Exhibitors Herald World (Jan-Mar 1929)

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January 19, 1929 EXHIBITORS HERALD-WORLD 43 w PRESENTATION ACTS Canada Retains Theatre Orchestras Los A nge les Met Changes Name To Paramount Enlarging Stage to Play Eastern Publix Units — Milton Charles Is Organ Soloist (Special to the Herald-World) HOLLYWOOD, Jan. 15.— Adoption of an "all-audien" policy as far as pictures are concerned and a change of name to the "Paramount theatre" was announced today by the Metropolitan theatre, which, in addition, on that date goes on a stage presentation policy on the same basis as New York and Chicago. A new booking arrangement with Paramount-Famous-Lasky corporation whereby the Los Angeles Paramount will play practically all of that company's audiens is one of the primary reasons for the change of name, according to Sam Katz, president of Publix Theatres Corporation. The first of the new talking pictures to come to the Paramount will be "The Wolf of Wall Street," with George Bancroft, which has been chosen for the rechristening week show. "The Dummy," "The Letter," "The Doctor's Secret" and "The Canary Murder Case" will follow in close succession. Drastic changes in the interior and exterior of the theatre are now under way in preparation for the change of name and policy. Huge new electric signs will be installed on Sixth and Hill streets and on Broadway. More than 20,000 electric bulbs and 1000 feet of tube lamps will convert the corner into a blaze of light. The stage equipment is being enlarged and improved for the handling of the augmented presentations, which will be the same as the Paramount in New York and the Chicago in Chicago. The organ is being completely recondititioned and modernized and will be the largest organ in Los Angeles. Milton Charles, who is well known in Los Angeles, where he was the organist at the Old Million Dollar theatre eight years ago, will be at the console of the Los Angeles Paramount. The price policy remains unchanged. Milton Slosser Variety is the spice of life and versatility is the first cousin to it — Milton Slosser, popular young organist now going in his sixth year as the featured organist at the Missouri theatre, St. Louis, has also tried his hand at leading a stage band and acting in the capacity of master of ceremonies. This happened several weeks ago, when he took Brooke Johns' place, until a new man filled the post. Slosser can always be depended upon for a solo each week on his four manual Wurlitzer— deluxe picture houses are in need of this type of man and Milton has a great future before him with his various capabilities. Joliet Gets Evans Again Alvin Evans is now playing his fifth engagement at the Rialto theatre. Joliet, as solo guest organist. This is the fifth time in the past year that Evans has been engaged by the Great States management. ANNOUNCE TO THE PICTURE HOUSE MUSICAL STAFF The two outstanding songs of the music business are I FAW DOWN AND GO BOOM ME AND THE MAN IN THE MOON Are you using them? WILLIE HOROWITZ 908 Woods Theatre Bldg., Chicago, 111. Six Film Houses Keep Musicians With Audiens Besides Increasing Its Staff, Several Famous Theatre? Also Hold Organists on the Job (Special to the Herald-World) OTTAWA. ONTARIO. Jan. 15.— With only one or two exceptions, exhibitors in Canada are continuing with house orchestras at full pay after the introduction of audiens. Only at the Metropolitan theatre, Winnipeg, and the Palace theatre, Montreal, have the regular orchestras been discontinued, other managers holding to the belief that the appearance of the orchestra for special musical presentations makes for valuable variety when sound programs are presented. At the Uptown theatre, Toronto, key theatre of the Famous Players Canadian chain. Jack Arthur went one better after the wiring of the house by engaging a well-known master of ceremonies to add pep to the stage and orchestra presentations which, incidentally, are as elaborate as before the introduction of sound films. The famous orchestra at the Tivoli theatre, Toronto, under the baton of Luigi Romanelli, continues to have a place in the sound program. At the Capitol Theatre. Winnipeg, the big orchestra under the direction of Earle Hill continues its presentations three times daily despite the sound pictures and the Capitol's two organists have l>een retained although they have little to do. At the Capitol Theatre, Vancouver, the audiens have not interfered with Calvin Winter and his fine orchestra while at the Capitol Theatre, Montreal, Maurice Meerte and his orchestra continue to please the crowds between synchronized screenings. In the case of the Regent Theatre, Ottawa. Ontario. Manager Ray Tubman has retained Orville Johnston and his orchestra of IS pieces for evening presentations and twice on Saturdays and holidays. W. Charette, the Regent organist, however, has become the pianist with the house orchestra at the Imperial Theatre where silent films are shown, both houses being under the direction of Mr. Tubman. In nearly all cases, the number of employes has been increased when a theatre has adopted audiens because of the addition of projectionists to the projection room crew.