Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
000262
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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38 BETTER THEATRES SECTION OF January 19, 1929 (Continued from preceding page) Display Frames 500.00 .890 Uniforms 750.00 1.330 Opening Expenses 1,000.00 1.780 Total $56,450.00 100.000 CONSTRUCTION COST BY CLASSIFICATION Cost in Percent of Total Item Dollars Const. Lost .006 2,330.00 .915 Temp. Off., Tool Hse., Fences, Strs., Elev., Toil., Clean 1,250.00 .490 rry TT. T . TVT*. T . lempt. Ht., Lt., Nite Lt .020 .980 3.600 1,000.00 .039 200.00 .008 6.570 9,500.00 3.740 1,000.00 .039 4,000.00 1.570 3,560.80 1.400 1.570 9,000.00 3.530 10,000.00 3.930 100.00 .004 Erec. and Cart., 6,000.00 23.000.00 9.045 6,000.00 2.360 1,000.00 .039 2,500.00 .980 Terra Cotta Wk., 4,200.00; Setting, 1,800.00 6,000.00 2.360 35,000.00 13.750 3,000.00 1.180 4,500.00 1.765 550.00 .022 Sheet Metal Work 3,000.00 1.180 103.00 .004 Fire Doors, H. M. Kal. T. C 2,200.00 .875 Metal Toilet Partitions 360.00 .014 Mill Work, 5,500.00; Labor 2,500.00 8,000.00 3.140 Wood Floors, 700.00; Labor, 300.00 1,000.00 .039 .039 .008 150.00 .006 Mia*, t 9nflfinn i nrtrt nn q nnA An l.lou Scaffold, 2,000.00; Labor, 500.00 2,500.00 .980 2,000.00 .785 1,000.00 .039 155.00 .006 2,150.00 .845 Marble Wk 2,200.00 .865 Tile Wk 300.00 .012 3,000.00 1.180 2,000.00 .785 150.00 .006 8,000.00 3.140 200.00 .008 2.557 15,800.00 6.200 12,000.00 4.700 7.890 Total Building $254,449.00 100.000