Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
00013
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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January 5, 1929 EXHIBITORS H ERALD -WORLD 5 the DOCTOR'S SECRET AXD ALL-TALKIXG UNIT. A 100 c talking feature picture from J. M. Barrie's celebrated stage hit, "Half : an Hour". With Ruth Chatterton, H. B. Warner, John Loder, Robert Edeson. Directed by William de Mille. Plus BORR.AH MLNNEYITCH and his Musical Rascals in de luxe jazz short. Plus "JUST ONE WORD", novelty playlet produced by Joseph Santley. Sound picture only. REHIND THE GERMAN LINES Jirect from successful long run at Rialto Theatre, N. Y. German war secrets from behind the lines revealed for first time I.' n official film photographed in actual battles. Ufa Production. Synchronized with great music score and effects. Also nailable silent. SHORT FEATURES lie class of the market ! BOBBY VERNON in "Why Gorillas Leave Home". BILLY DOOLEY in "Happy Heels". "aramount-Christie Comedies. Two releases each of the popular KRAZY KAT and INKWELL IMPS Carbons. Two ssues weekly of PARAMOUNT NEWS, the industry's leading news reel. NATIONAL NEWS campaign starting January 1st in 700 PAPER ADVERTISING tewspapers in 400 key cities, reaching iCO:000,000 readers! Containing name and date of theatre playing "Interference"'. Idling Paramount's amazing talking picture pro^-'m to audiences in advance. (paramount (pictures HEADQUARTERS 1929 MOTION