Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
000763
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

February 23, 1929 EXHIBITORS HERALD -WORLD 63 "My Favorite Players" Contest BALLOT: for voting in the Herald-World's 1928-29 contest to determine who are the favorite male and feminine screen players of exhibitor? and the members of their immediate families. Choices are to be made on any basis the voter chooses. Voter's frame Above Chosen Players' frames Feminine Player Male Player Theatre , Town MAIL to Exhibitors Hebald-World, "My Favorite Players" Contest, 407 So. Dearborn, Chicago, ILL of story Go after it. — Frank Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. RIDING FOR FAME: Hoot Gibson— January 11-12. Very good comedy Western. Give us more like it, Hoot. Print and photography good. Six reek. — P. G. Held, Strand theatre, Griswold. Neb.— General patronage. ON TOUR TOES: Reginald Denny— 32%. January 20-21. Only a fair program picture. Denny is no drawing card for me. I just can't make money with his pictures. Print and photography fair. Seven reels. P. G. Held. Strand theatre, Griswold, Neb.— General patronage. THE THIRTEENTH JUROR: Anna Q. Nilsson —January 22. While this is no special, yet it held the attention of our patrons all the way through. Well acted and well directed. Good for any town. — George Lodge, Green Lantern theatre, Claymont, Del. — General patronage. BODT PUNCH: Jack Daugherty — 65%. January 12. Not average entertainment. Boxer versus wrestler theme. Saturday night walkouts on it. Six reels. — C. C. Klutts, Glades Amusement Co., Moore Haven, Fla. — General patronage. JAZZ MAD: Special cast — 75%. January 9. Uncle Carl has a comer in "Nixie," BUT — she's not the type for the melos. Give her bright, snappy parts and watch the dear public approve. Appeal not so good. Seven reels. — C C. Klutts, Glades Amusement Co., Moore Haven, Fla. — General patronage. THE NIGHT BIRD: Reginald Denny— 35%. The first I have run of the Denny pictures, and if they are all as poor as this, I surely am stung. — C. C. Kaufman, Gem theatre, Colusa. Cal. — General patronage. THE NIGHT BIRD: Reginald Denny— January 1819. Just fair. Not what you would expect from Denny. — M. W. Mattecheck, Lark theatre, McMinnville. Ore. — General patronage. RED LIPS: Special cast — One of the nicest college plays it has been my fortune to run, with two stars of popular appeal. A story of modern youth told in a way that is entertaining and yet that no one could take offense at. Splendid supporting cast. Seven reels. — E. H. Greenhalgh, Greenhalgh theatre. Ferron, Utah. — Small town patronage. SILKS AND SADDLES: Marian Nixon— Here's a dandy story of the ponies and just about as well done as any track story produced. Photography good and race shots will keep them on their chair's edge. Well balanced cast. — E. H. Greenhalgh. Greenhalgh theatre, Ferron, Utah. — Small town patronage. FINDERS KEEPERS: Laura La Plante— 90% Janaary 12. Very good picture, well liked. — H. S. Boyd. Community theatre, Woodbury, Conn. — Gen£ral patronage. GRIP OF THE YUKON: Special cast— 30%. February" 1-2. Good picture, but the weather was so Jold that guess people had "Grip of the Home" and a lot of them the grippe at home. Anyway, poor business. Seven reels. — R. D. Young. Rex theatre, Montezuma, Ind. — General patronage. GRIP OF THE YUKON: Special cast— 62%. January 30. Ordinary program feature which drew netter than it satisfied. Nothing particularly original :>r unusual about it. Just a fair average. Miss Marlowe very sweet and girlish. Print and phonography just fair. Think the photographer missed >ut on properly showing up scenic backgrounds. Final closing out of our china premiums helped the percentage. Seven reels. — O. B. Wolfe. Screenland theitre, Nevada, O. — Small town patronage. GRIP OF THE YUKON: Special cast— 70%. Same ,ld story of two men and one girl in the barren gold fields during the rush of '93. Told in the same way, too. Seven reels. — M. D. Frazier, Empress theatre, Arma. Kan. — General patronage. GRIP OF THE YUKON: Special cast— 75%. January 23. The fellow who plays "Doc" Bugle simply and literally walks away with the picture. Well liked. Bushman, Sr., Hamilton and June Marlowe do good work. Fine photography. Seven reels. — C. C. Klutts, Glades Amusement Co., Moore Haven. Fla. — General patronage. DANGER RIDER: Hoot Gibson — 65%. January 26. Fair. Not up to Hoot's standard. Six reels. — C. C. Klutts, Glades Amusement Co., Moore Haven, Fla. — General patronage. TWO OUTLAWS: Special cast— 65%. January 19. Okay for Saturday. Nothing unusual. Six reels. — C. C. Klutts, Glades Amusement Co., Moore Haven. Fla. — General patronage. THE NIGHT BIRD: Reginald Denny— 80%. January 18-19. Gave good satisfaction. Plenty of action to please Saturday night crowd. High lights are comedy situations and ring fighting. Many of my people enjoyed the Italian dialect. Seven reels.— M. D. Frazier. Empress theatre, Arma, Kan. — General patronage. THE THIRTEENTH JUROR: Francis X. Bushman — This was a real clever picture and went over big. Six reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. NO PLACE TO GO: Astor-Hughes— Very good clean comedy. Went over with a bang. Seven reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. THE SMALL BACHELOR: Special cast— Here is a satirical comedy that might fall flat in the East, but ought to go good in the cow country. It certainly showed up, in no uncertain terms, what darn fool ideas the Easterners as a class have of the cowboy and it's fully in keeping with the ideas that have been instilled in Eastern minds by the makers of Westerns. So many Western monstrosities have been turned out by the Hollywood studios in the last few years that it is little wonder that the exhibitors and public rebelled and it is easily seen why so many cowboys have become barbers and hosiery clerks again. It has been awful for a cow country exhibitor to have to play most of these absurdities and so we thoroughly enjoyed "The Small Bachelor." Seven reels. — Giacoma Brothers. Crystal theatre, Tombstone. Ariz. — General patronage. United Artists RAMONA: Dolores Del Rio — 70%. January 23. Good picture spoiled by the very poor condition of print, also too dark as a whole. Eight reels. — J. Hollenbeck. Liberty theatre. Lynden, Wash. — Small town patronage. MY BEST GIRL: Mary Pickford— 90%. January 13. Good picture. People liked it. But United Artists prints in very poor condition. Want no more for that reason. Seven reels. — J. Hollenbeck, Liberty theatre. Lynden, Wash. — Small town patronage. MY BEST GIRL: Mary Pickford— January 2526-27. Worth playing if it is old. Would rather play a good old one than a rotten new one, and here is where I have gotten lots of good out of the reports of you other exhibitors and one of the chief reasons why I am reporting also, looking at it as a duty. Nine reels. — H. B. Wilson, Palace theatre. Golden City, Mo. — Small town patronage. TOPSY AND EVA: Duncan Sisters— More divided comments on this than I ever heard. Some raved over it and others said punk. Brought just fair business. Eight reels. — George H. Koch, Gem theatre, Lyndon, Kan. — General patronage. Warner Brothers THE SINGING FOOL: AJ Jolson— Warner Brothers tell you in their trade journal advertising that they make two negatives and you may have either. My contract calls for silent, but I received the talker with song titles fitted in the wrong place, and it was noticeable by the customers that it was a jumble, therefore making unsatisfactory entertainment. The outstanding talkers such as "The Singing Fool" will not get over silent. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. THE SINGING FOOL: AI Jolson— February 3-4-5. A good picture. Not any better than lots of others, but the talking started people to talk and it went over a little better than average. Average has been terrible lately, the smallest business I have ever played to since December 1, as it has been less than half. "The Singing Fool," however, brought back business to about regular before December. — R. S. Wengner, Miami theatre, Union City, Ind. — General patronage. THE LION AND THE MOUSE: Special castQuite interesting from beginning to end. A very wonderful performance by Lionel Barrymore. May McAvoy and William Collier, Jr., did theirs about as well as in anything of the kind which has been done for a long while. It seemed real. Alex Francis and others as well are very good, but the saddest of all is — not enough paid admissions in three nights to justify being open one night. Seven reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. LAND OF THE SILVER FOX: Rin Tin TinDecember 26. Very good picture. — Orris F. Collins, Palace theatre, Rector. Ark. — Small town patronage. THE MIDNIGHT TAXI: Special cast— Fair program picture. Another underworld story. Considerable action. Six reels. — P. G. Vaughan. Sun theatre. Kansas City, Mo. — General patronage. Serials ON GUARD (Pathe) : Cullen Landis— Pretty fair serial. Twelve chapters. — Samuel Jackson, Jackson theatre, Flomaton, Ala. — General patronage. TARZAN THE MIGHTY (Universal): Special cast — This is what I call a real serial. Has created more inquiries concerning it than many so-called road shows. You'll be surprised how many adults have read the Tarzan books and become interested in the picture. — E. C. Arehart, Auditorium theatre, Laurel, Neb. — General patronage. THE TERRIBLE PEOPLE (Pathe) : Special castVery satisfactory, pleased and helped business. Ray and Miller are popular with our patrons. They both do good work. The mystery plot is interesting, exciting and makes them come back for more. Ten episodes. — R. D. Carter, Fairfax theatre, Kilmarnock, Va. — General patronage. HAUNTED ISLAND (Universal) : Jack Daugherty — We have run one episode and it seems as if it will go over big. Plenty of pep in opening chapter. Newspaper serialization proving a big help to us. — G. H. Wright, Jr., Star theatre, Wendell. N. C— Small town patronage. THE MYSTERY RIDER (Universal) : William Desmond— First three chapters very good. It keeps them coming back. Book it. — Orris F. Collins. Palace theatre. Rector. Ark. — Small town patronage.