Exhibitors Herald World (Jan-Mar 1929)

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THE GREATEST MIRACLE IN 1928 YEARS Now add the living voice of VITAPHONE — first, finest, and most famous of all Sound accomplishments — to the supreme Star, Story, and Production values of FIRST NATIONAL PICTURES . . . Never has such a staggering sum of Box-Office Assets been placed before the exhibitors of motion pictures! First National Players so popular you can fill your theatre on their names alone . . . First National Stories so stupendous you'd grab them, Vitaphone or SILENT . . . ADD TO THESE THE TREMENDOUS FORCE OF VITAPHONE, AND YOU HAVE A BUY THAT'S IRRESISTIBLE! Beginning immediately, every new First National Picture that is put in work will be produced via Vitaphone. Every time you book a First National Picture you can advertise a Vitaphone Picture! * * * In the minds of America's millions, "Sound" IS "Vitaphone". In the hearts of America's millions, First National Pictures and First National Stars have been rooted deep by 1 1 years of glorious achievement. By their union First National attains the Pinnacle of Box-Office Power! Blow every FIRST NATIONAL PICTURE will be a 100% YlfAPtDNE PICTURE! t 1 When Stars like these Speak Via Vitaphone, the Whole World will Listen ! Colleen Moore Corinne Griffith ' Richard Barthelmess Billie Dove *5 Jack Mulhali Every First National Star now a Vitaphone Star!