Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Page scan 0001154 from Exhibitors Herald and Moving Picture World

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
0001154
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 08, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

30 BETTER THEATRES SECTION OF December 22, 1928 V .A. KAMIN (IH) 1 . RADIOGRAM «xfMn W913S T.R.l-OWENTHAU(XO) ,0H.. CO«P«. «SCO. GESmTOH WOKHNG EXCJT^^^ ^^^IPATED STOP FUEL AIDED IS i-K BEBfflER And it will "work exceptionally well in your theatre *5 Radio Operator Berkner flashes the first news of the Kohler Electric Plants with the Byrd Antarctic Expedition. A very satisfactory report— the 5-K.W. plant on the City of New York is "working exceptionally well . . . fuel consumption below that anticipated." This is interesting information to theatre owners. The fact that five Kohler plants were chosen to accompany Commander Byrd is a significant indication that these plants must possess a noteworthy degree of dependability — and that is important to theatre owners as well as to polar explorers. Every motion picture theatre needs a reliable auxiliary source of electric current as insurance against the failure of city current — insurance against revenue loss from a "dark house," in The Byrd Antarctic Extedi I tion has S Kahler Electric I Plants KOHLER ELECTRIC PLANT Model S4 IS K. W.; 110 Volt D. C. Other Models: IV2. 2. and 10 K.W. D. C. and 5 KVA, Alternating Current surance against the danger of panic. The Kohler Electric Plant provides full coverage to protect against these hazards. This capable machine, as installed in many theatres, cuts-in automatically the moment the regular current stops. No need to go to the plant to start it— standard 110-volt Kohler Electricity is instantly available to light the projector, aisles, lobby, ticket booth, and other vital 1 points. Kohler Electric Plants entirely dispense with the usual large storage batteries. They are quiet, economical, safe— approved by the National Fire Underwriters' Laboratories. There are models for large or small theatres; also for rural houses which have no city current. Mail the coupon below for detailed information. Kohler Co. , Founded 1873, Kohler, Wis. Shipping Point, Sheboygan, Wis. BRANCHES IN PRINCIPAL CITIES ALSO MANUFACTURERS OF KOHLER OF KOHLER PLUMBING FIXTURES KOHLER OF KOHLER Electric Plants Automatic— 110 Volt D. C— No Storage Batteries Kohler Co., Kohler, Wis. — Please send nie information about the Kohler Electric Plant. Name Street BT 12-22-28 City, State Use in which interested.. Sound Installations The tendency among theatres both large and small, throughout the country is to modernize. Evidence of this encouraging situation is found in the many sound equipment installations reported by leading manufacturers. Western Electric Film and Disc Sound Devices Western Electric equipped 30 houses with film and disc sound devices for the week ending December 1. The total seatingcapacity of these 30 houses is 38,323, giving an average seating capacity for the theatres of 1,596. The total number of theatres equipped with W. E. equipment totaled 903 at the end of this week, re_p.resenting a total seating capacity of 1,457,494. The list of theatres wired for the week ending December 1 follows: List of theatres in which Western Electric sound projector equipment was installed during the week ending Saturday, December 1, 1928. Smoot theatre, Parkersburg, Va., film and disc, 921 seats. Palace theatre, Muscatine, la., film and disc, 751 seats. Princess theatre, Springfield, 111., film and disc, 1,086 seats. Keith Albee theatre, Huntington, W. Va., film and disc, 2,860 seats. Capitol theatre, Wheeling, W. Va., film and disc, 2,800 seats. Boulevard theatre, Baltimore, Md., film, and disc, 1,500 seats. Revere theatre, Revere, Mass., film and disc, 1,714 seats. Mesa theatre, Los Angeles Cal., film and disc, 1,459 seats. Uptown theatre, Kansas City, Mo., film and disc, 2,050 seats. Regal theatre, Chicago, 111., film and disc, 2,866 seats. Peoples theatre, Chanute, Kansas, film and disc, 935 seats. Arcadia theatre. Temple, Tex., film and disc, 936 seats. State theatre, Winona, Wis., film and disc, 1,200 seats. State theatre, Eau Claire, Wis., film and disc, 1,252 seats. Pantages theatre, Portland, Ore., film and disc, 1,724 seats. Pantages theatre, Seattle, Wash., film and disc, 1,470 seats. Capitol theatre, Rome, N. Y., film and disc, 2,300 seats. Broadway Strand theatre, Chicago, 111., film and disc, 1,580 seats. Electric theatre, Kansas City, Kan., film and disc, 1,969 seats. New Frolic theatre, Jacksonville, Fla., film and disc, 769 seats. New theatre, Blackwell, Okla., film and disc, 750 seats. Virginian theatre, Charleston, W. Va., film and disc, 954 seats. Fisher theatre, Detroit, Mich., film and disc, 2,711 seats. Adams theatre, Detroit, Mich., film and disc, 1,766 seats. List of theatres in which non-synchronous W estern Electric equipment was installed during the week ending Saturday, December 1, 1928. North Park theatre Bufifalo, N. Y., 1,442 seats. Strand theatre, Parkersburg, W. Va., 870 seats.