
The Studio 40
Short Features 43
Presentation Acts 44
The Theatre 51
Classified Advertising 57
Chicago Personalities by J. F 66
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Robert Morton Organ, Eastman Kodak, Educational, Paramount, Fox, Tiffany-Stahl, Warner Brothers, Pathe, Frank Wilson, General Talking Pictures, United Artists, First National, Orchestrola Sales Company, F. E. Shipley, Automatic Ticket Register, Amkino, United Studios.
PRESENTATIONS— DeSylva-Brown & Henderson, Inc., Cecil Davidson, Paul G. Davis, The Lucky Boys, Ted Leary, Harold J. Lyon, Doc Webb, Albert F. Brown, Roy Dietrich, Billy Randall, Henri A. Keates, Brooks Costumes, Ransley Studios, Ross and Edwards, Gene Sheldon, Ben Ross, Sam Silver.
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