Exhibitors Herald World (Jan-Mar 1929)

February 23, 1929 EXHIBITORS H ERA LDWORLD 59 to make a hit. it can be termed without fear of eontradiction as "rotten." Seven reels. — Giaeoma Bros.. Crystal theatre, Tombstone, Ariz. — General patronage. THE ADVENTURER: Tim McCoy— Heaven help and forgive us for presenting many Westerns that were not Western in trath and fact, and we are glad that Westerns are on the skids. Five reels. — Giaeoma Bros.. Crystal theatre. Tombstone, Ariz. — General patronage. SKIRTS: Syd Chaplin— Lots of laughter— the patrons seemed pleased. Six reels. — Giaeoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. Pathe-P D C MAX MADE WOMEN": Leatrice Joy — The nearest to a complete flop that we have had the misfortune to place on our screen for years. If you have it bought, leave it in the can. Just started Pathe contract. If they are all like this one, it will be necessary to replace them with other product. M G M would sell us a special for what we paid for this wasted film. — C. W. Becker, Electric theatre. Burwell, Neb. — General patronage. MAN" MADE WOMEN": Leatrice Joy— 31%. February 3. This was an absolute waste of perfectly good film. There is no reason for the title, as all the women in this piece of cheese make monkeys of the men. After watching this ramble along four times, I had the nerve to ask one of the patient patrons what it was all about and he said. "Damifiknow." — Mr. Owen, The Victory theatre, Brooksville, Fla.— Small town patronage. CELEBRITY: Special cast— 30%. Very poor, it was a shame to waste time and money on this one. — C. C. Kaufman. Gem theatre, Colusa, Cal. — General patronage. MARKED MOXET: Junior Coughlan— i5°'o Great for the kiddies but not much for the adults. — C. C. Kaufman, Gem theatre, Colusa. Cal. — General patronage. THE COP: William Boyd— 16%. January 9-10. Disappointing, unsatisfactory, too dark, too many night scenes, too much crook stuff. Boyd, Hale and Logan played their parts well, but why put them in such a picure? Our patrons did not like this one. To our way of thinking, there are too many crook pictures. Seven reels. — R. D. Carter, Fairfax theatre. Kilmarnock, Va. — General patronage. THE COP: William Boyd— January 11-12. Not bo good. Did not please the majority. Action slow. — M. W. Mittecheck, Lark theatre, McMinnvile, Ore. — General patronage. TENTH AVENUE: Phyllis Haver— January 25-26. Did not please. Action very slow. Could have all been put into three reels. — M. W. Mattecheck, Lark theatre, McMinnville, Ore. — General patronage. SKTSCRAPER: William Boyd— 100%. January 19. Excellent picture with many laughs and enjoyable action. — H. S. Boyd, Community theatre, Woodbury, Conn. — General patronage. KING OF KINGS: Special cast— 75%. January 21-22-23. This is a fine picture. One of the best, but not a box office picture. Does not have the drawing power.— J. Hurley Drake, Colonial theatre, Farmersburg, Ind. — General patronage. Paramount ABIE'S IRISH ROSE: Special cast— When we opened with sound we used this picture, and what a hit it made! Due to heavy storms we didn't do the business we would have done otherwise. Nancy Carroll is a knockout and is coming to the top fast. Everyone in the cast does his part to perfection. It's a real special worthy of an increase — William L. Chilton, Colonial theatre, Sault Ste. Marie, Mich. — General patronage. THE SHOPWORN ANGEL: Special cast— A splendid picture. One of those pictures that you can see over again without feeling bored. It has a different ending from the usual, and your patrons are apt to be disappointed with it, but taking the whole picture into consideration, it is the only right ending. The talking sequences in the last reel were very, very good and I think this is the reason my patrons wanted it to last longer. — William F. Chilton, Colonial theatre, Sault Ste. Marie, Mich. — General patronage. THE SHOPWORN ANGEL: Special cast— A daring picture of modern life which might easily have been spoiled. Handled in an intelligent manner, which made the delicate situations understood yet inoffensive. To the stars add Paul Lucas, who handles a difficult role in a superb manner. Don't see how any modern audience could help but enjoy it. — E. H. Greenhalgh, Greenhalgh theatre, Ferron, Utah. — Small town patronage. THE FLEET'S IN: Clara Bow— 58%. January 2223-24. Good picture, bad roads and bad weather kept the crowds away. Print and photography good. J. C. Jenkins — His Colyum {Continued from preceding page) and Benfield of Morris, can't arrange these matters, then onr judgment of the ability of these boys is clear out of plumb. There is this to be said for them — when they invite gnests to their city they can rest assured that service and entertainment will be their principal hobby from daylight in the morning until sunup the next day. Those of you who have never met these boys, hain't never met nobody yet. In connection with this gathering, we might make a few suggestions for consideration. We would suggest that the time be fixed for July 8, until as long as they want to stay (we expect to stay until the 20th). We are suggesting this date for the reason that most of the bovs would want to be at home on the 4th, and that would give them time to sober up and thus make driving of the highways more safe for the public. We would further suggest that the gathering be open to all persons connected with the motion picture business in any capacity. We could have guardhouses for the film hounds, and a committee could be appointed to see to it that the exchange managers were in at reasonable hours of nights. Marked decks and loaded bones should be barred. The HERALD-WORLD will undoubtedly open headquarters and have a staff photographer on the ground to make a visual record of all the doings, and it will behoove all of you to watch your step. We hope to see this gathering open to every branch of the industry in this country and Canada, and since we can think of nothing better to offer as a premium, we will personally give a two-year subscription to the HERALD-WORLD to the one coming from the longest distance, another subscription for the youngest exhibitor, and still another for the handsomest exhibitor, to be determined by a committee of ladies, with Mrs. Tragsdorf as chairman. This, of course, will eliminate Trag from the contest, but then he wouldn't stand any show, anyhow. We are without authority to speak for the HERALD-WORLD, but it is quite likely that that publication will hang up some valuable prizes for the best golf scores and the largest fish caught. The fish, of course, will have to be weighed, and those that got away would not be considered. Knowing Andy and Benfield as we do, we wouldn't be a bit surprised if these boys arranged for a bunch of folks from Minneapolis to be there to entertain the gang, and if Nancy CarroU, Marie Prevost, Louise Fazenda and Polly Moran are not there, we know one guy who will be disappointed. Just think what a line there would be out in front of the beauty parlors if it were known that Richard Dix, Buddy Rogers and Dick Barthelmess would be there, not to mention those two Frenchmen, Jay Shreck and George Schutz, and that Swedish boy, Eagle Eye Joe. Gosh, it will be the big time of 1929, and you fellows should start planning right now to be there. Write Andy Anderson at Detroit Lakes, Minn., in care of the State theatre, for any information relative to the program, camping sites, cottages, hotels, etc. Get your names on the register early, so the committee can be the better prepared to make the arrangements, for the bigger the attendance, the better the program will be and the better the committee can arranae for your entertainment. Let this be vour watchword, "Write Andy RIGHT NOW!" * * * It seems like when a new girl breaks into the films, the first thing she wants to do is to have her picture taken as nearly nude as possible. We saw a picture of one in a recent paper whose costume consisted only of a pair of slippers. She held a large Valentine heart up in front of her — and it wasn't St. Valentine's Day, either! We presume that the only criticism the New York "art critics" would make would be that the heart was too darn big. Some photographers like to take Such scenery, it would seem; And the only kick the boys would make Is that thev can't "shoot the scene." * * * A headline states that Publix has 150 theatres they want to give away. It begins to look like the lemon market is being overstocked. If any of you boys want to get into the fruit business, look this matter up. * * » It has finally come to what we have contended in this colyum all along, and that is that the continental yapping of press agents about the "million dollar star salaries" and the "billions of dollars pouring into the box offices," has subjected the theatremen to attempted public plunder by legislative enactment. A little sanity, backed up with a pickhandle at the top, wouldn't hurt the boys at the foot of the class adambit. The mercury went down last night To twenty-eight below: The hull durn works are froze up tight, We're covered up in snow. If we could do just as we should We'd leave this frigid clime, And go right out to Hollywood And have a lovelv time. J. C. JENKINS. The HERALD-WORLD man. P. S. The HERALD-WORLD COVERS the field LIKE an April SHOWER. Seven reels. — P. G. Held, Strand theatre, Griswold. Neb. — General patronage. THE FLEET'S IN: Clara Bow— If the Bow fans don't eat this up they will miss a pleasant treat. This little star knows her stuff, and how she does it ! If they like Clara, be sure and book it. — E. H. Greenhalgh, Greenhalgh theatre, Ferron, Utah. — Small town patronage. THE WEDDING MARCH: Special cast— No entertainment. Didn'" even please the high brows. Pa trons all disappointed. Don't pay special price. — Paul E. Anderson, Liberty theatre, Kalispell, Mont. — General patronage. BEGGARS OF LIFE : Special cast— January 28. This is a fair picture sold to me as a special. Too high priced for me to come out on it. Will please as a program picture. Eight reels. — Leslie Hables. Reel Joy theatre. King City, Cal. — Small town patronage. THE CASE OF LENA SMITH: Esther Ralston—