Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
000102
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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18 EXHIBITORS HERALD-WORLD January 12, Incorporated What Exhibitor's Choice Selling means to exhibitors By J. D. WILLIAMS Exhibitor's Choice Selling concedes to exhibitors the right to think for themselves. Exhibitor's Choice Selling is based on the conviction that theatre owners know what is good for their own business. Exhibitors Choice Selling means that exhibitors can pick and choose those of our pictures which they believe will make money in their theatres. Exhibitor's Choice Selling means that exhibitors can buy one or as many pictures at a time as they wish. Exhibitor's Choice Selling means that exhibitors can see our pictures before booking them if they wish. Exhibitor's Choice Selling means that this company intends to play so fairly with exhibitors that it will pay them to help us to succeed. Ask Any World Wide Manager or Salesmaffi at any Educational Exchange to PROVE [T!