Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

58 EXHIBITORS HERALD-WORLD February 2, 1929 (Continued from preceding page) Organs for Sale ONE HUNDRED FIFTY DOLLARS buys Photoplayer Organ, good condition, cost $3,000. Address Carol Fenyvessy, 62 St. Paul St., Rochester, N. Y. FOR SALE — Seeburg Automatic electric player piano at a bargain. Silver gray finish, like new throughout. Address Star Music Co., 4837 Cottage Grove Ave., Chicago, 111. FOR SALE: Bartola Pipe Organ. Used Wurlitzer Pipe Organ, model U, very reasonable. Cremona Pipe Organ, used or new. Reproduco Pipe Organs. Address S. B. McFadden, Havana, 111. Theatrical Printing SUPERIOR PRINTING— 250 Letterheads, Envelopes, Cards or Statements, $1.25, post paid; 5,000 3x9 Bills, $5.00; 5,000 4x9s, $6.00; other printing reasonable. Address Sam K. Collins, 1241 E. Broadway, Louisville, Ky. Projector Repairing FOLLOW THE CROWDS— They Know Best. For Superior Craftsmanship — Dependable Service and Moderate Prices, send your Repair Work to our Peerless Shop. Every Job Guaranteed. Relief Equipment Loaned FREE. Established Over 20 years. Monarch Theatre Supply Co., 395 South Second Street, Memphis, Tenn. BEST SHOP for repairing projection machines. Prompt service, reasonable prices. Address Movie Supply Co., 844 Wabash, Chicago. SKILLED MECHANICS, specialized tools, and a shop equipped for but one purpose can offer you nothing but the best in repair work. That is what 1 have, and I can offer you the best in the overhauling of your motion picture machinery equipment. One of the oldest repair men in the territory, and serving some of the largest houses. Relief equipment furnished free. For results bring your work to Joseph Spratler, 12-14 E. Ninth St., Chicago, 111. Gift Night Souvenirs GIFT NIGHT MERCHANDISE: Over 300 fine novelties in our large free catalog at genuine wholesale prices. Write today. No obligation. Address Fair Trading Co., Inc., 140 W. 21st. St., New York. Equipment W anted WANTED — 2 Peerless or Powers Projectors, also Strong reflector arc lamps. State price, condition and number of machines. Will pay cash, or one ihird down and balance CO D. Address Box 337 Exhibitors Herald-World, 407 S. Dearborn St., Chicago, 111. HIGHEST PRICES paid for used opera chairs, projection machines, etc. Address Movie Supply C» 844 Wabash, Chicago. WANT SEVERAL MERCURY RECTIFIERS, good, bad or incomplete, cheap. Address Preddey, 188 Golden Gate Ave., San Francisco, Cal. Banners CLOTH BANNERS— $1.40, 3 x 10, any wording. Four flashy oil colors, hand-painted; paper banners 60c. Day service C O. D. anywhere. Address Midwest Advertising Company, Dept. C, Indep. & Prospect, Kansas City, Mo. Miscellaneous TITLES — Trailers — Lantern Slides. Developing and Finishing. One Day Service. Address Strickland Industrial Film Corp., 163 Walton St., N. W., Atlanta, Ga. Telephones Ivy 2767. LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed. Selecting a Name PARIS, ARK.— To the Editor: If the time ever comes when you will give as much time, worry and space to the real problems of your small town subscriber, as you have to the name for something the industry and the public have already named, then your HeraldWorld will be in every snowman's office. The newspapers called him "Teddy," and "Teddy" Mr. Roosevelt is today. They called him "Lindy" and "Lindy" it will be after he too has passed on. Writers call a certain drink one thing. The public calls it "White mule." The names applied to sound pictures may not please the artists, but it's little the public cares. It's little the producer cares if the name is satisfactory. Exhibitors are happy if receipts exceed disbursements whether they advertised "sound," "talking," synchronized" or "silent." How many exhibitors ever had a phone call asking, "What Cinema are you showing tonight?" Rather— "Hello, what's the movie ^tonight?" or "What have you on tonight?" Soon they'll add one more line "sound or silent" and I'm thinking the exhibitor will wish he could answer "Silent!" If I wanted to give a name to suit those who don't "have time" to attend picture shows much, I'd call it "Fototone" or preferably "Movietone." But as all infants are named before they can talk plainly, so too has this one been. It's too bad when the naming is left to the public, it's sometimes heedless of one's affections, but it gives a name that is descriptive — "movies," "sound" or "silent." Also for the person or thing who has to name itself— will the "Talki es" live that long? I think not ! Sound photoplays will !— G. Carey, Strand theatre, Paris, Ark. Practice "Fair Play" SUTTONS BAY, MICH.-To the Editor: I am a regular reader of your magazine and follow up with interest all you have to say in regard to the exhibitor's end of the business and am pleased with the straightforward manner in which you handle the different questions. Your editorial, "Fair Play," in the issue of January 12, 1929, convinces me more than ever that you not only preach "fair play" but practice it. I am one of the little exhibitors that do not belong to any organization ; consequently, I have been handed a rotten deal by the Detroit Association of Exchanges and a boycott has been declared on me for the past few months, just because someone in one of the associations would like to see my theatre clojed and out of biz. Thanks to the independent exchanges, I am continuing big at the old stand. You are right this is a free country and Mr. Woodhull, or anyone else has no right to say to what association any exhibitor may or may not belong, or to condemn any association that may oppose, or have a different viewpoint from his association. On page 66, the letter entitled the "little fellows," what do you mean "little fellows?" I am in a town of 200, and my accounts run $7.50 also. You call yourself a "little fellow" — what will I be classified? Anyway, brother, I am heart and soul in favor of a department like you mention, and it is time that all of us "little fellows" got together and made ourselves heard. Also, the old saying says, "the smaller the pig, the bigger the squeal." If enough of us will be heard from, you may rest assured that they will hear our "squeal." The big fellows have a way of handling their problems, but us" "little fellows" at the present time must take what they give us or get nothing — just because we are too "little" to do anything. — K. Gus Smorey, Colonial theatre, Suttons Bay, Mich. More Than Satisfied HOOVERSVILLE, PA.— To the Editor: If all the companies treated me like First National, this would be a grand and glorious life. No trouble about prints. Everything on time. Good pictures that please. What else do you want? It seems that they always hit this Pittsburgh office with real managers. First we had Russ, who later went to Europe ; now we have Mr. Haines, whom I do not know personally but we get along fine just the same. — Frank Orban, Sr., Savoy theatre, Hooversville, Pa. On Vaudeville Roadshows DURANT, MISS.— To the Editor: I see some readers of your HeraldWorld ask you for a speech for vaudeville roadshows. I do not know how you feel about granting this request and I do not know whether you think it is a good idea or not. But we are playing the Hamilton Theatre Co. with 12 people Tuesday night of each week. They are on a circuit making 6 towns playing one night engagements at each town, and have been playing this circuit stock with us for the last five months. There has not been one night that they have failed to fill our theatre to standing capacity, and we always realize from $47.00 to $50.00 for our percentage. But I cannot say whether this is good for picture houses or not. It's a change but I do not think it's much help to bring the people back to see pictures. Anyway I guess we will soon have to let them go as the Western Electric Co. of New York City has promised us an installation of the Vitaphone and Movietone by July 10th, 1929. So after this date I do not know whether the roadshows will pay or be wanted in our theatre or not. — Walter Odom, Sr., Dixie theatre, Durant, Miss. Enjoys Column POOLESVILLE, MD.— To the Editor : I would also at this time like to refer to Letters From Readers, I enjoy this column very much, as many letters come from small town exhibitors like myself. I agree with many of the writers that we all need all of the help possible. However, I want to tell you what I have done in a town of only 250 inhabitants after two other attempts were made before I got the fever. Some three years ago I found myself the owner of a discarded church, so I decided to try the movie game for a while. After I had remodeled the building I had a very neat little movie house seating three hundred people with a nice little stage. I decided that the only way to make the business a success was to get the patrons to feel that the business is a community affair, and that as far as possible I would give them the pictures that they want to see, and this, of course, I have done. I have never figured on the business as a complete business proposition as we never show over twice a week, and this, of course, is an extra dive to my regular business. After over three years, I find that I am getting patrons from most of the nearby towns and the surrounding country, and notwithstanding the fact that I am only 35 miles from the capitol of the U. S., and many people go from here to Washington to see the pictures, I find that they are a fine advertisement as I can follow with many of the pictures that our people enjoyed in the city, that these people are my best advertisement. I have recently installed a Phototone nonsynchronous equipment and I feel that the whole growth has been due to the community folks feeling that they have some say in the matter. Please pardon such a long epistle, but I want to get this out of my system, and I feel that if more small town exhibitors would get the community idea that they would get more interest, and better attendance. — R. W. Hempstone, Mgr., Waverly theatre, Poolesville, Md.