Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
000229
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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lanuarv 19, 1929 EXHIBITORS HERALD-WORLD 5 NO SODEX DARKNESS COXFl'SIOX . . . REFUXDS in these Theatres 9 Exide Emergency Lighting Batteries Protect Them SUDDEN darkness in the theatre. The show stops. Money back for tickets. Possible panic could start. And with these dangers, loss of good will. Protection for your patrons is your first consideration. Modern theatres take no chances. Many of them, such as these pictured here, insure themselves against sudden darkness with Exide Emergency Lighting Batteries. In case the current should fail for any reason, the lights and projector switch to the Exide Battery. This happens instantly and automatically. The show goes on . . . for two hours if necessary. The devices that control and charge Exide Emergency Lighting Batteries are extremely simple and foolproof. Your present staff can care for them without expert knowledge. Best of all, these batteries are available in sizes tc suit your needs and budget. An experienced Exide representative from one of our 1 7 branches will be glad to consult with you. This entails no obligation. Write. THE ELECTRIC STORAGE BATTERY COMPANY. Philadelphia Exide Batteries of Canada. Limited. Toronto EMERGENCY LIGHTING BATTERIES