Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
000111
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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January 12, 1929 EXHIBITORS HERALD-WORLD 27 HOW AND WHY Classified Advertising In the three years since this department was started, the HERALDWORLD has become the recognized "classified advertising medium" in the motion picture field. During the year of 1928, it carried in excess of three times the number of these advertisements printed by all of its competitors combined. Constructive Policy Advertisers like the HERALD-WORLD way of doing business. Its only advertising rates are those printed on its rate cards — no favoritism, no trick offers, no bargaining. Its only method of selling is on the basis of merit. It does not resort either to attempting to "pressure" advertising into its pages or enlisting outside assistance to "pressure" advertisers. Proven Circulation The HERALD-WORLD gives a full accounting to its advertisers for every dollar accepted. It is a member of the Audit Bureau of Circulations ( the only member in the motion picture field ) and furnishes audited circulation statements twice each year. The Herald-World Leads!