Exhibitors Herald World (Jan-Mar 1929)

January 19, 1929 EXHIBITORS H LIULD -WORLD 37 These Ads Helped Hoobler in His Smashing Campaign "Gee, I Wish Someone Would Tell Me What to Do— it'i bey end me; I e»nnot think of a tingle thing which would adequately describe iL I've «een picture* and picture*, but nerer one quite like thia. Folks, it'* a predicament indeed, not to know what to tell you when a movie auch aa thia come* along." Those are the thoughts that are bothering the Irvin theatre's advertising man these days.. Last week he saw and heard the new Vitaphone talking and singing sensation The Singing Fool* Starring AL JOLSON And It's Coming to the Irvin All Next Week -7 Big Days Starting Sunday Alter ««inc ind tie»ring trie pielart (h* tliem >o «dnr.te in orJer ih«t he r»n tell you all about it in time w we it) he felt hopeltnly \<ni to know what mrt of so idea would give j-ou the idea that the pitture w*i o( the jmporUoe* tbal it realty fca $175.00 in Awards and Theatre Passes FOR BEST IDEAS hand Wh»t nould yon do 10 lell ITflJMI •bout a (r'tat pieturet Would you Mil an ad tot the Hew»r>»per. prepare totne anrlllll »ereeD < ■ •go a potter, get out ton t»lt% u.r • tlreet iluotl You're xtrn ■bVH adirrimng idea* u**d Tell ua one that night apply to tan Don't Do the Work, Just Submit an Idea •1 il really i* Attrr aeeiog it will knew it hat -■■■»• could aik. CRAY TRIMBLE A SMITH Electric Com pi B) Second Prize $30 Electric Urn Set IJlloou *0«er * Light Corp •Next 8 Beat — Free Theatre Ticketa SEEING THE PICTURE Next Sunday or Monday Will Greatly A»»i»t You! The Second Announcement Italian Government To Subsidize Audiens (Special to the Herald-World) WASHINGTON, Jan. 15.— Premier Mussolini has submitted a bill to the Italian Parliament providing official funds for the production of audien pictures, says a report to the Department of Commerce. The net profits of this government-controlled company arc to accrue to the war cripples' fund. ALL CENTRAL ILLINOIS RESPONDS MGM's" Bellamy Trial" Is at Embassy Jan. 23 (Special to the Herald-World) NEW YORK, Jan. 15.— Metro-GoldwynMayer will present a sound synchronized and partial dialogue picturization of "The Bellamy Trial" at the Embassy theatre on January' 23. Betty Bronson and Leatrice Joy star in the picture. <33j> 2 More Days Positively Ends Sat. AL JOLSON World's Greatest Entertainer in "THE SINGING FOOL" Talking, Singing in his inimitable manner. 'Positively a Sensation" — Say 15.000 who have already seen it. See It Today at 2:00. 4:00. 7:00. 9:00 Saturday Continuous From Noon. to the Irvin's Extraordinary Message! The thousands who have seen the greatest picture the Irvin has ever shown know now why the advertising man yelled for help! Advertising Suggestions Were received from everywhere — Bloomington, Normal, Lincoln, Clinton, Peoria, Gibson City, Forrqst, Morton, Colfax, Gridley, El Paso, Chenoa, Pontiac, and even as far as Davenport, Iowa. WE WANT TO THANK YOU For the many hundreds of clever ideas — the judges had a difficult time in selecting the winner. The Winners Are as Follows: First Prize (Radiola 18 completely equipped) Goes to Mr. Harold Dale Saurer 1108 S. Fell Avenue— Normal, III. Second Prize ($30.00 Electric Urn Set) Goes to Miss Louise Kessler HO.i'; E. Jefferson SI.— Bloomington Adults 50c Children 10c Next 8 (Free Irvin Tickets) RliiaMIl \|<l>cl. 90C S. (la>(on slrtel. HI i E. W. C«r. 101 N. Main lltccti llloumlfiEton : l.cimarif Ha-hrnutk, S00 Al'nlr »trfft. Normal; teraldint Merchant. '.'06 l: Jefferson slreel. Blooiiiiiieton : Mrs. \\. Krmiflh Harris. Hopeilalr. Ill: Mm. W. (. Quinn. (halknorlh. 111.. Harol.l K. W»l>h, .'03 Scot! street. Bloominclon ; f'r'll W. r'una. ?0I8 K. Taylor street, Bloomlnrtoii. Mr. Saurer's Winning Letter: Judges W. Kee Maxwell (.IVniivr uuhlUtier oC Tlic Dally Bulletin) M. H. Skidmore (A'h-. Mgr. Illinois Power & Light Corp.) Mr. Volger All utters were bnmbcml and Hh* lUMlM leiuoVed hrforc Mtrlr bolus handed lo (lie JjtdjteV: width re move* nor fpowIMHiy r»f iheir knowing who «as be-lnt! iiwnrdvd the ptllc. i (Ik nr Litter thaw any plan honors with osiers, you hate "I wl*b to congratulate yon < soiling lo tlw public 'The Singing Kool." W'hi ]>io|)Otltloi] or (k-hlng assistance fur [ho Hllr*r. Indeed very cleverly nnO wonderfully ilcvlseO. |mv«, 1u niy mind, solved tho publicity question which might l»o snggofloil. In jour plan |a vliar successfully accomplished the task yourself. I will bOWtrer, woke a sngise-llon which I feel might make the interelt a little greater nntl help well the crowds. Vou might advertise that rach night certain persons who cotue to Ibe show will 1* .bo»cn to ha*c their pictures taken. Triage picture* will he moving picture*, taken In their homr-, ut tholr office or utiy l»luce you might tic*\rvj you xvoulj also gel their Impressions of the picture and linve that ivtttted In letter form ami IhCM letters whli the pictures mt^lit be sh.o«n on Hie ■preen the following night. Thi-re are nutuy, lu fact, nciirly everyone, would like to sM ihcnisolvos on' the *crcen and they would he hack tlie following night to see jufl bnV they looked. I feel certain tbat ll>ls would arouse a Brrnl deal of hiternd, If It wkre not potnlbte lo hare a utoilc made, you might barb vtatloiiar} plelnrea .unl letters made aud show ibeui."' The wonderful letters which have been sent in have been an inspiration for the Irvin's advertising man to attempt to prepare a campaign for the balance of the « cek which will properly describe and tell you about the picture. Mr. Saurer's idea will bc.uscd in connection with coming attractions at the Irvin as will many others. When an originM suggesied idea is used, credit be given to the person suggesting it The Folloic-up — the Final Punch. Horivitz Puts Phonofilm in Second Cleveland House (Special to the Herald-World) CLEVELAND, Jan. 15.—The Astor theatre is the second house in Cleveland to open with DeForest Phonofilm equipment. M. B. Horwitz selected the Western Electric synchronized version of "Uncle Tom's Cabin" for the first feature. The other Cleveland theatre having the DeForest equipment, installed by General Talking Pictures Corporation, is the Plaza, also owned by Horwitz.