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58
EXHIBITORS HERALD-WORLD
January 12, 1929
Carnival Engaged for "Barker"
A complete carnival was engaged by W . C. Watson, manager of the Hippodrome at Cleveland, to put over First National's "The Barker," and the result was a tremendous ballyhoo. The entire inner foyer ivas canvas on both sides, and during intermissions a real sideshow was put on, including fire-eater, sword-swallower and girl-in-the-box attractions. Pete Mardo and four other clowns made appearances. Fifty thousand colored heralds in the form of carnival handbills were distributed.
The main entrance lobby. Lease barred decorations.
The inner foyer, looking toward the main entrance.
Wegener and Fagg Plan House Organs; Give Them a Hand!
Add to
House Organ Exchange: L. J. Wegener Rialto Theatre Fort Dodge, Iowa *
Lester M. Fagg Panida Theatre Sandpoint, Idalu>
Folks, here are two more chances to show the real value of the House Organ Exchange.
L. J. Wegener, resident manager of the Rialto at Fort Dodge, Iowa, comes to bat with the following:
"We are planning to start publishing a house organ, and I am wondering if you could send some samples from other houses. Any help or suggestions that you can make will be appreciated."
There's only one answer to that letter: Every member of the Exchange sits down this minute and addresses the last two or three issues of his theatre house organ to Wegener. That's what Wegener wants, and the least we all can do is to send him house organ copies.
As soon as we saw the letter we pulled out a pile of house organs and, dealing off the top (and members of the House Organ Exchange always deal off the top), have rushed him copies of fifteen exchanges.
And Lester M. Fagg writes from the Panida theatre at Sandpoint, Idaho:
"Would like to place myself and this theatre on the House Organ Exchange list. Have not as yet developed a house organ, and would like to get a few from the different theatres in this exchange before doing so."
As soon as they get started, Wegener and Fagg will exchange with all of you. So help them now when they need it most.
Faces of Nations
Put Over Picture
The Savoy theatre, Superior, Wis., pulled a good exploitation idea on "We Americans" when that picture played in the city. A co-operative page of advertising was obtained from a number of merchants. In these advertisements was printed an illustration of a face representing a certain nation.
The readers of the paper were asked to try to figure out what nation each face represented. It was a unique contest and created much attention. Everyone sending in the right answers received theatre tickets. The Evening Telegram, Superior, also cooperated in putting the contest over.
Star Identifying
Goes Over Strong
Miss H. Marie Alexander was the winner of the Buick sedan in the P. I. -West Coast Theatres Film Star Identification Contest. Her name was on top of the 140 award winners in the 40-star competition. More than 15,500 answers, competing for more than $7,000 in prizes made it the most successful contest ever held here. There were 1,918 correct answers turned in and Mis* Alexander won on "neatness and legibility according to the three judges.
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