Exhibitors Herald World (Jan-Mar 1929)

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32 BETTER THEATRES SECTION OF January 19, 1929 need of every theatre ^The lenaen "AUDITORIUM SPEAKER THEATRE owners in every section of the country are faced with the problem of obtaining equipment for modern sound reproduction and supplying better music. This problem is now successfully met by the creative genius of Peter L. Jensen, who has had more than twenty y ears of experience in designing and building reproducers and in acoustic engineering. The new Jensen Audi tori um Speaker reproduces with tremendous volume and with a DYNAMIC, OF COURSE ! brilliance of tone quality never attained before. For exceptionally large theatres more than one reproducer may be necessary, but in any case a full round volume of sound is always assured — something unobtainable with small type dynamic cones. Regardless of the amplifier you use, make certain that your theatre is equipped with the new Jensen Auditorium Speaker. Write or wire our nearest factory for complete information. JENSEN RADIO MANUFACTURING COMPANY 3*8 N. Kedzie Avenue, CHICAGO, ILL. 212 Ninth Street, OAKLAND, CAL. Jensen Patents Allowed and Pending — Licensed under Lektophone and Magnavox Patents 66 Sound9 9 and Music Together! $5952° F. o. b. Chicago Western Electric Piano Co. Specialists in Sound Reproduction 850 BLACKHAWK ST., DEPT. BT-1, CHICAGO, ILL. For Discs A SOUND picture record cabinet, designed to minimize effort in the projection of sound pictures, has been announced by the Chicago Cinema Equipment Company. The cabinet contains 14 trays, each tray holding one disc. According to the company, the trays are so provided as to insure non-warping. Dimensions of this steel cabinet are, 36 inches high, 18^2 inches wide, and 17 inches deep. ups instead of providing for radio reception. The knob seen at the upper left-hand corner in the photograph, directly above the switch, is a "fading control" by which the volume can be instantly adjusted to any degree of loudness or smoothly "faded" in or out. Speaker equipment to handle the entire power output of this amplifier and to cover a 3,000 seat house may consist of from four to six dynamic speakers of the Silver-Marshall 850 (A. C.) type, mounted together on a single large baffle or drop, behind or near the screen. The 690 Amplifier is built complete on a beautifully finished aluminum panel, which can be mounted if desired upon a standard Silver-Marshall "PA" rack. The situation on turntable and pickup equipment is just as described above. Houses running above the 3,000 figure in capacity will in most cases require a more elaborate installation. For such theatres, as well as for amusement parks and other enterprises requiring coverage of crowds up to 30,000 or over, installations are provided of the so-called rack-and-panel type — each one designed to fill the exact requirements of the location in question, and built up of a suitable number of panels of various types. It must be recognized that figures given here for house seating capacity as covering the size of sound amplifier required, are very rough, and not to be relied upon for any particular theatre; each house must be considered a separate problem in itself. But the data here given should be sufficient to give a general idea of equipment required to any exhibitor considering sound installation. TALKING NEEDLES Especially treated for TALKING PICTURE RECORDS EACH NEEDLE GUARANTEED Attractive special proposition for distributors. Wall-Kane Needle Mfg. Co., Inc. 3922 14th Ave., Brooklyn, N. Y.