Exhibitors Herald World (Jan-Mar 1929)

34 BETTER THEATRES SECTION OF January 19, 1929 I want to congratulate you on the wonderful instrument. Having heard many others, it is without doubt the finest of its kind on the market. I am very well pleased with it, and my patrons are thrilled with the music beyond words, comments are coming every day and it is without doubt a business builder. I can highly recommend this Good-All Orchestrola to every theatre owner who wants to give his people the finest music in the land. (Signed) A. J. Mason, Springhill, Nova Scotia. NOTICE At Last! Perfect "*Tones and Volume The GOOD-ALL ORCHESTROLA is now furnished complete for only $495.00 with a wonderful new DYNAMIC SPEAKER complete with THREE FOOT BELL HORN as shown below. We believe the Good-All Orchestrola produces the clearest and finest tones of any theatre machine made regardless of price and the volume is sufficient to fill a theatre with two thousand seats. Compare the workmanship, operation, appearance and all features of the Orchestrola with any other machine regardless of price before you buy. Results count, why pay more? Write or wire for further particulars. Jobbers wanted Good-All Electric Mfg. Co. Ogallala, Neb. Dynamic Speaker with 3 ft. bell SOUND EFFECTS? Brunswick Offers New Library T*HE Brunswick Company has just placed ■*■ on the market a library of 500 records of sound effects and musical accompaniment for disc machines. The scope of this library is told in the subjoined announcement of the service: "The Brunswick Company's announcement of a complete record and cueing service to theatres using non-synchronous instruments comes at a most opportune time. This service will greatly simplify the use of the numerous instruments already installed in theatres throughout the country and will break down a certain resistance which manufacturers of such instruments have met in selling their product heretofore. "This library of 500 records includes such things as sound effects, hurries, gallops, mysteriosos, agitators, furiosos, etc., as well as innumerable fox trots, waltzes and theme songs. This enables the theatre to accompany any motion picture with appropriate music, and it does away with the necessity of playing just certain parts of records, as all of the Brunswick records can be started at the beginning and played through until the change of action or title. "Furthermore, there are no vocal effects in any of these 500 records, and from time to time new theme songs and other necessary records will be added to this catalog to keep it right up to the minute. These additional records, however, will be listed on the Brunswick as 'Optional Substitu tions,' and all pictures will be cued by the Brunswick Company with the records in the original library of 500 records, thus allowing the theatre owner to use the new records or not, at will. Thus, the theatre purchasing the complete library is sure of having the records needed for all pictures. "The Brunswick Company has gone back one year on picture releases, and will furnish cue sheets on any picture, providing the theatre gives them two weeks advance notice of the actual showing of that picture. "This complete library and cueing service can be purchased on a cash or deferred payment basis . . . the records becoming the property of the theatre. It is interesting to note, here, that the Brunswick Company has been working on this library and on their Cueing Service, for the past four months, and has been recording various special effects needed for motion picture theatres, during that time. They have experimented by showing pictures in various houses, cued with their non-synchronous library, and have worked out a cue box to contain the records needed for the picture being shown, and a complete stock cabinet to contain the entire library with additional spaces for two hundred and fifty records, which is by far the most satisfactory filing and cueing system so far designed. "Realizing the unusual wear these records will be subjected to in theatre use, the Brunswick Company geared their recording machine in such a way as to build up a thicker wall between the grooves, which will add to the life of a record. "Furthermore, they have recorded the same selection on both sides of each record, thus giving each individual record double playing value, and making it much easier for the operator of the instrument, as he does not have to look closely at the title on the label of the record to ascertain which selection is needed. The Brunswick label is light yellow in color, the top half of which is left blank for the operator to mark in with soft pencil the cue number as given on the Brunswick cue sheet. This record, if numbered 'No. 1' is placed in the 'No. 1' compartment of the Brunswick cue box, the second record on the cue sheet is numbered 'No. 2' and placed in the 'No. 2' compartment of the cue box, etc. This cue box is a light portable rack felt lined and numbered from one to forty, and is intended to be placed on or near the^fionsynchronous instrument. SUPERIOR — The Palace Theatre ie featuring Vitaphone and Movietone. WAUKESHA — The Park Theatre ia featuring Vitaphone and Movietone. FLORIDA WEST PALM BEACH — The Arcade Theatre, under the management of A. P. Tally, has been wired for Vitaphone and Movietone. COLORADO DENVER — New owners of the Colorado Theatre plan to install sound equipment. IDAHO LEWISTON— Vitaphone and Movietone is being featured at the Liberty Theatre. INDIANA MARION — The Indiana Theatre h s been remodeled, seating capacity increased to 1,?j0, and wired for sound pictures.