Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
000784
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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16 EXHIBITORS HERALD-WORLD March 2, 1929 SUPREME IN THE EAST 3,783 copies of the December 31, 1928, issue of the HERALD-WORLD were delivered to paid subscribers in eastern states. These were divided* as follows : NEW ENGLAND 881 MIDDLE ATLANTIC 1988 SOUTH ATLANTIC 914 It is the largest audited eastern circulation of any motion picture trade paper on record. The HERALDWORLD leads— not just in grand total of circulation. But it leads in the West, the Central West, the SoLith — and in the East. Including Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut. Including New York, New Jersey, Pennsylvania. Including Delaware, Maryland, Dist. of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida. ♦Geographical divisions established by A. B. C. %w is no substitute far Qiwhtion/